One of the most difficult things for affiliates to do is to set up sites that convert. There are three ways I do this with Amazon.
First, my concept is based on the idea that you want the average visitor to think that your site is a store. I've adopted this from the old X-Factor sites and a http://zenduck.me/. There are three ways that I accomplish this on my sites:
1) The free way
Go to Amazon and find the best page for your product.
For my sample, my keyword is "ruby rings" so I'm choosing http://www.amazon.com/s/ref=sr_nr_scat_3367581_ln?rh=n%3A3367581%2Ck%3Aruby+rings&keywords=ruby+rings&ie=UTF8&qid=1336489939&scn=3367581&h=5b4f849b8b15cbadc769cd9e456e556f93675251
Find a row that you think is the best representation of the keyword. Take a screenshot. If you have a lot to do you can do this quickly with http://kwout.com/
View attachment 11503
Edit out the price and review stars as per Amazon's guidelines. The simplest way to do that is to just take the top line of the description but you could also blur out the price.
Make a call to action to put right below the image. It can say anything to entice users to click. For this demo I'll put See More Ruby Rings in case they don't like one of the ones displayed. I used http://www.buttongenerator.com to do mine but you can do it however you like.
View attachment 11500
Link both of these images to that Amazon URL that was the best page for your keyword.
Code:
<center><a rel="nofollow" href="[URL="http://www.amazon.com/s/ref=sr_nr_scat_3367581_ln?rh=n%3A3367581%2Ck%3Aruby+rings&keywords=ruby+rings&ie=UTF8&qid=1336489939&scn=3367581&h=5b4f849b8b15cbadc769cd9e456e556f93675251"]http://www.amazon.com/s/ref=sr_nr_scat_3367581_ln?rh=n%3A3367581%2Ck%3Aruby+rings&tag=YOURAFFID-20&keywords=ruby+rings&ie=UTF8&qid=1336489939&scn=3367581&h=5b4f849b8b15cbadc769cd9e456e556f93675251[/URL]"><img src="[URL]http://i.imgur.com/mHEsW.png[/URL]" /><br><img src="http://i.imgur.com/gKgZr.png" /></a></center>
2) The automated way
For automation on my autoblogs and some of my article directories I use the plugin from http://adsplugin.net/. You can customize the layout with this plugin but it pulls the items from Amazon automatically by keyword and node. This is good because it will never show an item that Amazon no longer carries but not so good if your keyword is a little more obscure since it might not display the best products.
Here is what it pulled for ruby rings with my customization on one of my sites and the call to action button:
View attachment 11506
3) The custom way
For most of my sites I use http://crazygoodtools.com/ and this http://www.luckydragonstudio.com/wp-amazon-price/ to do the same thing as the two methods above except I get to choose each product and customize each layout if I want. Their price plugin doesn't work well which is why I use the other price plugin to do the same thing.
This is what that tool came up with when using one of my layouts and the call to action button:
View attachment 11505
IMPORTANT:
This whole layout goes above the content for the best conversions. I know there is a lot of talk about above the fold ads getting hit. You can put it lower down on the page but you won't see nearly the same conversions. I put it at the top then have long articles about the keywords below it. I don't do review sites so the links in this Amazon display are usually the ONLY affiliate links on my sites.
Bout to do more implementations!
