[TUT] Make Amazon Sites That Convert

LBrown

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One of the most difficult things for affiliates to do is to set up sites that convert. There are three ways I do this with Amazon.

First, my concept is based on the idea that you want the average visitor to think that your site is a store. I've adopted this from the old X-Factor sites and a lesser known SEO superstar. There are three ways that I accomplish this on my sites:


1) The free way

Go to Amazon and find the best page for your product.

For my sample, my keyword is "ruby rings" so I'm choosing this page.

Find a row that you think is the best representation of the keyword. Take a screenshot. If you have a lot to do you can do this quickly with kwout.

mHEsW.png


Edit out the price and review stars as per Amazon's guidelines. The simplest way to do that is to just take the top line of the description but you could also blur out the price.

Make a call to action to put right below the image. It can say anything to entice users to click. For this demo I'll put See More Ruby Rings in case they don't like one of the ones displayed. I used buttongenerator.com to do mine but you can do it however you like.

gKgZr.png


Link both of these images to that Amazon URL that was the best page for your keyword.

Code:
<center><a rel="nofollow" href="[URL="http://www.amazon.com/s/ref=sr_nr_scat_3367581_ln?rh=n%3A3367581%2Ck%3Aruby+rings&keywords=ruby+rings&ie=UTF8&qid=1336489939&scn=3367581&h=5b4f849b8b15cbadc769cd9e456e556f93675251"]http://www.amazon.com/s/ref=sr_nr_scat_3367581_ln?rh=n%3A3367581%2Ck%3Aruby+rings&tag=YOURAFFID-20&keywords=ruby+rings&ie=UTF8&qid=1336489939&scn=3367581&h=5b4f849b8b15cbadc769cd9e456e556f93675251[/URL]"><img src="[URL]http://i.imgur.com/mHEsW.png[/URL]" /><br><img src="http://i.imgur.com/gKgZr.png" /></a></center>



2) The automated way

For automation on my autoblogs and some of my article directories I use the plugin from adsplugin.net. You can customize the layout with this plugin but it pulls the items from Amazon automatically by keyword and node. This is good because it will never show an item that Amazon no longer carries but not so good if your keyword is a little more obscure since it might not display the best products.

Here is what it pulled for ruby rings with my customization on one of my sites and the call to action button:

1q7GC.png



3) The custom way

For most of my sites I use crazygoodtools.com and this price plugin to do the same thing as the two methods above except I get to choose each product and customize each layout if I want. Their price plugin doesn't work well which is why I use the other price plugin to do the same thing.

This is what that tool came up with when using one of my layouts and the call to action button:

j6t85.png



IMPORTANT:

This whole layout goes above the content for the best conversions. I know there is a lot of talk about above the fold ads getting hit. You can put it lower down on the page but you won't see nearly the same conversions. I put it at the top then have long articles about the keywords below it. I don't do review sites so the links in this Amazon display are usually the ONLY affiliate links on my sites.
 

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Really nice information on ring..i like your and i have read your article i m so happy thanks for shearing this information...:)
 
do you get traffic from google?
because i heard google penalize amazon affiliate sites and am asking this because i had an amazon site that never ranked well, and if so how do you do your off page seo?
 
People who say that Google penalizes affiliate sites usually aren't in the business of building and ranking affiliate sites. Yes, my traffic is from Google. My off-site SEO is pretty typical although I am probably more aggressive than most.

do you get traffic from google?
because i heard google penalize amazon affiliate sites and am asking this because i had an amazon site that never ranked well, and if so how do you do your off page seo?
 
Can't you just use shopperpress or Azon to make the process faster ?
 
Can't you just use shopperpress or Azon to make the process faster ?

Shopperpress and Azon turn your site into a mini clone of Amazon. That's something completely different than what I do. My goal is to get people onto Amazon ASAP so my cookie is on their computer. Having them browse around my site with the same info that Amazon has on their site doesn't put my cookie on their computer.
 
You mind if i add this to my existing "Money To Be Made on Youtube-Part 1" , i think this will be a great addition to it for more info on what to use to create amazon sites that can be monetized with youtube traffic .I will give you credits for this,ofc.
 
This is exactly what I needed. Very well explained too.

I have one question which might sound a bit silly. If I want my sites to appear as a store, what else should I write about on my site? Reviews? How exactly these sites should be structured?
 
You mind if i add this to my existing "Money To Be Made on Youtube-Part 1" , i think this will be a great addition to it for more info on what to use to create amazon sites that can be monetized with youtube traffic .I will give you credits for this,ofc.

Go for it. I use the adsplugin (method #2) to speed up the process of making landing pages for traffic from youtube, yahoo answers, etc. You can just put in the keyword and change the settings for how many products you want to display and you can have a full page store for your keyword.

This is exactly what I needed. Very well explained too.

I have one question which might sound a bit silly. If I want my sites to appear as a store, what else should I write about on my site? Reviews? How exactly these sites should be structured?

You can write anything. The key with my method is that the writing is not what converts, the layout at the top is what converts. I have several sites (an increasing number) where the text is just spun/autogenerated garbage and the sites convert as well as any of my sites with original, high quality content. People looking to buy will click the image and probably find what they want on Amazon.
 
Shopperpress and Azon turn your site into a mini clone of Amazon. That's something completely different than what I do. My goal is to get people onto Amazon ASAP so my cookie is on their computer. Having them browse around my site with the same info that Amazon has on their site doesn't put my cookie on their computer.

So you just go after a whole section not per product ?
 
Hi LBrown, thks for the tut. So most of your amazon sites are just a few products reviews post? What about if there are many differenï¹° types of items in that categorï¹°y? Do u list them all manually?
 
thanks + rep given for the info...
...i always like when people point out amazon info that really helps.
...bookmarked as well for fetching further info.
 
Hey thanks for the post, I am wondering why do you have to edit out the prices in the first method if you include prices in the other two methods? What creates the difference? Thanks :)
 
Hey thanks for the post, I am wondering why do you have to edit out the prices in the first method if you include prices in the other two methods? What creates the difference? Thanks :)
I'll answer it for you. It's one of the Amazon's terms that you have to keep the price updated on a regular interval. This means you cannot have a static price. The first two methods show a static price whereas the third method uses a plugin to update the price as soon as some visitor visits the page.
 
I'll answer it for you. It's one of the Amazon's terms that you have to keep the price updated on a regular interval. This means you cannot have a static price. The first two methods show a static price whereas the third method uses a plugin to update the price as soon as some visitor visits the page.
Oh makes sense, thanks!
 
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