Traffic for Luxury Travel - Yachts

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LuxuryYachts

Newbie

Jul 8, 2013

2

0

• Jul 8, 2013

• #1

Need suggestions, please! I am in the yacht charter business where a week's rental can range from $30,000 - $300,000. Need high quality traffic. On social networks, YouTube, G+, VideoBash, etc...but no new traffic. How can I go about generating traffic from high net worth individuals? Don't mean to be naive - just frustrated.

 

BusinessMagnet

Power Member

Jul 4, 2013

675

326

• Jul 8, 2013

• #2

If you need to convert traffic to buy from $30,000 - $300,000 you need high quality targeted traffic which you can only get by targeting high used keywords and creating a brand around your business.

 

lancis

Elite Member

Jul 31, 2010

1,682

2,443

• Jul 8, 2013

• #3

Cheap solution: try press release submission (one that will hit Google and Yahoo news).
Less cheap solution: radio/tv advertisement.

 

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adamprattler

Junior Member

Jun 28, 2013

108

14

• Jul 8, 2013

• #4

I think you should go for PPC. You'll be able to target broad base on Google through this. I think facebook and other social media is not very well for such luxury niche.

 

Duffers5000

Elite Member

Apr 1, 2012

2,477

7,772

• Jul 8, 2013

• #5

Press releases are a good idea. Banner ads on yachting forums would also be good. I presume you have some good offline marketing going on and advertising in magazines. in flight magazines etc ?

I am also presuming you have a focused area for chartering...cant be covering the world of Yacht charters ?

 

bk071

Elite Member

Nov 24, 2010

3,302

8,845

• Jul 8, 2013

• #6

Someone who's going to spend $30,000+ a week on a yacht rental is very unlikely to be wasting their time on tv or listening to radio.

Try advertisin on Google and optimize your campaign. They display ads in gmail as well - try that. Maybe mobile ads.

Collect data about those people and try direct mail? Phone calls? Meeting in person.

I don't know exactly as there are not a lot of people who will spend 30k a week on luxury yachts.

 

lancis

Elite Member

Jul 31, 2010

1,682

2,443

• Jul 8, 2013

• #7

bk071 said:

Someone who's going to spend $30,000+ a week on a yacht rental is very unlikely to be wasting their time on tv or listening to radio.

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True that. However, the initiative is often comes from wife/child of the person who's going to spend $30,000+ week, life isnt fair huh?

 

thedorf

Elite Member

Oct 1, 2008

2,558

1,819

• Jul 8, 2013

• #8

You can focus on location based keyphrases: "yacht rental new york" (or your city / Marina) - for organic ranking or PPC.

Another you can try is to get direct media buys on websites where high worth individuals patronize.

 

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LuxuryYachts

Newbie

Jul 8, 2013

2

0

• Oct 11, 2013
• Thread Starter Thread Starter

• #9

Thanks to everyone for your ideas. I know its craz that people spend big bucks on just renting yachts...cheaper than buying and maintaining. Did one for the Biebs in March this year - $200,000 for the week. Thanks again. Trying your suggestions out.

 

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tojamie

BANNED

Jan 14, 2013

1,046

240

• Oct 17, 2013

• #10

Latest trend going "Content Marketing" only. You can get create presentation, infographics, whitepapers and research papers also. You can get relevant and generate inbound links for your industry. Best and effect is Infographics and Presentation only. Already i done some of project will get big success and make sure indexed inbound links also higher day by day.

LuxuryYachts said:

Need suggestions, please! I am in the yacht charter business where a week's rental can range from $30,000 - $300,000. Need high quality traffic. On social networks, YouTube, G+, VideoBash, etc...but no new traffic. How can I go about generating traffic from high net worth individuals? Don't mean to be naive - just frustrated.

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