1. Lack of Value Addition I can boldly say there is really no need for you to invest in emailing if you really aren't going to add value to the end user. You must have come across most of those long page emails filled with 20min worth of scrolling to convince you. But guess what? they do work. It only works if you can bring some value on board though. Make it your personal initiative to make your readers feel like "this is indeed a MUST SEE" Without value, you wont even get the clicks in the first place. If you cannot add value to real people, then you are most likely to encounter leads not ready to signup, un-subscribes or pretty spam complaint rates just enough to ban your auto-responder/ips. 2. Failure to Track.. Track.. In the murky world of internet marketing, you will believe with me that TESTING and TRACKING is a key component. This Rule is valid when it comes to email marketing as well. As much as you may want to shoot your mails by clicking SEND, you need to know how many people are viewing, opening and taking action with your emails. Before you choose an auto-responder, think about the Tracking. 3. Thinking inside the Box With the advent of smartphones and the immense market penetration, it makes sense to think outside the box and start doing what many other email marketers are not doing. Think Mobile. Mobile is even predicted to grow bigger and bigger as we get into 2015 forward. Make an effort therefore to make sure that your emails are mobile responsive. 4. Spamming to Kaching$$ As much as you are planning to go big time on email, it doesn't mean you should invest your resources on spamming people. The least thing you want to look like is a "Police-sought scammer" Here are some tips on SPAMMING Adoid Vague/SPAMMY Subject lines e.g. Viagra, Instant Loans etc. I will answer the why in a later post. Avoid too much formatting 5. Poor list Quality This is one of the greatest mistakes most newbies make. This is how it goes for most newbies, Read some WSO filled with fluff, scrape a 100k list from Google, load the list on a VPS or an autoresponder, setup campaign and off they go thinking that they will start BANKING overnight. That's easy right? Well, if it could be that easier then everyone would be doing it. You must have a good quality list for you to really kick it with email marketing. Self built lists are the best as you are building a relationship with the subscribers along the way as you keep communicating to them. Scraped and stolen lists are the worst. Solos are also a good alternative but you Must play your cards smart just like you would do with purchasing a list. Think Quality and you wont regret it. It doesn't matter how small or big your list is. 6. Treating New Subscribers like Trash What would you do if you have a visitor in your house the first time? I personally, would readily present them with some of the best delicacies I think will Wow! them. I have seen most newbies simply ignore the "Welcome Message" that is always a good thing for launching a friendly gesture and the impression of the subs. Personalization comes in handy here too as someone feels more welcome when they feel like you are addressing them in person. Speak to their emotions if you can. Who knows you could even start banking from the initial upsells. It happens. Failure to even follow up with your already existing list will also lead to subscribers forgetting about you. 7. Giving up when shiny objects sprout Shiny object syndrome is no doubt a disease for some. If you cannot concentrate on one method lets say "email marketing" or "seo" until you master it, then you will have a hell lot of problems in getting started. You are more than likely to spend your resources - Time and money trying several different things that finally leaves you with a pinch of results from each. Most of these data collected will never be enough to really know what is working for you. Most email marketers once they have their resources exhausted, the final home of peace is to going the "Email is Dead" club. Its a big club BTW, and they buy WSO's like hotcake in hope of finding the elusive Gold. Don't give up too soon. Patience and Persistence is key to see you making bank 8. Hitting SEND button at the wrong time. It is also paramount to master the right time frame to click the send button. It is important to check your analytic s and know the best times that your subs seem to take more action then capitalize on those time frames rather than shoot out mails blindly at anytime. Over to you now It would be nice to know what are some of the mistakes you made in email marketing and your experience so far. I am all here..