Which is the single best paid service for me these days? A couple years ago I used a friend's paid login for SemRush but he hasn't had it for at least a year...I loved that tool. In order of importance, I'm looking for: - Tracking my keywords, their rankings and their historic movement - Tracking my external and internal links (and maybe their respective link values?) - All the same for competitors - list of suggested inbound links to scrub/disavow - on-site suggestions, etc. I'm fine with paying the monthly subscription fee after the first free trial, and I don't need to track a ton of sites as this will primarily be used for my dad's ecom business, a friend's site, and the site of a non-profit drug and alcohol rehab that I'm on the board of (and all their competitors).