I run many social media campaigns for businesses all around the united states. I have been an active reader of BHW for awhile and I feel I should start contributing to this site. I have leaned many things over my career as a ssm and want to share a couple tips A Local Following When I first started out I found it hard to gain fans/followers for companies that need their followers to be in one city or state. These are the things I have found: Facebook advertising is great for this to start your page from scratch Cross promotions with local businesses via social media works great Liking and following all your local teams, city, ect Follow all the people that follow something local especially the competition (their conversion rate will be higher) Get in contact with anyone and everything from that area, the more people that know about you the better What and When to Post Post relevant content and make sure to always include photos. People are around 30% more likely to like a post with a photo. Post at least once a day on Facebook and link it to your twitter. All your Facebook posts should go to your twitter. Don't waste your time scheduling posts on Twitter if you don't already have a nice following. Chances are the posts that you are bulk uploading suck and no one wants bad posts on their feed. Take your time and create amazing tweets that people will RT. 1 amazing post is much better than 15 bad posts a day. Post all this stuff around 1 - 3 pm on the weekdays and weekends Forget Writing and Creating Content Yourself Creating content is no fun when you need a whole bunch of it. Hire writers if you have a bunch of blogs and get people to do stuff for free. It's amazing how much people will write for you if you allow them to include one small link. After their link is on your site ask them to do the same. You're not only saving time now, your getting more done! Tell them to talk about you on social media too. The more people you know online the better, and stay in contact with all these people. People You Should Know So you need help with a FB page or Twitter account? Ask for help then. It's pretty cool who you can get in contact with on Twitter. Anyway i could go on and on with things that could possibly help a social media manager. What are your most valuable tips? Where would you say that you obtained the bulk of your fans?