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Tips to start campaign

Discussion in 'Adwords' started by Dingo66, Mar 9, 2015.

  1. Dingo66

    Dingo66 Junior Member

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    Hello guys,

    i am about to start my own campaign in google ads.I would like to hear some tips and recommendations before i start the campaign.

    Thank you in advance.

    Regards.
     
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  2. kolek

    kolek Newbie

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    Said this way do not expect to receive any constructive answers in the thread. Try to be a bit more specific and the chances are higher that someone will give you an advice ..
     
  3. Jay t

    Jay t BANNED BANNED

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    Hi, while running a successful AdWords campaign you should pay attention on following things-
    Go for location targeting and carefully select region where you want to display your add.
    While making ads put yourself in customers side.
    Don't do false commitments in your ads. It will increase your bounce rate.
    In starting choose as many as possible keywords. Take keywords planner help also. After sometimes you do proper analysis and remove all those keywords which are not performing.
    Put your bids approx. 20% more than G-bid.
    Follow above steps and try to get good results. Then you will face many specific problems. Then people can help you more specifically.
     
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  4. Jay t

    Jay t BANNED BANNED

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    There are lots of other things which you should follow carefully to get positive ROI.
     
  5. Dingo66

    Dingo66 Junior Member

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    Thank you Jay.My problem is that i cant just choose only 1 region.I need to choose alot of countries.Thank you for your other tips!I really appreciate it.

    Hey Kolek, i cannot give you more information.I just wanted to hear some tips about what i have to do and what i dont have to.Thank you anyway!
     
  6. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    Add as many negative keywords as possible. Any keywords that your keyword research tool gives you that is not related to your product, add it as a negative keyword. This will help you have higher CTR and QS, which will help you decrease the CPC.
     
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  7. Dingo66

    Dingo66 Junior Member

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    Thank you for the reply Mr. Disloyal, i will keep that in my mind.Appreciate your tips!
     
  8. averymlewis

    averymlewis Newbie

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    I had a bad experience with campaigns. It seems to be a waste of money. I targeted mine very specifically to its audience and all I received was "Real" Views. I didn't get a single thumbs up or Thumbs down or a single comment. They might as well be selling me fake views. On top of that minutes watched was about the length of time of someone watching the video once.
     
  9. tinataylor

    tinataylor Newbie

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    Are you talking about YouTube or PPC? Seems odd if it was PPC that your primary KPI would be engagement with a video vs. phone calls, lead forms, etc.
     
  10. Luckygiftcard2010

    Luckygiftcard2010 Jr. VIP Jr. VIP

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    you need find some Key words and SEO
     
  11. nobodyelsein

    nobodyelsein Regular Member

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    Read. Read and research as much as you can.
     
  12. Luckygiftcard2010

    Luckygiftcard2010 Jr. VIP Jr. VIP

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    Which product you offer with adword adv?:)
     
  13. WebTG

    WebTG Jr. VIP Jr. VIP

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    Follow below Mentioned Points to Start a Campaign.

    1. Keep a Good amount of daily Budget so your ad will be shown frequently throughout the Day.
    2. Keep Combination of "Broad" "Exact" "phrase" and "Broad Modified"
    3. After running campaign for few days go to Keywords > Details > Search Terms > All : to see which keywords provided you Traffic.
    4. Use Conversion Tracking code to see performance of Keywords and Countires.
    5. If you don't want to see ads on Mobile then reduce mobile bid to -90%
    6. Use Keywords in title, Description and Landing Page for better Quality Score.
    7. you can also use Dynamic Keywords for better CTR.
    8. Target Countries where you can supply product.
    9. Add Negative Keywords at Campaign Level.
    10. choose Bidding Option "Manual"
    11. choose Location "People in my targeted Location"


    Good Luck.

    Adwords Certified Individual
     
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  14. carlhardy

    carlhardy Junior Member

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    hi its great that u r starting a campaign , what type of campaign do u want to start is it for sales or only for promotion business, what do want to promote site or blog in that campaign, first go with cpm my suggestion because u should get recognized through it,,
     
  15. averymlewis

    averymlewis Newbie

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    I was referring to running a Google Ads campaign.
     
  16. PitchBlackHat

    PitchBlackHat Registered Member

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    Find and read Adwords for dummies. No, I'm not being a smartass. It's a very good introductory (though a bit dated) book.

    But if you want to get the basic, it's great.
     
  17. Gwenn

    Gwenn Registered Member

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    A successful campaign requires wide range analysis.
    · Initially know your audience and target location
    · Have the right usage of keywords. Use broad match and exact match keywords.
    · Specify how your products are unique and its necessity
    · Have an appealing landing page which is mobile friendly
    · Provide some promotional strategy, such as offers with guarantee to attract each visitor
    Each day campaign should be analysed and changes should be done accordingly to KW bid rates, LP. PPC learning curve is too steep. Decide a budget a work accordingly.
     
  18. SearchVandal

    SearchVandal Newbie

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    Check on your campaigns frequently. Check your search terms report for new negative keywords. Keep your negative keywords in lists.