The Curator
Elite Member
- Dec 27, 2013
- 1,512
- 761
I was just thinking to myself, what is another way to get local seo clients? What is a way you can supercharge the number 1 main "get your foot in the door at a low price and cross-sell them aftewards" prospecting pitch, "I see you have an unclaimed google my business listing", where they pay you $100-$250 to set up and optimize their listing that you can outsource to fiverr for, by using the foot print, site
lus.google.com "is this your business?" "manage this page" CITY.
I remember posting about this before when you do a google search the method comes up in pdf format.
However you can now pitch someone on the basis of blackhatters taking up their local page's website URL. It gives you a chance to educate them about Local SEO - and how a GMB page can be edited by anyone, including their competitors. You can tell them about Google Guides, and how it is taking off as a competitor program with YELP Elite. You earn points for correcting business info, adding businesses, adding photos, or reviewing the business. That means anyone can come in and change an unclaimed business listings info within 1 day.
Now it helps if you can illustrate this locally, if you can spot this happening. But today I wrote a thread about how "BHers are using unclaimed listings website address spots to put their blogs in, where they can write anything they want on the (your) business, and all their potential traffic possibly goes to this page before they try the (your) business. Now if the page is positive, maybe no big deal assuming the site is not a car-wreck or promoting some off the wall stuff the (your) business wouldn't want to be associated with."
So this gives you a few opportunities:
1. Educate a local business about Local SEO
2. Educate a local business about the risks of unclaimed business 2.0 properties
3. Pitch them on claiming their GMB listing
4. Cross-sell them after doing that.
So take my other thread I posted earlier about, that BH'er had 20 local SEO niche listings he did this to, which is 20 prospects that you are educating and rescuing their brand. Hope this gives you another 5-20 or more prospects to pitch.
Not sure how you would automate finding this occurrence with a search operator footprint, I just happened to see it being in the guide program.
I remember posting about this before when you do a google search the method comes up in pdf format.
However you can now pitch someone on the basis of blackhatters taking up their local page's website URL. It gives you a chance to educate them about Local SEO - and how a GMB page can be edited by anyone, including their competitors. You can tell them about Google Guides, and how it is taking off as a competitor program with YELP Elite. You earn points for correcting business info, adding businesses, adding photos, or reviewing the business. That means anyone can come in and change an unclaimed business listings info within 1 day.
Now it helps if you can illustrate this locally, if you can spot this happening. But today I wrote a thread about how "BHers are using unclaimed listings website address spots to put their blogs in, where they can write anything they want on the (your) business, and all their potential traffic possibly goes to this page before they try the (your) business. Now if the page is positive, maybe no big deal assuming the site is not a car-wreck or promoting some off the wall stuff the (your) business wouldn't want to be associated with."
So this gives you a few opportunities:
1. Educate a local business about Local SEO
2. Educate a local business about the risks of unclaimed business 2.0 properties
3. Pitch them on claiming their GMB listing
4. Cross-sell them after doing that.
So take my other thread I posted earlier about, that BH'er had 20 local SEO niche listings he did this to, which is 20 prospects that you are educating and rescuing their brand. Hope this gives you another 5-20 or more prospects to pitch.
Not sure how you would automate finding this occurrence with a search operator footprint, I just happened to see it being in the guide program.