A year or two ago in the UK Google got hold of (legitimate - they asked and were given) a ton of medical information. Ok, they claimed it was for research and the results would be fed back into the health sector and be more than useful for those suffering from the various ailments they were analysing. The thing is - they had the data, and despite the uproar kept it on a promise they "wouldn't be evil". Now they have done it again! http://www.bbc.co.uk/news/technology-36713308 Apparently the data being anonymized is enough. But that's rubbish and they know it. How valuable commercially would it be to know the in depth demographics of any market. Even without the names and addresses of those involved. Put another way. If we did this to Google "We are taking your database, someone other than you sold it to us. We now the the REAL cost of every keyword, the REAL search figures , your REAL link profiles for every website and of course the algorithm you use - but don't worry we haven;t taken any names or addresses" The commercial value of that would be almost beyond measure. It's not that I don't trust Google It's that I REALLY REALLY don't trust Google Or is this just me?