Google really IS evil
Google has earned this tagline over the last 5 years, but especially now.
I've been watching the forums for years but feel now is the time to have a say myself.
We are in a unprecedented worldwide crisis
- People dying in mass numbers
- Businesses collapsing
- Millions of Job Losses
So for google to do an "update" at this time is ruthless to say the least.
As a businessman, I have 100s of sites, due to the number of businesses we have worldwide.
Our sites are in line with all "recommendations" and we gain new backlinks whilst checking toxicity etc etc all the time.
Most of our sites have been on page 1 for a number of years, until recently!! Googles updates for the last few years have destroyed traffic and rankings, for NO reason
Example
One of our sites was in No1 position for numerous keywords, for 12 years, then came the medic update, we were destroyed overnight and have not recovered for that site since, no matter what work we put into it.
We do operate within Google guidelines, at ALL times, for all our sites.
Our seo teams have a mixture of all expertise, and include some ex Google workers.
Having a discussion with them recently, I think rankings and traffic is OUT of peoples hands now, and there is not much you can do or work on to get back to how things were.
Even our ex Google employees, who work on our seo, now state there is not much else that can be done to help in a big way, and that they do not recognize googles tactics anymore.
There are a number of theories, including conspiracies lol
"Why do an update now, when businesses are suffering dramatically, with the pandemic ?"
A few CONSPIRACY ideas are
- doing an update like this with obvious destroying results so far, was done because they thought the pandemic would cover up the nature of what they are up to, behind the scenes with the updates ultimate goal (making more money for Google)
- because of the uncertainty with businesses regarding the pandemic, businesses have had to either cut back majorly on Google ads spending OR even cancel campaigns altogether. Hence Google is hemorrhaging money because of the affect of the pandemic on ads spending.
Shareholders will not be happy, so what do they do ...... do an update like this which is destroying a lot of businesses (small to medium as always) worldwide, in which businesses will be panicked into spending more on Google ads or even start their campaigns back up.
FOOD FOR THOUGHT ISNT IT
Anyway you look at it, a "normal decent " company would NOT do something to make businesses/peoples lives more traumatic on top of a worldwide crisis
BUT Google has just done that. "True colours" and "we can do what we want", springs to mind.
It would be interesting if there was an Independent group who thoroughly researched Google, and the effects their updates etc on businesses and jobs have been doing over the last few years.
I really think the results would be startling, as 10,000s of online businesses etc were forced to close, and I suspect maybe 100,000s? of jobs have gone worldwide, due to sites losing all their traffic and customers through no fault of their own.
Imagine what the mainstream news would be reporting worldwide. There would be no hiding place for Google and what they have done. But what are the chances of the enquiry happening, very slim.
It's a pity there was not an official petition asking for Google to be investigated based on what they are up to, their under the table money making ways, and also the impact on worldwide businesses.
Dont you think its strange also, that recently Google Owners have stepped back and put in a ceo to "run things" just before they started doing updates with detrimental consequences for small businesses. I think we can all say it's a case of putting a fall guy in charge so they are not in the firing line for what is going on.
Ive read these forums for years, and for many years businesses were treated fairly by Google, as reflected in forums. But in the 2 to 3 years you can see the extent of googles greedy plans by the change in tone of business owners, bloggers, seo comments, leaving comments.
Bill Lambert, warned on here that "you aint seen nothing yet, wait for what will happen in 2020", but he was shot down everytime he posted something, which was right. No wonder he isn't bothering no more.
Years ago google was a good company, but greed and shareholders have recently changed that.
Google WAS for the people and small businesses BUT are NOW for the Shareholders ONLY
We just need to keep and eye on things and see what else will be coming our way with google in 2020.
Keep fighting for the good and keep safe
