1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Think Outside The Box

Discussion in 'Online Reputation Management (ORM)' started by Sherbert Hoover, Aug 19, 2015.

  1. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    One issue that I see a lot of people dealing with regarding reputation management is that they are going after potential clients who already have negative listings surrounding their search results, i.e. reactive reputation management (RRM).

    Something that I have found great success with is the pursuit of clients who have the cashflow, but lack the online presence to prevent a negative attack. I call this proactive reputation management (PRM). I contact them, set forth a plan, outline everything as needed, and set my price to between $1,000 and $3,000 per month for a minimum of 12 months, with an additional 2.5x monthly rate for startup fees, paid via check.

    I keep a log of what I do for the process, staying vague enough to ensure that they still need me, yet making sure everything is tracked properly. This log is sent out weekly to the client via email. I also focus on the first four pages of search results for their names/businesses, working to try to get at least 80% of these links controllable by myself of the client, and 100% of the first page. I update the search result tracker using an Excel sheet similar in nature to SERPWoo, and let them know I'm always open to questions.

    I typically keep on between 4-6 clients, as well as a pro-bono client to use for portfolio purposes (I keep my client details private). I work alone and outsource little, stressing to my clients that this is all very personalized, dynamic, and hands-off for them.

    Between the portfolio of pro-bono work, a sheet of clearly outlined goals, a monthly process, a one-man show, and the ability for them to contact me at any time with questions, comments, or concerns are all clear winners. Two added bonuses that I use as well:

    1) I built myself up as a high-quality brand, and offer a website where, if they feel as if the prices are unfair, they can easily see articles, guides, and such to do 75% of what I do, step by step at no charge. They also have the option to purchase a guide that gets them closer to 90% of my process on the same site. I have a brand, and I'm not scared to give them a taste of what is being offered.

    2) Referrals. If they refer a paying client to me in the time I am working for them, their last month is free. People generally like getting thousands of dollars off a total price. Use this to your advantage, leverage whenever possible. It's worked for me several times.

    If you have questions, feel free to ask them here. I can't PM, though, so make it public.
     
    • Thanks Thanks x 16
  2. Sombrero

    Sombrero Senior Member

    Joined:
    Feb 28, 2011
    Messages:
    1,183
    Likes Received:
    1,016
    Occupation:
    Driver
    Location:
    On The Road
    Are you closing $12k contracts ??!! You are the best, I wish you more success.
     
  3. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    Thank you. I like to do the $2,500 per month for 12 months with a $7,500 initial charge for two reasons:

    1) It helps me manage my own monthly expenses better,
    2) It sounds a lot nicer to the client than "I'll do this for $30,000".

    Five-figure contracts are great, but once you factor in expenses and taxes, it's about half that when it's all said and done.

    I see CCarter liked my post. His Hack Reputation Management guide over at the now-private Enlightened Members section over at WickedFire was partially responsible for getting my first client. So thanks!
     
    • Thanks Thanks x 1
  4. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,432
    Likes Received:
    1,521
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    Great strategy, we do some proactive reputation management. That's usually a client who is somewhat familiar with reputation management and that's rare. Most of my clients learn about ORM after they have something damaging online.
     
  5. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    Thanks! When conversing with clients, I refer to it as "Digital Branding".
     
    • Thanks Thanks x 1
  6. Avid Learner

    Avid Learner Regular Member

    Joined:
    Oct 28, 2014
    Messages:
    315
    Likes Received:
    105
    Occupation:
    BHW Apprentice
    Location:
    In the BHW Jungle
    Not a member...Is that the only source?

    Tried several google variations and site: searches, including BHW, but didn't find anything else.
     
  7. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    Online reputation management hacker style. Sorry about that.
     
    • Thanks Thanks x 3
  8. SilverKnight

    SilverKnight Power Member

    Joined:
    May 31, 2011
    Messages:
    622
    Likes Received:
    58
    Been doing some reading about ORM on this site. It sounds very interesting to me and something that I'd like to do.

    Can you tell me what exact services you offer?
    Besides the 7878's method of trying to prevent negative feedbacks through that review portal website and encouraging positive reviews directly to reivew sites, what else do you do?

    I only know about the 7878's method and how it works. But once I offer this exact service and explain to the potential client what I will be doing, they'll probably just think "oh I can do this myself, why do I pay this guy thousands of dollars". So unless I offer them something very unique that they can't do themselves, only then I think I will be able to sell the service.

    For example, comparing this to SEO sales threads here. They tell you exactly what you will get. Like 20 web 2.0s, 50 FB likes, 50 Tweets etc. But they don't tell you "how" they do it so I can't replicate that and do it myself, and I end up buying their service.
     
  9. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,432
    Likes Received:
    1,521
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    I offer suppression and removal of negatives. I explain broadly what we do but never have a client ask for specifics like "do you have a list of the web 2.0's and social media you use?" That would be really weird.

    I give my clients an overview of how we suppress and that usually answers the questions they have. We do press releases, domains, PBN posts (on my private network), etc.
     
    • Thanks Thanks x 1
  10. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    My process is similar to BHopkins' (I'm assuming). Suppression or removal of negative through enhancement of the positive. I don't mess with the 7878 review funnel method. I have other methods for review injection if my client happens to be a business entity. In most cases it's an individual: i.e. suppress the mugshot of this congressional candidate before their campaign begins (just a hypothetical).

    My services are all encompassing: Social media account creation and automation, press releases, websites (lots of websites), conversations and comments on niche-based blogs, SEO, backlink building, graphic design, physical branding, etc etc. The whole package, and dynamic based on client needs and the ever-changing search engine landscape. But $1,000+ per month with $2,500+ for startup regardless.
     
  11. SilverKnight

    SilverKnight Power Member

    Joined:
    May 31, 2011
    Messages:
    622
    Likes Received:
    58
    Ah, I see. So basically you guys don't deal with restaurants and such. And mostly deal with individuals who have got a bad G results attached with their name, right? That sounds interesting and a lot more profitable I guess. A restaurant is much less willing to pay to get good reviews than a guy wanting to remove the G results of, lets say, mugshot of him. This sounds a lot more difficult to do as well, for me at least as I suck at SEO. Tried, tried, tried and failed at SEO. So now I just hire SEO guys for my sites.

    What easy stuff (services) would you recommend me to start with?
    The 7878 method sounds easy enough. I know I can do it if I get the clients.
    Anything else requires to have SEO knowledge, right?

    I think I can offer the following services:
    7878 method
    Social media account creation and maintenance (FB page etc.)
    Wordpress sites

    But none of this is 'unique'. Something that almost everyone can do. I want to offer unique services such as you two have mentioned "suppression or removal of negative" but I have no idea of how to do this.
     
  12. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,432
    Likes Received:
    1,521
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    7878's method is a way to get new clients. If you don't know how to adjust search results, having clients for ORM won't help. Experience is really crucial if you want to be successful with ORM.

    Suppression is basically creating and moving positive sites onto the first page, that process suppresses (moves down) the negative onto page 2 or beyond.

    Find something that other people need and find a way to fill that need. That's where you'll be successful.
     
  13. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    Take that, and package it as unique. Use that tactic of finding sites in your area powered by Yahoo! Web Hosting that was posted somewhere on here a while back. There's your client list for Wordpress sites. Build them new sites, rope them in for social media services and review funnel packages.
     
    • Thanks Thanks x 1
  14. bobjohnson

    bobjohnson Newbie

    Joined:
    Oct 15, 2015
    Messages:
    15
    Likes Received:
    0
    How do you guys deal with content development for each site or profile?
     
  15. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,432
    Likes Received:
    1,521
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    I use spun content and real content. If I expect it will be seen by real people we use real content. Google bots get spun content.
     
    • Thanks Thanks x 1
  16. Krypt

    Krypt Regular Member

    Joined:
    Jan 29, 2013
    Messages:
    270
    Likes Received:
    64
    Nice strategy.
    you got your clients by reading the newspaper in the morning? x)
     
  17. alexa_s

    alexa_s Regular Member

    Joined:
    Feb 6, 2010
    Messages:
    305
    Likes Received:
    91
    Hi, I have a question.

    Do you clearly position your services as a 'one-man' agency, i.e a ORM specialist? If so, do you think this is the better option?

    If you could go back and start over again, would you still do it this way, or would you rather advertise yourself as a bigger company?

    Are you taking it as far as using your name as your business, for example "John's ORM studio"?

    Thanks for your time.
     
  18. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    I refer to myself as an ORM and digital branding specialist. I prefer this option. A lot of my clients have come to me because they don't need to go through customer service, and not a lot of people need to know about their situation. All my outsourced work is to people I have worked with in the past and trust. It's a tight network, and very covert for those needing reactive ORM. They respect that, and prefer it that way.

    Plus, it definitely has led to more referrals as a result.
     
    • Thanks Thanks x 1
  19. nada99

    nada99 Newbie

    Joined:
    Mar 30, 2014
    Messages:
    23
    Likes Received:
    3
    Location:
    Dominican Republic
    Hi,
    I am very interested in this theme for Europe. Could you please explain why and for which purpose you created lots of web sites for your clients?
     
  20. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    1,099
    Likes Received:
    9,204
    Occupation:
    ORM - Content - SEO - PBN
    Location:
    Anywhere but the UK
    Hey nada99, I wouldn't go after the European market. They have the Right To Be Forgotten, which cancels out about 50% of things that reputation managers would be able to do.
     
    • Thanks Thanks x 1