Sherb
Ban reason = Abuse of Mods
- Dec 26, 2010
- 1,968
- 18,138
One issue that I see a lot of people dealing with regarding reputation management is that they are going after potential clients who already have negative listings surrounding their search results, i.e. reactive reputation management (RRM).
Something that I have found great success with is the pursuit of clients who have the cashflow, but lack the online presence to prevent a negative attack. I call this proactive reputation management (PRM). I contact them, set forth a plan, outline everything as needed, and set my price to between $1,000 and $3,000 per month for a minimum of 12 months, with an additional 2.5x monthly rate for startup fees, paid via check.
I keep a log of what I do for the process, staying vague enough to ensure that they still need me, yet making sure everything is tracked properly. This log is sent out weekly to the client via email. I also focus on the first four pages of search results for their names/businesses, working to try to get at least 80% of these links controllable by myself of the client, and 100% of the first page. I update the search result tracker using an Excel sheet similar in nature to SERPWoo, and let them know I'm always open to questions.
I typically keep on between 4-6 clients, as well as a pro-bono client to use for portfolio purposes (I keep my client details private). I work alone and outsource little, stressing to my clients that this is all very personalized, dynamic, and hands-off for them.
Between the portfolio of pro-bono work, a sheet of clearly outlined goals, a monthly process, a one-man show, and the ability for them to contact me at any time with questions, comments, or concerns are all clear winners. Two added bonuses that I use as well:
1) I built myself up as a high-quality brand, and offer a website where, if they feel as if the prices are unfair, they can easily see articles, guides, and such to do 75% of what I do, step by step at no charge. They also have the option to purchase a guide that gets them closer to 90% of my process on the same site. I have a brand, and I'm not scared to give them a taste of what is being offered.
2) Referrals. If they refer a paying client to me in the time I am working for them, their last month is free. People generally like getting thousands of dollars off a total price. Use this to your advantage, leverage whenever possible. It's worked for me several times.
If you have questions, feel free to ask them here. I can't PM, though, so make it public.
Something that I have found great success with is the pursuit of clients who have the cashflow, but lack the online presence to prevent a negative attack. I call this proactive reputation management (PRM). I contact them, set forth a plan, outline everything as needed, and set my price to between $1,000 and $3,000 per month for a minimum of 12 months, with an additional 2.5x monthly rate for startup fees, paid via check.
I keep a log of what I do for the process, staying vague enough to ensure that they still need me, yet making sure everything is tracked properly. This log is sent out weekly to the client via email. I also focus on the first four pages of search results for their names/businesses, working to try to get at least 80% of these links controllable by myself of the client, and 100% of the first page. I update the search result tracker using an Excel sheet similar in nature to SERPWoo, and let them know I'm always open to questions.
I typically keep on between 4-6 clients, as well as a pro-bono client to use for portfolio purposes (I keep my client details private). I work alone and outsource little, stressing to my clients that this is all very personalized, dynamic, and hands-off for them.
Between the portfolio of pro-bono work, a sheet of clearly outlined goals, a monthly process, a one-man show, and the ability for them to contact me at any time with questions, comments, or concerns are all clear winners. Two added bonuses that I use as well:
1) I built myself up as a high-quality brand, and offer a website where, if they feel as if the prices are unfair, they can easily see articles, guides, and such to do 75% of what I do, step by step at no charge. They also have the option to purchase a guide that gets them closer to 90% of my process on the same site. I have a brand, and I'm not scared to give them a taste of what is being offered.
2) Referrals. If they refer a paying client to me in the time I am working for them, their last month is free. People generally like getting thousands of dollars off a total price. Use this to your advantage, leverage whenever possible. It's worked for me several times.
If you have questions, feel free to ask them here. I can't PM, though, so make it public.
