For the first time ever I think I found a golden nugget. While doing random keyword research I came across this. KW's 1 = 35k exact search 2 = 22k exact search 3 = 18k exact search 4, 5, 6, 7, 8, 9 and 10 are all above 10k These are all LOW comp kw's too. The #1 competitor has been around since 2000 and his/her site is setup really good. Lots of info, forum, has adsense and amazon links. Its done very clean but looks super old. Probably the same layout since it started. It even ranks above the wiki page of the kw. Ahref'd it and the SEO portfolio it has is nothing special. Its about the same that all my sites have that are 1 year old. Actually most of my sites have a better SEO portfolio. Any advise? Should I attempt to mimic his site and take the easy shady route or spend the money and attempt to make my site into a authority site?