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These 4 Words Will Increase Your Adwords PPC Profits

Discussion in 'Adwords' started by expertSEO, Apr 3, 2012.

  1. expertSEO

    expertSEO Registered Member

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    I do a lot of PPC/PPV marketing. In fact I'm always conscious of titles. I knew any marketer that does PPC would click on this title, because it would pique their curiosity. Their mind would race and ask subconsciously, "Do I know these 4 words?"

    For people doing PPC this is probably common knowledge, but for others this may be new information. There are other words I assume, but for me, these 4 words are a must have in any ppc campaign.

    What we are dealing with is negative keywords. Most people fail in PPC because they fail to include NEGATIVE KEYWORDS in their campaign, and their budget gets sucked up by the wrong people clicking their ads.

    Adding These 4 words to your campaigns will increase your profits, because it will eliminate the wrong clicks that Google loves to send you. Which will in turn allow those clicks to be potential buyers of your product.

    1. Return
    2. Refund
    3. Cancel
    4. Phone Number

    I don't know about you, but I promote a lot of rebill products. So their are many people looking for the phone number to call the company. Why do they want the number? To either cancel/return or get a refund. These people are desperate to click on any ad, or anything looking for information, to accomplish this. I don't want these people, and neither should you.

    No matter what product you're selling, I don't think it's smart to let any of the above click on your ads, this is why I say they are MUST HAVES.

    Do you have any you feel are must haves for any niche?
     
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  2. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    Negative keywords are a must for a successful adwords campaign.
    Though you can add way more to really refine your targeting. (i.e. how about "free" as a must have negative keyword ?)

    There are also a lot of other keywords specific to your campaign you should add, just take time to find related keywords people are typing and add them in your negative list.

    There's a tab in adwords that lets you know exactly what keywords people have typed in google and triggered an impression of your ads. Take a few minutes every other day to check the list and add any keyword that don't fit your expectation to your negative list ;)
     
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  3. expertSEO

    expertSEO Registered Member

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    Yes I definitely agree, Free is another good one. I did not know about the tab that we can see which keyword triggered impression. I just use prosper to pass me this info. Very interesting share indeed!! If I was allowed to give rep I would :)
     
  4. abuhanifa

    abuhanifa Senior Member

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    awesome share . never thought about this . tfs .
     
  5. herocute

    herocute Registered Member

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    Once again, yhank you expertSEO for another great share. I've followed and read your guide to affiliate with adwrds and it worked smoothly with some twists.