Both can still work. Theme pages are good for scale and viral content, while personal brands usually get stronger trust and engagement. Many people now combine both — grow theme pages for traffic and build a personal brand for long-term monetization.
In my opinion, you should combine both. Use your personal page to build credibility, and use the topic pages as satellite sites to drive traffic.
I believe personal brand comes first because it enables to build and get viewed as an authority on your specific niche,
Theme pages still work, but personal brands have way more upside now—trust + engagement is hard to beat.
Babe-pages always bomb hard.
theme pages are still profitable in a few niches (like motivational quotes or simple facts), but personal brand accounts now dominate with 2-3x better engagement and higher RPM. Instagram’s 2026 algorithm heavily favors real faces, personality, and authentic stories over faceless pages. If you want long-term growth and monetization, switch to personal brand — post consistent face videos, reply to every comment, and build direct audience trust. Theme pages are dying fast for most creators.
