The Ultimate PBN Guide

absolutely informative and enjoyable to read, thank you!

Saved
Nice guide! Thank you for sharing

Excelent guide on pbn by op.
Finding expired domain Is the key.
Bookmarking it.

Great guide about PBN. @janist its very helpful and detailed.

man Love it - really so nice. Big THANK YOU - at least now I can be expert in PBN, which very few SEO gurus teach.

Great share, feed us more!

Diamond share for Newbies!

First of all, thank you for your extraordinary contributions and in-depth guides about PBNs and the golden nuggets that you share pretty often.

I had a question, though, regarding this:

janist said:

#12 Use internal redirect correctly.

Some sites have more links pointed to the root version (non-www) some sites have more links pointed to the www. version. Make sure to know which one you want to use and redirect the other variant. Otherwise you may experience underwhelming results.

Also make sure to rebuilt inner pages that have links pointed to them with the exact same URL structure and add fresh content to those with internal links to the homepage.

Click to expand...

First Question:

Even though I have been involved in PBNs since 2008, I never was able to clarify this, and I am glad that you bought this up.

Aren't 301 redirects supposed to pass on link juice from the non-WWW to WWW or vice versa? Do you mean that link juice gets diluted with such redirects?

The 2nd Question:

What if all expired domain backlinks are pointing to a non-SSL version of the domain?

Wouldn't installing an SSL certificate cause "underwhelming results" since the domain/backlinks are redirected?

I am asking because domains in my PBN are pretty aged (15-20 years), and back then, SSLs were rarely used. So I always personally install SSL certificates when rebuilding the website.

I would appreciate your reply, and thanks again

If I locate several domains that would work well for a PBN is it suspicious or creating a digital footprint if I buy all the domains on the same day?

Thanks for the detailed guide. Why wouldn't you block the ahrefs/semrush et al crawlers though? The last thing you want is your salty competitors going through ur link profile and sniffing all the links out and reporting it to big G.

Secondly, if the pbn has backlinks to inner pages, wouldn't a 301 to root would suffice in terms of passing link juice?

Thirdly, is it a prudent strategy to buy a highly relevant (to your money site) expired domain with good backlinks, do a proper 301 link you explained in one of your other threads , then build a pbn pointing to that 301 domain name?

Awesome and detailed guide. Everything is very well written. Thank you. I will add it to my bookmarks.

yousefgreat said:

First of all, thank you for your extraordinary contributions and in-depth guides about PBNs and the golden nuggets that you share pretty often.

I had a question, though, regarding this:

First Question:

Even though I have been involved in PBNs since 2008, I never was able to clarify this, and I am glad that you bought this up.

Aren't 301 redirects supposed to pass on link juice from the non-WWW to WWW or vice versa? Do you mean that link juice gets diluted with such redirects?

The 2nd Question:

What if all expired domain backlinks are pointing to a non-SSL version of the domain?

Wouldn't installing an SSL certificate cause "underwhelming results" since the domain/backlinks are redirected?

I am asking because domains in my PBN are pretty aged (15-20 years), and back then, SSLs were rarely used. So I always personally install SSL certificates when rebuilding the website.

I would appreciate your reply, and thanks again

Click to expand...

1.) Yes, they should pass the link juice. But some sites forget to 301 to the other version and subsequently the domain is available at the www. and non-www version, which is just not great for our purpose.

So if a domain has most link pointed ot https://domain.com we'd 301 the www. version to the root version OR vice versa.

Hope that makes sense?

2)

Using SSL (including the respectrive redirects) does not dilute the link power.

It's even encouraged and not having SSL is a bigger footprint, imo.

We also always install SSL even if links are pointed to the http:// variation.

MissingAbby said:

If I locate several domains that would work well for a PBN is it suspicious or creating a digital footprint if I buy all the domains on the same day?

Click to expand...

Depends on the number of domains. 5-10 domains, no biggie. 50+ domains, I'd spread it out over a week or so (auctions and single domain sales excluded, of course).

Pbonline said:

Thanks for the detailed guide. Why wouldn't you block the ahrefs/semrush et al crawlers though? The last thing you want is your salty competitors going through ur link profile and sniffing all the links out and reporting it to big G.

Secondly, if the pbn has backlinks to inner pages, wouldn't a 301 to root would suffice in terms of passing link juice?

Thirdly, is it a prudent strategy to buy a highly relevant (to your money site) expired domain with good backlinks, do a proper 301 link you explained in one of your other threads , then build a pbn pointing to that 301 domain name?

Click to expand...

Honestly, we've never had a competitor report our PBNs and we never block any crawlers, ever.

Also finding your PBN links is quite easy, if you know your way around the web. Blocking plugins (like spiderblocker et al.) don't really work that well to and unless you have an up to date IP list, you can't really block all of them via .htaccess either.

Crawlers also don't work on just one link level. They also crawl the links to your links. So it's redundant.

Lastly, most real sites don't actively block crawlers, unless they're getting botted to death.

2. You can 301 interal pages to root, but we've seen better result 301ing the pages individually.

3. You can try. But i'd rather use the PBN to point to the money site instead of the 301.

thanks a lot

Thanks for your nice and valuable guide. Highly appreciated!

thank you

When I'm searching through possible domains to purchase and checking their backlinking profiles, any idea why so many of them have hundreds of backlinks from porn websites?

I Want 100 Pbn Links With Good Quality

MissingAbby said:

When I'm searching through possible domains to purchase and checking their backlinking profiles, any idea why so many of them have hundreds of backlinks from porn websites?

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It's simply spam or negative SEO.

A lot of expired domains are heavily used for ranking temporarily in illicit niches like porn, gambling, pharma. They are simply hammered with those links and I wouldn't touch any of those domains with a 10 foot pole.

Some sites are also prone to negative SEO attacks. Disgruntled competitors thinking it's a good idea to send 50k spammy links with chinese, porn and viagra anchors to a site to get it to tank out of the top 10. Fortunately, Google's algo is pretty smart these days (not always, though - a minute of silence for our fallen SEO soldiers)

janist said:

It's simply spam or negative SEO.

A lot of expired domains are heavily used for ranking temporarily in illicit niches like porn, gambling, pharma. They are simply hammered with those links and I wouldn't touch any of those domains with a 10 foot pole.

Some sites are also prone to negative SEO attacks. Disgruntled competitors thinking it's a good idea to send 50k spammy links with chinese, porn and viagra anchors to a site to get it to tank out of the top 10. Fortunately, Google's algo is pretty smart these days (not always, though - a minute of silence for our fallen SEO soldiers)

Click to expand...

Thanks for sharing what you know. I pray God gives you a blessing for sharing your knowledge so freely.

Great guide!
There are two main things you want to be sure when picking PBN/SEO domains, to ensure they hold real SEO value:
1. History - you want to be 100% sure the domain has never been used by anyone but the original owner and for the original purpose. WayBack is a good start, however it's not sufficient to determined the domain has a clean history.
2. Backlinks - for a domain to have SEO value you need high quality organic backlinks, make sure they backlinks come from webpages with high DA/PA/TF etc.