The Ultimate Guide to Stopping Junk Traffic in Google Analytics

TheVigilante

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Google Analytics is probably one of the most important elements of the decision-making process of your website. The success or failure of your efforts (SEO, ad campaigns, social media, content marketing, etc.) can be easily determined by the accuracy and value of your GA reports.

If you don't take the appropriate measures, unwanted data such as bots, internal traffic, and spam will decrease that accuracy and in some cases lead to poor decisions.

The good news is that GA has a powerful filter functionality, that if used well, will help you prevent all that junk traffic. The bad news is that, in my experience, most sites don't use it properly.

Source: https://carloseo.com/removing-google-analytics-spam/
 
Very true filters are very helpful I had asked my client to instaall it and it took care of the bot traffic which was showing as we hadn’t subscribed to it
 
I stumbled over that article some weeks ago.
Pretty good guide, Thanks for sharing.
 
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