TheBizCat
Regular Member
- Oct 30, 2017
- 356
- 473
Dropshipping is extremely hot these days, so I thought I'd share one of my favorite Facebook ad strategies to score easy sales for dropshipping / ecom.
So without wasting too much time, let's jump right into it.
How do we do this?
Easy. We disguise sales letters as viral articles. This allows us to build trust and rapport with potential buyers as well as get past the readers "pitch filter" where readers ignore offers, by making our content masquerade as a piece of content that our reader is actually interested in consuming. Then, after they've been sold on the product, hit them with a FB re-targeting advertisement where since they've already been sold to, it'll make no sense for them not to buy.
Make sense? Good.
For our demo product, The "iPhone Bluetooth Controller" the topic of the article we're going to use is as follows:
"Fortnite Expert Ninja Reveals His Exact Strategy For Winning Nearly Every Game"
This will pique interest in players of the game Fortnite, who will be ideal buyers for a mobile game controller.
In the next step, I'll elaborate more on actually writing the content and actually getting it up and running on a LP.
When you're writing the "sales letter" the key is to write it in the form of a piece of informational content that, once again, your reader will actually be interested and intrigued to read.
So in my case, I'll be formatting my article as a e-sports news interview, where a reporter will be asking "Ninja" what tips and tricks he has for other aspiring gamers.
In the article, you need to constantly be soft-selling and +1ing your product without directly coming out and saying "Hey, go buy this." the whole point of this method is to sell to your visitor on whatever your product is, without them realizing they're being sold to, to gain their trust, and build rapport, then re-target them to a CTA later on.
After you've written the article, you'll need to put it on a landing page.
In my experience, setting it up in a blog type format rather than on a static landing page will yield better results as this makes it appear to be a more legitimate piece of content and less like a sales letter.
In this example, I'll be using a WordPress blog with a free News WordPress theme. It is imperative that you make the blog look genuine and legitimate, so be sure to setup social share buttons, add profile images on the author account, add a legitimate looking footer notice, just make it look like a good looking, wholesome, legitimate "blog" that a user would actually be interested in going and consuming a piece of content from.
In the Facebook ad manager you're going to need to create two different adsets.
The first adset is going to be for getting visitors to your blog post. We'll call this campaign "Content Ads"
The second adset is going to be getting actual conversions for your product. We'll call this campaign "Sales Ads" You can get more in-depth with the adset names once you begin scaling up and have more ads running, but for now, these basic names will do just fine for just 2 campaigns.
All you need to do for the "Content Ads" is just use the article title as the headline and add a relevant and eye-catching image. Our goal here isn't to persuade users, it's simply to attract readers who are interested in this content anyway, so we don't need to do anything too complicated for the content ads. For our example, I'll be targeting Facebook groups based on the topic of "Fortnite" and the general interest "Fortnite". Remember, the KISS principle with this ad. We're just getting people to read our content. Not do anything extravagant so this should be fairly simple.
Before we move on to creating the "Sales Ads" we need to setup a FB pixel on the article page. If you don't know how to do this, there are plenty of tutorials on YouTube showing you how to do this in about 5 minutes. After you have your pixel setup and you've driven some decent traffic to the article and collected some decent data for your ads, you can create a custom audience and begin retargeting ads to this audience. If you've aligned your article and targeting correctly, as well as collected enough data, it should be fairly simple to get conversions on a low adspend.
After this begins generating decent sales, you can begin running ads to a Lookalike audience based on the conversions you get from the previous campaigns you ran.
-TheBizCat (Meow!)
So without wasting too much time, let's jump right into it.
Strategy Overview
Basically, this strategy works by putting each visitor through what I like to call a "Invisible Funnel" (Screw you Russell Brunson, I came up with that name first). Basically, this funnel is supposed to allow us to sell to the reader, without the reader knowing they're being sold to.
How do we do this?
Easy. We disguise sales letters as viral articles. This allows us to build trust and rapport with potential buyers as well as get past the readers "pitch filter" where readers ignore offers, by making our content masquerade as a piece of content that our reader is actually interested in consuming. Then, after they've been sold on the product, hit them with a FB re-targeting advertisement where since they've already been sold to, it'll make no sense for them not to buy.
Make sense? Good.
Step #1 - Choosing A Topic/Marketing Angle
The first step towards making this work is finding what angle your going to use to create content to lure in customers. In my example, we're going to be trying to sell a "iPhone Bluetooth Controller", Though this process is easy to replicate for many different kinds of products if you have a little creativity.
For our demo product, The "iPhone Bluetooth Controller" the topic of the article we're going to use is as follows:
"Fortnite Expert Ninja Reveals His Exact Strategy For Winning Nearly Every Game"
This will pique interest in players of the game Fortnite, who will be ideal buyers for a mobile game controller.
In the next step, I'll elaborate more on actually writing the content and actually getting it up and running on a LP.
Step #2 - Writing Your Article & Building Your LP
The next step in this process, is going to be actually following through and writing the article and building your landing page.
When you're writing the "sales letter" the key is to write it in the form of a piece of informational content that, once again, your reader will actually be interested and intrigued to read.
So in my case, I'll be formatting my article as a e-sports news interview, where a reporter will be asking "Ninja" what tips and tricks he has for other aspiring gamers.
In the article, you need to constantly be soft-selling and +1ing your product without directly coming out and saying "Hey, go buy this." the whole point of this method is to sell to your visitor on whatever your product is, without them realizing they're being sold to, to gain their trust, and build rapport, then re-target them to a CTA later on.
After you've written the article, you'll need to put it on a landing page.
In my experience, setting it up in a blog type format rather than on a static landing page will yield better results as this makes it appear to be a more legitimate piece of content and less like a sales letter.
In this example, I'll be using a WordPress blog with a free News WordPress theme. It is imperative that you make the blog look genuine and legitimate, so be sure to setup social share buttons, add profile images on the author account, add a legitimate looking footer notice, just make it look like a good looking, wholesome, legitimate "blog" that a user would actually be interested in going and consuming a piece of content from.
Step #3 - Setting Up FB Ads
The third step, and arguably the most important, is going to be setting up the Facebook retargeting advertisements.
In the Facebook ad manager you're going to need to create two different adsets.
The first adset is going to be for getting visitors to your blog post. We'll call this campaign "Content Ads"
The second adset is going to be getting actual conversions for your product. We'll call this campaign "Sales Ads" You can get more in-depth with the adset names once you begin scaling up and have more ads running, but for now, these basic names will do just fine for just 2 campaigns.
All you need to do for the "Content Ads" is just use the article title as the headline and add a relevant and eye-catching image. Our goal here isn't to persuade users, it's simply to attract readers who are interested in this content anyway, so we don't need to do anything too complicated for the content ads. For our example, I'll be targeting Facebook groups based on the topic of "Fortnite" and the general interest "Fortnite". Remember, the KISS principle with this ad. We're just getting people to read our content. Not do anything extravagant so this should be fairly simple.
Before we move on to creating the "Sales Ads" we need to setup a FB pixel on the article page. If you don't know how to do this, there are plenty of tutorials on YouTube showing you how to do this in about 5 minutes. After you have your pixel setup and you've driven some decent traffic to the article and collected some decent data for your ads, you can create a custom audience and begin retargeting ads to this audience. If you've aligned your article and targeting correctly, as well as collected enough data, it should be fairly simple to get conversions on a low adspend.
After this begins generating decent sales, you can begin running ads to a Lookalike audience based on the conversions you get from the previous campaigns you ran.
Conclusion
This method is personally one of my favorite working FB ad strategies, that works very consistently if implemented properly. If you have any questions or comments, feel free to ask them on this thread publicly so maybe the answer can help other users with similar questions.
-TheBizCat (Meow!)
