concentustech
Junior Member
- Jan 16, 2008
- 167
- 247
Ok the facts behind this so called FREE Google Ads.
Join gazillions of people who are finding out
how hard it is to stand out from the crowd if everyone is using the
same sales copy. Also discover how high the return and refund rate
is for this product. A Clickbank record, apparently. In fact, this
ebook is such a waste of time, I'm going to tell you right now that
there are no 'free google ads', and that this shyster is trying to
con your ass by using what he believes is 'clever' language both in the
naming of his 'product', and the 'content' of the book. He fails,
obviously. Point is - don't expect any revelations. This ebook is a
great steaming pile of longhorn droppings.
Page 1 is a big picture of a box (standard soap-carton style),
bearing the legend "Get $1 millions in Top search engine pay per
click advertising - BUT FREE" (sic). Sounds too good to be true?
Obviously. And the catch? read on. BTW, IMHO, this is the lamest,
most misleading and downright untruthful ebook I've ever come
across, so expect strong language from MG throughout.
Page 2 jumps right in there, and asks you to become an affiliate,
begging you to start pumping this shoddy product before the author
has even bothered to explain what it is. Nice. You do get 75%
commission if you can push a copy onto some poor newbie sucker,
though, so if you have no morals at all, you might want to consider
it. Mugging cripples can also be financially rewarding, too,
apparently.
Page 3 is more of the same, promising you that you can make
zillions by finding cerebrally challenged credit card holders to
buy this nonsense from you. The author ('JCL') promises to give you
all the sales materials you want, so you can at least be on an even
keel with the zillionss of other shady get r!ch quacks who are
trying to promote this.
Page 4, 5 and 6 are the table of contents, suggesting that this is
this quite a long ebook, which it isn't. Considering the one line
nature of the 'secret' it supposedly reveals, a table of contents
is frankly optimistic. Page 7 starts with a testimonial from 'Lisa
Brooks', a 'Fashion Consultant', allegedly making $61,000 a month.
If she's making THAT much, why is she still calling herself a 'fashion consultant'?
And why is the photo of 'Lisa' a stock image available all over the web?
Could this be mendacity, perchance???
The rest of this page offers reasons why Pay Per Click advertising
is so useful (it's targeted, immediate, and you can split test with
it immediately). The "Get Google Ads Free" author seems to think it
also allows you to 'generate a database immediately of customer
names and addresses'.
What? It does nothing of the sort. Unless he
means you can buy traffic with PPC, and funnel it thru to a squeeze
page. In which case you might as well say that 'PPC allows you to
immediately insult midgets', because you could buy traffic and
shovel it to a page entitled 'Oy! Shorty! You are a stupid, tiny
little fecker!'. It's this kind of woolly writing that alerts you
immediately to a total crock in the making.
Page 8 kicks off with the classic line 'pay per clicks should not
only never be overlooked in your promotional efforts'. If anyone
can decipher what this means, please let me know. The rest of this
page is a potted explanation of 'bid high at first to get your
clickthru rates up, then lower your bids until your ad placement
starts to suffer', a technique as old as PPC itself.
Gosh - revolutionary. No sign of the
'secret' yet then? How to get google ads free? What a surprise. And
why should you be bothered what your ads cost??? Surely you are
about to 'get Google ads free'???
Page 9 is a standard screenshot of Google, in case you are
unfamiliar with the biggest search engine on earth, and a few lines
bragging about how the author of "Get Google Ads Free" 'work with
"SEOPS"...' which apparently means 'Search Engine Optimization
Professionals'.
Page 10 bangs on about the fact that it is possible to optimize
your web pages to improve your position in the SERPS. "Get Google
Ads Free" shows his inexperience here by focusing solely on the
'on-page' factors. Sites ranking for most competitive terms
actually have to manipulate off-page factors too, and in fact this
side of optimization is far more important, as it is much harder to
'game', and search engines therefore give it more weight. "Get
Google Ads Free" seem to be unaware of this fact.
The rest of this page contains a 'handy relevant tip' - basically,
have a look at your PPC campaign, and select the top 5 keywords
with the best click thru rates from your top 10 performing keywords
and 'optimize your web pages for that'.
Depends what keyword phrase lists you are
using. Anything with the word 'Free' in it, for example will
usually outperform other phrases. People looking for 'free' stuff
ain't usually buyers though, so use this 'tip' at your own risk.
Why he thinks mentioning SEO tactics at this stage is relevant, God
only knows, as he never mentions the subject again.
The page ends with a statement that this isn't 'part of the
secret', its apparently 'just something "Get Google Ads Free" threw
in free'. Gee, thanks.
Page 11 (we really are zipping thru this, aren't we? Ah, it's
treble spaced, and large font) is a claim that "Get Google Ads
Free" has had 'over $87 m!llion in free advertising over the last
16 years due completely to my secret'. There is no proof offered
for this outrageous and illiterately worded claim, and we can
discount it absolutely, for obvious reasons (like why is he trying
to sell a crappy little ebook then? or... If the ads were 'free',
what was the cost comparison used to come up with the 87 mill
figure? or... Google didn't offer PPC 16 years ago, in fact they
didn't even EXIST etc - you get the idea).
That's about $5.5 mill a year then. Making
him one of Google's biggest advertisers. Who no one has ever heard
of. Right. And active for 8 years before PPC advertising was
available. A less charitable person might say - "What a total
bullsh!tter - give me my money back now".
The rest of this page reveals 'the secret' in 7 easy steps.
1. Create a website.
2. Find the best keywords to promote the site and then optimize
them to get the ad cost down (The Masked Guru Says - why? Ain't it
'free' then?)
3. Multiply your daily cost by 31 to get a monthly PPC budget.
4. Divide this number by 10
5. Multiply result of step 4 by 1.25 and 1.5
6. Put a banner on the website offering to sell banner space at $197
7. 'Sell off all the possible spaces thereby completely offsetting
all my advertising'.
You can stop reading here, if you like.
There are no 'free google ads'. Just a ludicrous attempt to entice
you into trying to arbitrage between adwords and banner space, an
activity so foolhardy you'd need to be lobotomized to even THINK of
trying it. Anyone who has ever tried to sell banner space will know
how incredibly hard it is. $1 a thou page impressions is a rate
most websites would jump at, and you ain't getting 1000 clicks from
Google for a dollar, no matter how hard you optimize. In fact, you
probably aren't even getting 10 clicks for a dollar. Do the maths
and then see if you can come up with a 'secret method' that loses
you money faster than this halfwit 'strategy'. Here is a quote from
a REAL advertising professional "Brokering CPM deals is notoriously
difficult. Most advertisers tend to work with 3rd party ad
companies like valueclick who are very selective about which sites
they allow the advertising on and for good reason. The advertiser
wants to see CTR, and if you fall below industry averages they will
drop you. 10 banners on a page would murder your CTR."
In fact, why not release a 'secret revolutionary strategy' called
"Get Expensive Restaurant meals FREE!!!". How? Simple. Just get a
job washing dishes at night in an expensive restaurant. At the end
of the month, you should have earned enough to be able to buy one
meal from the same restaurant, so the meal is 'free'. Er, no it
isn't.
I personally, over the last 18 years have eaten
over $97 m!liions of meals FREE with my secret 'how to eat
resturants free' meals system. Cue testimonial from Tony
Lardbucket, who is eating 17 meals a day, FREE, using this
incredible FREE secret.
But seriously folks, this is
the most pathetic, stupid, misleading crock ever hyped thru the
shady doors of ClickBank!
Page 12 (still reading? Sucker!) is a screenshot of what "Get
Google Ads Free" thinks is a 'squeeze' page. Interestingly, it
doesn't even have a signup box on it:- you have to click a button
to go to another page, which indicates again the level of real
world experience possessed by the 'author'.
The sample page also contains 'fake' ads, because (a 'hot tip',
apparently) 'thats how you persuade advertisers to sign up'. Don't
forget to try the good old "20..19..10...only 2 spots left" trick,
in case you get a potential advertiser on your site who has started
the day with 2 pints of bourbon and a bucket of crack cocaine.
Page 13 is another screenshot, this time of a site with banners
'below the fold'.
Advertisers pay far less for banners in
below fold positions, because... well, they are below the fold.
Less people see them. It's starting to look to me like Mr. "Get
Google Ads Free" has never even tried his own technique, or he'd
know that basic, simple, incontrovertible fact.
Also on this page is the following 'very meaningful data to
potential advertiser':-
Average CPC rate $.037
Alexa Rank - 657092
Google PageRank - 4
Previous Day's Page Views - 25230
Presumably the CPC quoted is the average of
all clicks OUT from the site via banners divided by the average
amount paid for those banners. Over an unspecified period. A day
perhaps? PageRank presumably refers to the home page? An average of
page rank on all pages on the site? Something else? Page Views
presumably means page impressions? By unique visitor? Over 24
hours? Who knows. Certainly not "Get Google Ads Free". Providing
stats like this that aren't independently audited in an attempt to
sell advertising space is questionable at best, and fraudulent at
worst.
Page 15 suggests offering 3 placement options, $12 for a day, $30
for a week, or $105 for a month. The $197 seems to have vanished.
The rest of this page is a worked example, showing that if you buy
100 clicks a day from Google at 50 cents a click, thats $50, or
$155O a month. Divide by 10 = $155. Multiply by 1.25 and 1.5 gives
a lower and upper limit of $197 and $237 (apparently you should
always round numbers up to 7, because it's "less threatening" than
any other number). Sell 10 advertising spots for the whole month
(at more than the average of $155), and you should cover your costs.
???????? unless my sunglasses are misbehaving,
$12 doesn't end in a '7', and neither do '$30' or '$105'. He didn't
even bother to read what he wrote before pressing the 'convert to
PDF' button! Shoddy work like this show how much reliability you
can place on anything else this nutjob pretends to know about.
Also, the devil's in the details, of course. That one teensy weensy
naughty little phrase - 'Sell 10 advertising spots for the whole
month'. Good frikkin luck. if you can find an advertiser prepared
to pay '$155 for 3000 page impressions' (that's an INSANELY
astronomical CPM of over $51!!!) please let me know immediately,
because I would REALLY like to have a chat with him! If you can
find 10 of them, I will worship you like a god.
The page ends with 'trade secrets'. These are:- why use 1.25 and
1.5 (to provide a cushion in case (when) all the ads don't sell).
Same for why 10 ads minimum, and why the upper and lower limit.
Start by offering ads at the 1.5 price. When no one bites, drop to
the 1.25.
After that, go out and get a job, because
you just maxed out your credit card for the benefit of Google
shareholders.
Page 16 is another incompetently worked example, which is
apparently "Get Google Ads Free"'s "worst case scenario", ending in
a triumphant "My PPC costs are completely covered - I get to
advertise for free! THIS IS MY SECRET". Yawn. Also, "Get Google Ads
Free" claims that nowadays he can get '12 m!llion free advertising
off Google a year'.
So his 'markup' gross would be ... about 4 million.
And he's desperately trying to sell an ebook that hasn't even
been professionally edited? Yeah, right. Don't say you weren't
warned. IMHO, this person may have experimented with PPC, and most
likely failed at it, and then tried to find some other way of
making money, hence a 'hit the newbie' get r!ch quick ebook.
Without independently audited proof, you'd be MAD to believe he is
one of Google's largest advertisers.
Page 17 is a screenshot of an Alexa traffic rank chart. No name of
site or date is given, so it's meaningless, and is probably
Youtube, Yahoo, or AOL, although "Get Google Ads Free" would like
you to assume it's his site. He doesn't have the balls to actually
claim that, of course. Presumably because his Mom doesn't like him
lying.
Page 18 is another fake 'testimonial' complete with stock photo of
'Richard Cook' (Crook?), who has 'eliminated $1.8 m!ill in
advertising costs'. Of course he has. Why "Get Google Ads Free" is
desperately trying to ramp his product again, midway thru the
ebook, no one knows.
He's trying to recruit you as
affiliates, and he's trying to fill out space in the ebook. God
knows what the next 60 pages are about. The density of pictures is
probably about to go thru the roof.
Page 19 is a potted explanation of how to build keyword lists.
Apparently use as many keywords as you can think of, keep a
WATCHFUL EYE on them, and ditch the ones that don't go to the TOP.
His capitals. Use Google's keyword tool, or Overture. Or
Wordtracker. Or buy someone else's "beginners guide to PPC".
Page 20 is a screenshot of Overture, and a 'hot tip' to 'cross
reference the terms suggested by Overture against Wordtracker'. No
methodology for doing this is given.
There isn't one. Overture have stopped
updating their free results, so they are of marginal use only.
Page 21 is a screenshot of the Google tool. Well, I guess it uses
up a page. Page 22 is a screenshot of a Google Help page. Another
page down in our relentless quest for the not-going-to-happen
miracle of free google ads. Page 23 is a few sad badly designed
banners you can use 'free'. They are all desperate, and misuse the
Google trademark in some way or other.
Page 24 is yet more 'it works, really!' crapola, and a reminder
that "I've managed to get most recently $12 m!llion a year in
Google PPCs alone! - And again, I'm just 1 person! ".
He's just 1 person? Thank God. Imagine a
clone army of lazy ripoff merchants like "Get Google Ads Free", all
trying to get you to pay for a technique they haven't even tried
themselves, and lying as they do it. Oh. That pretty much sums up
internet marketing right now, doesn't it? And that's why I'M here!
Page 25 attempts to answer the obvious question, namely 'what if no
one buys your ad spots?'. Answer? (and I'm not making this up!)
"What if the ground opens up and swallows you?". Not convinced by
that rebuttal? How about a paragraph boiling down to "It works for
me, honest".
This is just lame. Anyone who was suckered
into buying this 7.7 megabytes of bollocks and DIDN'T ask for a
refund, I have real estate on Venus to sell you.
Page 26 is yet another fake testimonial from 'Lester & Tina Bailey'
with yet another stock photo image. The testimonials are getting
bigger, because there is still 50 plus pages to fill, and nothing
to say.
Page 27 is 'Make $1 m!llions without selling anything' (sic) which
can be summarized as 'create a 1 page article on a hot topic, drive
traffic with PPC to the page, and desperately hope you can sell
advertising on the page to cover your costs. Which of course, you
won't.
Page 28 starts with a claim that "Get Google Ads Free" makes 'over
$2 m!llion a year' from a batch of sites like this'.
Which of course is why he is revealing these
'secrets'. After all, if you were easily creaming multim!illions
each year from a revolutionary secret, wouldn't you rush right over
to clickbank and start trying to spread it around for a lousy $67?
No? Why not! Are you mad??!!!!
Then follows a picture of some yacht-captain type in cravat and
peaked sailor-boy hat, clinging to a horse-faced model in leopard
skin dress. And then some smaller images of 'things you can have
when you are rich', including a big house, a fast car, and a
teenage girl's bottom. Male heterosexuals and lesbians only then.
Page 29 is another fake testimonial, with (surprise!) a stock photo
of a girl. And advice to 'offer a free newsletter'. Apparently, the
'LARGE VOLUMES OF TRAFFIC' you will be getting (that's right, all
100 click a day you can afford) mean 'MANY WILL SIGN FOR YOUR
NEWSLETTER'.
It's beginning to look like "Get Google Ads
Free"'s drugs are wearing off. The caps and bold underlining is
getting a bit prevalent. Time for your meds, young man.
You can then apparently 'install an autoresponder' which will allow
you to bother your subscribers in all sorts of ways, including the
vaguely disturbing 'get people to perform a series of tasks'. The
sheer level of "Get Google Ads Free"'s inexperience is shown yet
again, as he recommends aweber, but doesn't use an affiliate link.
He hasn't used an affiliate link once so far, and I'm guessing he doesn't really have any experience at all.
That's enough for now. In fact, that's enough for EVER. This is
without any doubt the silliest, most useless 'ebook' I've ever
seen.
I've just reviewed pages 1 to 29 here and its enough to make one just throw up!
Join gazillions of people who are finding out
how hard it is to stand out from the crowd if everyone is using the
same sales copy. Also discover how high the return and refund rate
is for this product. A Clickbank record, apparently. In fact, this
ebook is such a waste of time, I'm going to tell you right now that
there are no 'free google ads', and that this shyster is trying to
con your ass by using what he believes is 'clever' language both in the
naming of his 'product', and the 'content' of the book. He fails,
obviously. Point is - don't expect any revelations. This ebook is a
great steaming pile of longhorn droppings.
Page 1 is a big picture of a box (standard soap-carton style),
bearing the legend "Get $1 millions in Top search engine pay per
click advertising - BUT FREE" (sic). Sounds too good to be true?
Obviously. And the catch? read on. BTW, IMHO, this is the lamest,
most misleading and downright untruthful ebook I've ever come
across, so expect strong language from MG throughout.
Page 2 jumps right in there, and asks you to become an affiliate,
begging you to start pumping this shoddy product before the author
has even bothered to explain what it is. Nice. You do get 75%
commission if you can push a copy onto some poor newbie sucker,
though, so if you have no morals at all, you might want to consider
it. Mugging cripples can also be financially rewarding, too,
apparently.
Page 3 is more of the same, promising you that you can make
zillions by finding cerebrally challenged credit card holders to
buy this nonsense from you. The author ('JCL') promises to give you
all the sales materials you want, so you can at least be on an even
keel with the zillionss of other shady get r!ch quacks who are
trying to promote this.
Page 4, 5 and 6 are the table of contents, suggesting that this is
this quite a long ebook, which it isn't. Considering the one line
nature of the 'secret' it supposedly reveals, a table of contents
is frankly optimistic. Page 7 starts with a testimonial from 'Lisa
Brooks', a 'Fashion Consultant', allegedly making $61,000 a month.
If she's making THAT much, why is she still calling herself a 'fashion consultant'?
And why is the photo of 'Lisa' a stock image available all over the web?
Could this be mendacity, perchance???
The rest of this page offers reasons why Pay Per Click advertising
is so useful (it's targeted, immediate, and you can split test with
it immediately). The "Get Google Ads Free" author seems to think it
also allows you to 'generate a database immediately of customer
names and addresses'.
What? It does nothing of the sort. Unless he
means you can buy traffic with PPC, and funnel it thru to a squeeze
page. In which case you might as well say that 'PPC allows you to
immediately insult midgets', because you could buy traffic and
shovel it to a page entitled 'Oy! Shorty! You are a stupid, tiny
little fecker!'. It's this kind of woolly writing that alerts you
immediately to a total crock in the making.
Page 8 kicks off with the classic line 'pay per clicks should not
only never be overlooked in your promotional efforts'. If anyone
can decipher what this means, please let me know. The rest of this
page is a potted explanation of 'bid high at first to get your
clickthru rates up, then lower your bids until your ad placement
starts to suffer', a technique as old as PPC itself.
Gosh - revolutionary. No sign of the
'secret' yet then? How to get google ads free? What a surprise. And
why should you be bothered what your ads cost??? Surely you are
about to 'get Google ads free'???
Page 9 is a standard screenshot of Google, in case you are
unfamiliar with the biggest search engine on earth, and a few lines
bragging about how the author of "Get Google Ads Free" 'work with
"SEOPS"...' which apparently means 'Search Engine Optimization
Professionals'.
Page 10 bangs on about the fact that it is possible to optimize
your web pages to improve your position in the SERPS. "Get Google
Ads Free" shows his inexperience here by focusing solely on the
'on-page' factors. Sites ranking for most competitive terms
actually have to manipulate off-page factors too, and in fact this
side of optimization is far more important, as it is much harder to
'game', and search engines therefore give it more weight. "Get
Google Ads Free" seem to be unaware of this fact.
The rest of this page contains a 'handy relevant tip' - basically,
have a look at your PPC campaign, and select the top 5 keywords
with the best click thru rates from your top 10 performing keywords
and 'optimize your web pages for that'.
Depends what keyword phrase lists you are
using. Anything with the word 'Free' in it, for example will
usually outperform other phrases. People looking for 'free' stuff
ain't usually buyers though, so use this 'tip' at your own risk.
Why he thinks mentioning SEO tactics at this stage is relevant, God
only knows, as he never mentions the subject again.
The page ends with a statement that this isn't 'part of the
secret', its apparently 'just something "Get Google Ads Free" threw
in free'. Gee, thanks.
Page 11 (we really are zipping thru this, aren't we? Ah, it's
treble spaced, and large font) is a claim that "Get Google Ads
Free" has had 'over $87 m!llion in free advertising over the last
16 years due completely to my secret'. There is no proof offered
for this outrageous and illiterately worded claim, and we can
discount it absolutely, for obvious reasons (like why is he trying
to sell a crappy little ebook then? or... If the ads were 'free',
what was the cost comparison used to come up with the 87 mill
figure? or... Google didn't offer PPC 16 years ago, in fact they
didn't even EXIST etc - you get the idea).
That's about $5.5 mill a year then. Making
him one of Google's biggest advertisers. Who no one has ever heard
of. Right. And active for 8 years before PPC advertising was
available. A less charitable person might say - "What a total
bullsh!tter - give me my money back now".
The rest of this page reveals 'the secret' in 7 easy steps.
1. Create a website.
2. Find the best keywords to promote the site and then optimize
them to get the ad cost down (The Masked Guru Says - why? Ain't it
'free' then?)
3. Multiply your daily cost by 31 to get a monthly PPC budget.
4. Divide this number by 10
5. Multiply result of step 4 by 1.25 and 1.5
6. Put a banner on the website offering to sell banner space at $197
7. 'Sell off all the possible spaces thereby completely offsetting
all my advertising'.
You can stop reading here, if you like.
There are no 'free google ads'. Just a ludicrous attempt to entice
you into trying to arbitrage between adwords and banner space, an
activity so foolhardy you'd need to be lobotomized to even THINK of
trying it. Anyone who has ever tried to sell banner space will know
how incredibly hard it is. $1 a thou page impressions is a rate
most websites would jump at, and you ain't getting 1000 clicks from
Google for a dollar, no matter how hard you optimize. In fact, you
probably aren't even getting 10 clicks for a dollar. Do the maths
and then see if you can come up with a 'secret method' that loses
you money faster than this halfwit 'strategy'. Here is a quote from
a REAL advertising professional "Brokering CPM deals is notoriously
difficult. Most advertisers tend to work with 3rd party ad
companies like valueclick who are very selective about which sites
they allow the advertising on and for good reason. The advertiser
wants to see CTR, and if you fall below industry averages they will
drop you. 10 banners on a page would murder your CTR."
In fact, why not release a 'secret revolutionary strategy' called
"Get Expensive Restaurant meals FREE!!!". How? Simple. Just get a
job washing dishes at night in an expensive restaurant. At the end
of the month, you should have earned enough to be able to buy one
meal from the same restaurant, so the meal is 'free'. Er, no it
isn't.
I personally, over the last 18 years have eaten
over $97 m!liions of meals FREE with my secret 'how to eat
resturants free' meals system. Cue testimonial from Tony
Lardbucket, who is eating 17 meals a day, FREE, using this
incredible FREE secret.
But seriously folks, this isthe most pathetic, stupid, misleading crock ever hyped thru the
shady doors of ClickBank!
Page 12 (still reading? Sucker!) is a screenshot of what "Get
Google Ads Free" thinks is a 'squeeze' page. Interestingly, it
doesn't even have a signup box on it:- you have to click a button
to go to another page, which indicates again the level of real
world experience possessed by the 'author'.
The sample page also contains 'fake' ads, because (a 'hot tip',
apparently) 'thats how you persuade advertisers to sign up'. Don't
forget to try the good old "20..19..10...only 2 spots left" trick,
in case you get a potential advertiser on your site who has started
the day with 2 pints of bourbon and a bucket of crack cocaine.
Page 13 is another screenshot, this time of a site with banners
'below the fold'.
Advertisers pay far less for banners in
below fold positions, because... well, they are below the fold.
Less people see them. It's starting to look to me like Mr. "Get
Google Ads Free" has never even tried his own technique, or he'd
know that basic, simple, incontrovertible fact.
Also on this page is the following 'very meaningful data to
potential advertiser':-
Average CPC rate $.037
Alexa Rank - 657092
Google PageRank - 4
Previous Day's Page Views - 25230
Presumably the CPC quoted is the average of
all clicks OUT from the site via banners divided by the average
amount paid for those banners. Over an unspecified period. A day
perhaps? PageRank presumably refers to the home page? An average of
page rank on all pages on the site? Something else? Page Views
presumably means page impressions? By unique visitor? Over 24
hours? Who knows. Certainly not "Get Google Ads Free". Providing
stats like this that aren't independently audited in an attempt to
sell advertising space is questionable at best, and fraudulent at
worst.
Page 15 suggests offering 3 placement options, $12 for a day, $30
for a week, or $105 for a month. The $197 seems to have vanished.
The rest of this page is a worked example, showing that if you buy
100 clicks a day from Google at 50 cents a click, thats $50, or
$155O a month. Divide by 10 = $155. Multiply by 1.25 and 1.5 gives
a lower and upper limit of $197 and $237 (apparently you should
always round numbers up to 7, because it's "less threatening" than
any other number). Sell 10 advertising spots for the whole month
(at more than the average of $155), and you should cover your costs.
???????? unless my sunglasses are misbehaving,
$12 doesn't end in a '7', and neither do '$30' or '$105'. He didn't
even bother to read what he wrote before pressing the 'convert to
PDF' button! Shoddy work like this show how much reliability you
can place on anything else this nutjob pretends to know about.
Also, the devil's in the details, of course. That one teensy weensy
naughty little phrase - 'Sell 10 advertising spots for the whole
month'. Good frikkin luck. if you can find an advertiser prepared
to pay '$155 for 3000 page impressions' (that's an INSANELY
astronomical CPM of over $51!!!) please let me know immediately,
because I would REALLY like to have a chat with him! If you can
find 10 of them, I will worship you like a god.
The page ends with 'trade secrets'. These are:- why use 1.25 and
1.5 (to provide a cushion in case (when) all the ads don't sell).
Same for why 10 ads minimum, and why the upper and lower limit.
Start by offering ads at the 1.5 price. When no one bites, drop to
the 1.25.
After that, go out and get a job, because
you just maxed out your credit card for the benefit of Google
shareholders.
Page 16 is another incompetently worked example, which is
apparently "Get Google Ads Free"'s "worst case scenario", ending in
a triumphant "My PPC costs are completely covered - I get to
advertise for free! THIS IS MY SECRET". Yawn. Also, "Get Google Ads
Free" claims that nowadays he can get '12 m!llion free advertising
off Google a year'.
So his 'markup' gross would be ... about 4 million.
And he's desperately trying to sell an ebook that hasn't even
been professionally edited? Yeah, right. Don't say you weren't
warned. IMHO, this person may have experimented with PPC, and most
likely failed at it, and then tried to find some other way of
making money, hence a 'hit the newbie' get r!ch quick ebook.
Without independently audited proof, you'd be MAD to believe he is
one of Google's largest advertisers.
Page 17 is a screenshot of an Alexa traffic rank chart. No name of
site or date is given, so it's meaningless, and is probably
Youtube, Yahoo, or AOL, although "Get Google Ads Free" would like
you to assume it's his site. He doesn't have the balls to actually
claim that, of course. Presumably because his Mom doesn't like him
lying.
Page 18 is another fake 'testimonial' complete with stock photo of
'Richard Cook' (Crook?), who has 'eliminated $1.8 m!ill in
advertising costs'. Of course he has. Why "Get Google Ads Free" is
desperately trying to ramp his product again, midway thru the
ebook, no one knows.
He's trying to recruit you as
affiliates, and he's trying to fill out space in the ebook. God
knows what the next 60 pages are about. The density of pictures is
probably about to go thru the roof.
Page 19 is a potted explanation of how to build keyword lists.
Apparently use as many keywords as you can think of, keep a
WATCHFUL EYE on them, and ditch the ones that don't go to the TOP.
His capitals. Use Google's keyword tool, or Overture. Or
Wordtracker. Or buy someone else's "beginners guide to PPC".
Page 20 is a screenshot of Overture, and a 'hot tip' to 'cross
reference the terms suggested by Overture against Wordtracker'. No
methodology for doing this is given.
There isn't one. Overture have stopped
updating their free results, so they are of marginal use only.
Page 21 is a screenshot of the Google tool. Well, I guess it uses
up a page. Page 22 is a screenshot of a Google Help page. Another
page down in our relentless quest for the not-going-to-happen
miracle of free google ads. Page 23 is a few sad badly designed
banners you can use 'free'. They are all desperate, and misuse the
Google trademark in some way or other.
Page 24 is yet more 'it works, really!' crapola, and a reminder
that "I've managed to get most recently $12 m!llion a year in
Google PPCs alone! - And again, I'm just 1 person! ".
He's just 1 person? Thank God. Imagine a
clone army of lazy ripoff merchants like "Get Google Ads Free", all
trying to get you to pay for a technique they haven't even tried
themselves, and lying as they do it. Oh. That pretty much sums up
internet marketing right now, doesn't it? And that's why I'M here!
Page 25 attempts to answer the obvious question, namely 'what if no
one buys your ad spots?'. Answer? (and I'm not making this up!)
"What if the ground opens up and swallows you?". Not convinced by
that rebuttal? How about a paragraph boiling down to "It works for
me, honest".
This is just lame. Anyone who was suckered
into buying this 7.7 megabytes of bollocks and DIDN'T ask for a
refund, I have real estate on Venus to sell you.
Page 26 is yet another fake testimonial from 'Lester & Tina Bailey'
with yet another stock photo image. The testimonials are getting
bigger, because there is still 50 plus pages to fill, and nothing
to say.
Page 27 is 'Make $1 m!llions without selling anything' (sic) which
can be summarized as 'create a 1 page article on a hot topic, drive
traffic with PPC to the page, and desperately hope you can sell
advertising on the page to cover your costs. Which of course, you
won't.
Page 28 starts with a claim that "Get Google Ads Free" makes 'over
$2 m!llion a year' from a batch of sites like this'.
Which of course is why he is revealing these
'secrets'. After all, if you were easily creaming multim!illions
each year from a revolutionary secret, wouldn't you rush right over
to clickbank and start trying to spread it around for a lousy $67?
No? Why not! Are you mad??!!!!
Then follows a picture of some yacht-captain type in cravat and
peaked sailor-boy hat, clinging to a horse-faced model in leopard
skin dress. And then some smaller images of 'things you can have
when you are rich', including a big house, a fast car, and a
teenage girl's bottom. Male heterosexuals and lesbians only then.
Page 29 is another fake testimonial, with (surprise!) a stock photo
of a girl. And advice to 'offer a free newsletter'. Apparently, the
'LARGE VOLUMES OF TRAFFIC' you will be getting (that's right, all
100 click a day you can afford) mean 'MANY WILL SIGN FOR YOUR
NEWSLETTER'.
It's beginning to look like "Get Google Ads
Free"'s drugs are wearing off. The caps and bold underlining is
getting a bit prevalent. Time for your meds, young man.
You can then apparently 'install an autoresponder' which will allow
you to bother your subscribers in all sorts of ways, including the
vaguely disturbing 'get people to perform a series of tasks'. The
sheer level of "Get Google Ads Free"'s inexperience is shown yet
again, as he recommends aweber, but doesn't use an affiliate link.
He hasn't used an affiliate link once so far, and I'm guessing he doesn't really have any experience at all.
That's enough for now. In fact, that's enough for EVER. This is
without any doubt the silliest, most useless 'ebook' I've ever
seen.
I've just reviewed pages 1 to 29 here and its enough to make one just throw up!
