Ok the facts behind this so called FREE Google Ads. Join gazillions of people who are finding out how hard it is to stand out from the crowd if everyone is using the same sales copy. Also discover how high the return and refund rate is for this product. A Clickbank record, apparently. In fact, this ebook is such a waste of time, I'm going to tell you right now that there are no 'free google ads', and that this shyster is trying to con your ass by using what he believes is 'clever' language both in the naming of his 'product', and the 'content' of the book. He fails, obviously. Point is - don't expect any revelations. This ebook is a great steaming pile of longhorn droppings. Page 1 is a big picture of a box (standard soap-carton style), bearing the legend "Get $1 millions in Top search engine pay per click advertising - BUT FREE" (sic). Sounds too good to be true? Obviously. And the catch? read on. BTW, IMHO, this is the lamest, most misleading and downright untruthful ebook I've ever come across, so expect strong language from MG throughout. Page 2 jumps right in there, and asks you to become an affiliate, begging you to start pumping this shoddy product before the author has even bothered to explain what it is. Nice. You do get 75% commission if you can push a copy onto some poor newbie sucker, though, so if you have no morals at all, you might want to consider it. Mugging cripples can also be financially rewarding, too, apparently. Page 3 is more of the same, promising you that you can make zillions by finding cerebrally challenged credit card holders to buy this nonsense from you. The author ('JCL') promises to give you all the sales materials you want, so you can at least be on an even keel with the zillionss of other shady get r!ch quacks who are trying to promote this. Page 4, 5 and 6 are the table of contents, suggesting that this is this quite a long ebook, which it isn't. Considering the one line nature of the 'secret' it supposedly reveals, a table of contents is frankly optimistic. Page 7 starts with a testimonial from 'Lisa Brooks', a 'Fashion Consultant', allegedly making $61,000 a month. If she's making THAT much, why is she still calling herself a 'fashion consultant'? And why is the photo of 'Lisa' a stock image available all over the web? Could this be mendacity, perchance??? The rest of this page offers reasons why Pay Per Click advertising is so useful (it's targeted, immediate, and you can split test with it immediately). The "Get Google Ads Free" author seems to think it also allows you to 'generate a database immediately of customer names and addresses'. What? It does nothing of the sort. Unless he means you can buy traffic with PPC, and funnel it thru to a squeeze page. In which case you might as well say that 'PPC allows you to immediately insult midgets', because you could buy traffic and shovel it to a page entitled 'Oy! Shorty! You are a stupid, tiny little fecker!'. It's this kind of woolly writing that alerts you immediately to a total crock in the making. Page 8 kicks off with the classic line 'pay per clicks should not only never be overlooked in your promotional efforts'. If anyone can decipher what this means, please let me know. The rest of this page is a potted explanation of 'bid high at first to get your clickthru rates up, then lower your bids until your ad placement starts to suffer', a technique as old as PPC itself. Gosh - revolutionary. No sign of the 'secret' yet then? How to get google ads free? What a surprise. And why should you be bothered what your ads cost??? Surely you are about to 'get Google ads free'??? Page 9 is a standard screenshot of Google, in case you are unfamiliar with the biggest search engine on earth, and a few lines bragging about how the author of "Get Google Ads Free" 'work with "SEOPS"...' which apparently means 'Search Engine Optimization Professionals'. Page 10 bangs on about the fact that it is possible to optimize your web pages to improve your position in the SERPS. "Get Google Ads Free" shows his inexperience here by focusing solely on the 'on-page' factors. Sites ranking for most competitive terms actually have to manipulate off-page factors too, and in fact this side of optimization is far more important, as it is much harder to 'game', and search engines therefore give it more weight. "Get Google Ads Free" seem to be unaware of this fact. The rest of this page contains a 'handy relevant tip' - basically, have a look at your PPC campaign, and select the top 5 keywords with the best click thru rates from your top 10 performing keywords and 'optimize your web pages for that'. Depends what keyword phrase lists you are using. Anything with the word 'Free' in it, for example will usually outperform other phrases. People looking for 'free' stuff ain't usually buyers though, so use this 'tip' at your own risk. Why he thinks mentioning SEO tactics at this stage is relevant, God only knows, as he never mentions the subject again. The page ends with a statement that this isn't 'part of the secret', its apparently 'just something "Get Google Ads Free" threw in free'. Gee, thanks. Page 11 (we really are zipping thru this, aren't we? Ah, it's treble spaced, and large font) is a claim that "Get Google Ads Free" has had 'over $87 m!llion in free advertising over the last 16 years due completely to my secret'. There is no proof offered for this outrageous and illiterately worded claim, and we can discount it absolutely, for obvious reasons (like why is he trying to sell a crappy little ebook then? or... If the ads were 'free', what was the cost comparison used to come up with the 87 mill figure? or... Google didn't offer PPC 16 years ago, in fact they didn't even EXIST etc - you get the idea). That's about $5.5 mill a year then. Making him one of Google's biggest advertisers. Who no one has ever heard of. Right. And active for 8 years before PPC advertising was available. A less charitable person might say - "What a total bullsh!tter - give me my money back now". The rest of this page reveals 'the secret' in 7 easy steps. 1. Create a website. 2. Find the best keywords to promote the site and then optimize them to get the ad cost down (The Masked Guru Says - why? Ain't it 'free' then?) 3. Multiply your daily cost by 31 to get a monthly PPC budget. 4. Divide this number by 10 5. Multiply result of step 4 by 1.25 and 1.5 6. Put a banner on the website offering to sell banner space at $197 7. 'Sell off all the possible spaces thereby completely offsetting all my advertising'. You can stop reading here, if you like. There are no 'free google ads'. Just a ludicrous attempt to entice you into trying to arbitrage between adwords and banner space, an activity so foolhardy you'd need to be lobotomized to even THINK of trying it. Anyone who has ever tried to sell banner space will know how incredibly hard it is. $1 a thou page impressions is a rate most websites would jump at, and you ain't getting 1000 clicks from Google for a dollar, no matter how hard you optimize. In fact, you probably aren't even getting 10 clicks for a dollar. Do the maths and then see if you can come up with a 'secret method' that loses you money faster than this halfwit 'strategy'. Here is a quote from a REAL advertising professional "Brokering CPM deals is notoriously difficult. Most advertisers tend to work with 3rd party ad companies like valueclick who are very selective about which sites they allow the advertising on and for good reason. The advertiser wants to see CTR, and if you fall below industry averages they will drop you. 10 banners on a page would murder your CTR." In fact, why not release a 'secret revolutionary strategy' called "Get Expensive Restaurant meals FREE!!!". How? Simple. Just get a job washing dishes at night in an expensive restaurant. At the end of the month, you should have earned enough to be able to buy one meal from the same restaurant, so the meal is 'free'. Er, no it isn't. I personally, over the last 18 years have eaten over $97 m!liions of meals FREE with my secret 'how to eat resturants free' meals system. Cue testimonial from Tony Lardbucket, who is eating 17 meals a day, FREE, using this incredible FREE secret. But seriously folks, this is the most pathetic, stupid, misleading crock ever hyped thru the shady doors of ClickBank! Page 12 (still reading? Sucker!) is a screenshot of what "Get Google Ads Free" thinks is a 'squeeze' page. Interestingly, it doesn't even have a signup box on it:- you have to click a button to go to another page, which indicates again the level of real world experience possessed by the 'author'. The sample page also contains 'fake' ads, because (a 'hot tip', apparently) 'thats how you persuade advertisers to sign up'. Don't forget to try the good old "20..19..10...only 2 spots left" trick, in case you get a potential advertiser on your site who has started the day with 2 pints of bourbon and a bucket of crack cocaine. Page 13 is another screenshot, this time of a site with banners 'below the fold'. Advertisers pay far less for banners in below fold positions, because... well, they are below the fold. Less people see them. It's starting to look to me like Mr. "Get Google Ads Free" has never even tried his own technique, or he'd know that basic, simple, incontrovertible fact. Also on this page is the following 'very meaningful data to potential advertiser':- Average CPC rate $.037 Alexa Rank - 657092 Google PageRank - 4 Previous Day's Page Views - 25230 Presumably the CPC quoted is the average of all clicks OUT from the site via banners divided by the average amount paid for those banners. Over an unspecified period. A day perhaps? PageRank presumably refers to the home page? An average of page rank on all pages on the site? Something else? Page Views presumably means page impressions? By unique visitor? Over 24 hours? Who knows. Certainly not "Get Google Ads Free". Providing stats like this that aren't independently audited in an attempt to sell advertising space is questionable at best, and fraudulent at worst. Page 15 suggests offering 3 placement options, $12 for a day, $30 for a week, or $105 for a month. The $197 seems to have vanished. The rest of this page is a worked example, showing that if you buy 100 clicks a day from Google at 50 cents a click, thats $50, or $155O a month. Divide by 10 = $155. Multiply by 1.25 and 1.5 gives a lower and upper limit of $197 and $237 (apparently you should always round numbers up to 7, because it's "less threatening" than any other number). Sell 10 advertising spots for the whole month (at more than the average of $155), and you should cover your costs. ???????? unless my sunglasses are misbehaving, $12 doesn't end in a '7', and neither do '$30' or '$105'. He didn't even bother to read what he wrote before pressing the 'convert to PDF' button! Shoddy work like this show how much reliability you can place on anything else this nutjob pretends to know about. Also, the devil's in the details, of course. That one teensy weensy naughty little phrase - 'Sell 10 advertising spots for the whole month'. Good frikkin luck. if you can find an advertiser prepared to pay '$155 for 3000 page impressions' (that's an INSANELY astronomical CPM of over $51!!!) please let me know immediately, because I would REALLY like to have a chat with him! If you can find 10 of them, I will worship you like a god. The page ends with 'trade secrets'. These are:- why use 1.25 and 1.5 (to provide a cushion in case (when) all the ads don't sell). Same for why 10 ads minimum, and why the upper and lower limit. Start by offering ads at the 1.5 price. When no one bites, drop to the 1.25. After that, go out and get a job, because you just maxed out your credit card for the benefit of Google shareholders. Page 16 is another incompetently worked example, which is apparently "Get Google Ads Free"'s "worst case scenario", ending in a triumphant "My PPC costs are completely covered - I get to advertise for free! THIS IS MY SECRET". Yawn. Also, "Get Google Ads Free" claims that nowadays he can get '12 m!llion free advertising off Google a year'. So his 'markup' gross would be ... about 4 million. And he's desperately trying to sell an ebook that hasn't even been professionally edited? Yeah, right. Don't say you weren't warned. IMHO, this person may have experimented with PPC, and most likely failed at it, and then tried to find some other way of making money, hence a 'hit the newbie' get r!ch quick ebook. Without independently audited proof, you'd be MAD to believe he is one of Google's largest advertisers. Page 17 is a screenshot of an Alexa traffic rank chart. No name of site or date is given, so it's meaningless, and is probably Youtube, Yahoo, or AOL, although "Get Google Ads Free" would like you to assume it's his site. He doesn't have the balls to actually claim that, of course. Presumably because his Mom doesn't like him lying. Page 18 is another fake 'testimonial' complete with stock photo of 'Richard Cook' (Crook?), who has 'eliminated $1.8 m!ill in advertising costs'. Of course he has. Why "Get Google Ads Free" is desperately trying to ramp his product again, midway thru the ebook, no one knows. He's trying to recruit you as affiliates, and he's trying to fill out space in the ebook. God knows what the next 60 pages are about. The density of pictures is probably about to go thru the roof. Page 19 is a potted explanation of how to build keyword lists. Apparently use as many keywords as you can think of, keep a WATCHFUL EYE on them, and ditch the ones that don't go to the TOP. His capitals. Use Google's keyword tool, or Overture. Or Wordtracker. Or buy someone else's "beginners guide to PPC". Page 20 is a screenshot of Overture, and a 'hot tip' to 'cross reference the terms suggested by Overture against Wordtracker'. No methodology for doing this is given. There isn't one. Overture have stopped updating their free results, so they are of marginal use only. Page 21 is a screenshot of the Google tool. Well, I guess it uses up a page. Page 22 is a screenshot of a Google Help page. Another page down in our relentless quest for the not-going-to-happen miracle of free google ads. Page 23 is a few sad badly designed banners you can use 'free'. They are all desperate, and misuse the Google trademark in some way or other. Page 24 is yet more 'it works, really!' crapola, and a reminder that "I've managed to get most recently $12 m!llion a year in Google PPCs alone! - And again, I'm just 1 person! ". He's just 1 person? Thank God. Imagine a clone army of lazy ripoff merchants like "Get Google Ads Free", all trying to get you to pay for a technique they haven't even tried themselves, and lying as they do it. Oh. That pretty much sums up internet marketing right now, doesn't it? And that's why I'M here! Page 25 attempts to answer the obvious question, namely 'what if no one buys your ad spots?'. Answer? (and I'm not making this up!) "What if the ground opens up and swallows you?". Not convinced by that rebuttal? How about a paragraph boiling down to "It works for me, honest". This is just lame. Anyone who was suckered into buying this 7.7 megabytes of bollocks and DIDN'T ask for a refund, I have real estate on Venus to sell you. Page 26 is yet another fake testimonial from 'Lester & Tina Bailey' with yet another stock photo image. The testimonials are getting bigger, because there is still 50 plus pages to fill, and nothing to say. Page 27 is 'Make $1 m!llions without selling anything' (sic) which can be summarized as 'create a 1 page article on a hot topic, drive traffic with PPC to the page, and desperately hope you can sell advertising on the page to cover your costs. Which of course, you won't. Page 28 starts with a claim that "Get Google Ads Free" makes 'over $2 m!llion a year' from a batch of sites like this'. Which of course is why he is revealing these 'secrets'. After all, if you were easily creaming multim!illions each year from a revolutionary secret, wouldn't you rush right over to clickbank and start trying to spread it around for a lousy $67? No? Why not! Are you mad??!!!! Then follows a picture of some yacht-captain type in cravat and peaked sailor-boy hat, clinging to a horse-faced model in leopard skin dress. And then some smaller images of 'things you can have when you are rich', including a big house, a fast car, and a teenage girl's bottom. Male heterosexuals and lesbians only then. Page 29 is another fake testimonial, with (surprise!) a stock photo of a girl. And advice to 'offer a free newsletter'. Apparently, the 'LARGE VOLUMES OF TRAFFIC' you will be getting (that's right, all 100 click a day you can afford) mean 'MANY WILL SIGN FOR YOUR NEWSLETTER'. It's beginning to look like "Get Google Ads Free"'s drugs are wearing off. The caps and bold underlining is getting a bit prevalent. Time for your meds, young man. You can then apparently 'install an autoresponder' which will allow you to bother your subscribers in all sorts of ways, including the vaguely disturbing 'get people to perform a series of tasks'. The sheer level of "Get Google Ads Free"'s inexperience is shown yet again, as he recommends aweber, but doesn't use an affiliate link. He hasn't used an affiliate link once so far, and I'm guessing he doesn't really have any experience at all. That's enough for now. In fact, that's enough for EVER. This is without any doubt the silliest, most useless 'ebook' I've ever seen. I've just reviewed pages 1 to 29 here and its enough to make one just throw up!