You need to check how many sales there are on aliexpess... I'm not selling anything under 3k sales, my most popular items on my store have 10k+ sales on aliexpress. Try different ads or general audience. DO NOT use website clicks as your objective.. idk why it doesn't work but I only get 1-2% ctr on ads with approximately 0.50cpc whereas using website conversions I got 12% ctr and 22% ctr with an average on 0.05cpc.
I've had really bad ads and really good ones, just test it up. With good cpc you should be able to at least make your money back.
Also make sure to create a good brandable site ie make sure you create a logo on photoshop (simple is fine), chuck in a few fake reviews to confirm any insecurities customers might have ie product quality, shipping times etc. Test different features on your site for example using image zoom on my site, I got around 50% less conversions (1% cvr) compared to not having it enabled.
Edit: your profit margin is probably too low... I'm making around $8.5 USD per order
Oh, well, the item does not have that many sales on aliexpress, none of my items has. They have about 3000 sales max. Interesting fact, the only item that I had any success with only has about 300 orders on Aliexpress.
With general audience, you do not reach anyone with $5. This is a big audience, about 10-20 million people. So I did not have any success. Only using smaller targeted audience now. Yes, this fact that it does not work with website clicks, some here recommended this and said that they had so much sales, this simply isn't the truth. For website conversions, I did not try because they charge for impressions and not for clicks then, this really works for you? E.g. if you have 1000 impressions you have to pay for them even if there was no single click from those 1000.
I changed current ad to PE now. I think PE is better because people share and tag too so reach will be higher than only normal ad reach.
I have a nice logo, created by someone from another forum. I will add some reviews. Image zoom I already have enabled. Also I think the problem is not the store, it looks quite good. The problem is that there are barely any visits from the ads.
Profit margin, when you have $8.5 profit I suppose you are using sellers with free china air mail? I do not use this, I ordered plenty of stuff for myself with china air mail, it is terrible, you have to wait for 3+ weeks till it arrives. Next, china air mail tracking number is a joke, never working correctly once it left China. If your buyer disputes on Paypal, and the only thing you have to come up with is this bogus number, then your money already is gone.
ePacket is much faster, and tracking works correctly. But most sellers charge for epacket up to $2.50 .....
Also, do you use free product plus shipping method or product costs XX plus free shipping method? I used both, with product for e.g. $1 or for free and shipping e.g. $10, you only get abandoned carts. With product e.g. $10 and free shipping, got the 2 mentioned orders.
For $8.5 profit, shipped by epacket, I think the product price on aliexpress should not be more than about $3, hard to find a decent product for this price.
