The Shopify + Facebook Method FAQ - All Questions Here Please.

Hi guys is there a coruse that covers this topic ? mainly the facebook ads + picking the right product parts?

What's your typical ad budget on any given day?

So I just ran a PPE campaign for 24 hours as a test. I targeted Facebook and Instagram feeds, surprisingly 100% of my engagement was through likes on Instagram.

1) Should I re-run the campaign again and fine tune it for instagram? I never targeted on instagram before so I'm not exactly sure the best way to proceed. I'm thinking of pic + link in bio.
2) Some people say to duplicate the original ad set and increase the budget/audience. Is that correct or should I just re-run the original ad?

Good luck to everyone else on their journey! I have learned a lot and I started Monday evening.