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The Power Of Brands - Why I Use Them

Discussion in 'BlackHat Lounge' started by BassTrackerBoats, Jul 10, 2017.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    One of the things I do to generate traffic and ultimately revenue is take advantage of brands. Granted, I could get hit with a civil lawsuit with one of those guys I trade on but that has not yet happened and I doubt it is worth their time and energy as well as the publicity as I'm just an old guy trying to eek out a living on the internet.

    I'm not going to go into details as to what my specific niches are and what companies' brand names I use but 99% of you would know the companies and that is specifically why I use them... they are known and trusted.

    Some of the hosting I use for this is offshore but that still does not protect me 100% as those companies will follow the money if they are really interested in shutting someone down. For that reason I use corporations for my online revenue. Go ahead and sue the corporation, I could care less.

    You don't even have to go to such precautions actually as you usually only get a C&D and if you just shut the site(s) down they don't do anything in most instances... even Google let me slide by just shutting the site down and transferring a 10.00 domain to them. I don't usually transfer the domain but it was Google and I didn't think it wise to dance around them.

    Some of the traffic to this site I'm sharing stats to below was paid (adwords) and some came from FB group sharing and when I got hit with the C&D (second time with this company) I left it up but did not advertise until they sent me a second notice.

    At that point it made sense to call it a day and move on.

    The reason for this thread is to let you know that you can push the envelop in that arena without too much fear of getting in any kind of real trouble. C&Ds are a dime a dozen and I know a bunch of guys from here get them and some guys probably have enough to wallpaper their living room.

    The first one or two can be unsettling but after that they are fine for starter paper for your fireplace or woodstove, good to use to scoop up dog poop or even use the back of their letters for notes if you are working on a little project.

    The money you can make from trading on a big boy's name is incredible so the risk reward is a no brainer if you can just realize you are not going to get beat up.

    Breaking the law in such a way that you could be held liable in a criminal situation is not cool or acceptable; using someone's trademark or business name is just a civil matter and not illegal so I do not suggest you break the law.

    I'm not even suggesting that you do what I do but I am telling you that you can make more than cheap beer money if you expand your horizons a little bit and take advantage of things that may scare you a little bit but are generally just a minor issue but ony scares you because it comes on an attorney's letterhead.

    So if you are looking to expand on what you are doing and are not afraid to get a letter from someone who spent a bunch of money to go through law school, you can get an awful lot of targeted traffic to your site if you play the game the way I do when I operate in this manner.

    Be smart if you do and make sure that the advertisers you are using are OK with this, or better yet, create your own product and really bank.

    Traffic stats:

    [​IMG]
     
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  2. MisterF

    MisterF Jr. VIP Jr. VIP

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    Totally.
    It's about stepping outside of your comfort zone and also having the desire.

    New Oceans.JPG
     
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  3. Elliot305

    Elliot305 Jr. VIP Jr. VIP

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    Nice post BTB! In addition to using the names of brands, I've found some success with pluralizing domain names that one would see during TV commercials for local law firms, car dealers, medical offices etc... They forget to buy the plural variation and since they're on TV for only 20-30 sec, people do occasionally mishear or misread the site. Some sites won't work as the plural version wouldn't make sense. The below example is a plural based site which led to an injury pay-per-call offer. (Received 5-10 calls a day from it.

    [​IMG]
     
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    Last edited: Jul 10, 2017
  4. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I've been doing a fair amount of Pay Per Call from back when you posted some ideas and have not been disappointed at all... I had not even considered using plurals to generate traffic.

    Thanks for that.
     
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  5. davids355

    davids355 Jr. VIP Jr. VIP

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    Thats amazing. I see in April over 400k uniques! Thats pretty nice. I'm guessing there was a fair amount to be made with that traffic so I can see what you mean when you say the risk is worth the reward. Especially as its civil matter and not criminal - I guess even in the very very worst case scenario your not going to jail, you might end up in court and owing them your earnings from the venture.
     
  6. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    April was a pretty nice month with that site.

    Even if they sue the corp and win I would just bankrupt the corporation and they get nothing.
     
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  7. ZlatanTheGod

    ZlatanTheGod Jr. VIP Jr. VIP

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  8. sturose

    sturose Jr. VIP Jr. VIP

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    Nice one BTB, interesting stuff. I'll have to learn a bit more about these methods as I've decided to leave my morals at the door now.

    Obviously not going to break laws but I'll bend & twist the rules as much as necessary to earn some cash.
     
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  9. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    It's not so much as leaving my morals and marketing, Stu, it is more like seeing an opportunity to take advantage of two parties; the brand and my visitors.

    That traffic is nothing and causes them less than .0000001% harm and I actually give my visitors something of value so they are not getting ripped off.

    The lady down the street who goes to church twice a week would not do it, nor would the lady to whom I am married, but the average person who sees that the issues for the brand are less than negligible usually do not have an issue with it.

    My username here is based on a C&D I got from Tracker Boats back in the day as a sort of "Seriously, you are upset that my site ranks #2 for Basstrackerboats and I'm making a few bucks from it yet I laud and applaud your product line? You should be sending me Belvedere on a regular basis and flowers to my wife every Friday!".

    The brands get positive advertising for free and I get revenue from advertisers and my own products from those sites.

    I'm not going to give them free advertising unless I get something in return as my sites are businesses in a sense but I'm not asking the brand to pay but rather doing a workaround to generate revenue for my efforts.

    Yeah, it is a civil issue and I can get sued but the positive aspects are there as well for the brand and the visitor and, although I may be generous at times, I'm not altruistic when it comes to my internet properties that are designed to buy dog food from Chewy.com on a regular basis.
     
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  10. maildigger

    maildigger Power Member

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    So you use urls similar to brands and add affiliate deals to the website?
    Or how do you take advantage?

    I'm doing a similar thing but I'm just using generic urls.
     
  11. sturose

    sturose Jr. VIP Jr. VIP

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    Let me explain what I mean though.

    I had a fairly strict upbringing which taught me that any form of deceit even if it caused nobody any harm was immoral. Unfortunately for me those values have held me back from making a killing on certain opportunities that have come my way over the years.

    Piggybacking on another person/company's success is one of those instances where morally you shouldn't do it because you are in a sense deceiving the end user and I've always avoided it for fear of retribution.

    I'm now 46 years old and can see that my moral stance has got me nowhere that I had hoped to be in life so if I have to bend the rules a little to get that extra boost then so be it. I would still draw the line at being outright deceitful but I see no harm in what you are doing because nobody actually loses anything and no reputations are harmed.
     
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  12. ttmschine

    ttmschine Regular Member

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    Hi BTB I'm not understanding something if you wouldn't mind expanding a bit, but if you use the brand to drive visitors then how do you manage to promote a product or affiliate scheme without it meaning they lose a sale to their competitors?

    How is it positive for them is what I'm getting at - not having a go by the way.
     
  13. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I use URLs that can be mistaken for the actual company and monetize using a variety of methods depending on the company. Sometimes it is CPA, sometimes it is my own product, sometimes it is using their own affiliate system and sometimes it is to build an email list.

    I get you Stu, and understand that, and lean that way myself. The freedoms I feel from this type of thing are the actual freedoms you would feel in that nobody is harmed.

    I never send anyone to their competitors and often use my affiliate links for their company. Just because I know how to drive targeted traffic to their services/products and can put together a landing page that converts should not preclude me from making money on their brand for a little thing like a domain or subdomain name.
     
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  14. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    Talk about limited liability... Now I understand what "limited liability" meant in my textbooks :D
     
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  15. redarrow

    redarrow Elite Member

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    I just see see this as thinking out the box really .

    If you can find a domain that matches a already business ,and can earn from it ,then get rid of it , if you get asked to ditch it , don't see the problem , it there problam not getting hold of that domain with there owm marketing team , there fault .

    All i can say business is business there no friends in business

    tough luck ...

    How many times ive had goods break on me ,or services that dont delver and i dont use any warranty to get back my cash ,and how many do that millions ..

    I see it as payback
     
  16. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So just to clarify, you're talking about PPC advertising on a brand's name? Or are you talking about building a site with PMD and fake logos on a brand? Or both...?

    -ThopHayt
     
  17. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Both... the sites I put up look very real to the visitor so the trust factor is there and if you were looking at it to approve an Ad you would be fine with it 95% of the time.
     
  18. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Ever mix this with banner ads? Seems like a natural fit.

    -ThopHayt
     
  19. aShikha619

    aShikha619 BANNED BANNED

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    What all methods you use to drive traffic to such urls?
     
  20. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    That is a really good idea and I''m a clown for not thinking of that. You can really do some things with banner ads.

    Pay per click ads and social media.
     
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