someone can share the most advanced strategies to apply in Google Ads in this year 2023.
like smart campaigns, ROAS, maximize conversations. stuff like that.
Using Google Ads effective is different for every business.
If you are a black hat advertiser who is trying to promote CPA offers, then you have to learn cloaking.
But if you are running a legit business, there are hundreds of things to try. For example;
Performance Max - if you don't have much time to focus on ads things.
Remarketing Display or Video campaigns - if you want to increase retention and want people to complete their latest actions like "people who added the product to their cart and not bought yet".
Search Ads - primary and must!
Discovery - You think you can sell a product that is described well with images + long descriptions. You must try that!
After then picking the right channel, you have to focus on data analytics. Some cases:
Feed your google ads account with offline conversions! and of course "play with it." For example, teach real bidding strategy that you need to Google Ads in the learning phase.
It's a long and much more serious job if you want to optimize your campaigns better. This is why big brands have PPC Manager positions.
You can also go through Google Ads certification https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications
