The keys to good content

• Relationships > links. Everyone wants links. Not many people will put in the time to create relationships that, later, lead to links.
• Create a big movement, not small collaborations. When you’re creating a content movement, involve 10+ people and use your relationships to gain traction.
• Spend more time on your headlines. If you want people to read the brilliant copy you just wrote, you need them to click first. So, spend more time writing killer headlines.
• Get feedback as you develop a product. Listen to what people are saying. If you develop your product in a vacuum, there’s a good chance it won’t succeed.
• Shake things up. Everyone wants a breakthrough piece of content, but that won’t happen if you don’t experiment. Try something new and see how it goes. Brendan’s (or, Corbett’s) example: “If you’re always positive, try a rant. If you’re always negative, share a longform message of hope.”

TheVigilante said:

A lot of the so-called “content keys” you read about aren’t always as golden as they seem.

But some people truly do know what they’re doing, and Corbett Barr is one of them

Brendan Hufford recently had a chat with him, and listed out five important things to keep in mind when creating content:

• Relationships > links. Everyone wants links. Not many people will put in the time to create relationships that, later, lead to links.
• Create a big movement, not small collaborations. When you’re creating a content movement, involve 10+ people and use your relationships to gain traction.
• Spend more time on your headlines. If you want people to read the brilliant copy you just wrote, you need them to click first. So, spend more time writing killer headlines.
• Get feedback as you develop a product. Listen to what people are saying. If you develop your product in a vacuum, there’s a good chance it won’t succeed.
• Shake things up. Everyone wants a breakthrough piece of content, but that won’t happen if you don’t experiment. Try something new and see how it goes. Brendan’s (or, Corbett’s) example: “If you’re always positive, try a rant. If you’re always negative, share a longform message of hope.”

You can read the full thread, and find a link to the entire conversationhttp://cm.wtaff.co/t/j-l-flrthdt-tletdntd-b/https://twitter.com/BrendanHufford/status/1370387863037214725. It’s a good one.

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