2016 leaves behind a year of humongous trails of advancements in the field of SEO, creating a big void of expectation in this burgeoning industry. So a quick run through on what can we expect from the year 2017. AMP is ON Accelerated mobile pages is going to be crucial in the year 2017.This is the high time you get your websites responsive on all the smart phones ,in a simple term mobile friendly. Google has bigger plans for AMP so brace your sites for that. Schema –Get it right Schema, the search engine language has always stayed as paramount for the ranking mission and it will continue to do so. Being the third factor for the page ranking algorithm you don’t have choice but come up with a schema markup. The quick answers grew over 22% from December 2014 to 2016 and how do you get quicker answers? With proper schema. Voice search-Make sure you are heard. The rise in the voice search shows positive and keeps moving up on the ladder. Thanks to Siri, Cortana users now are just not interested to type. All that you need is traffic to your website so let’s talk the customer language by incorporating a voice search to the website. Hasten up your websites It is not new to you. Nothing leaves a customer maddened than a slow and stupid website. They are not going to wait for you to show up, more likely they would be interested in clicking the right corner red button. AMP and the speed both goes hand in hand .It is reported by Google ,AMP’s can improve loading speeds by 15 to 85%.So ,Buckle up. High quality content May be you are tired of hearing this again. But, as long as Google shows its interest towards it the“love- hate” relationship with the content and SEO will linger on. Quality content has its own advantages such as more trust, more attention and the less bounce rate. Micro format Microformat allows you to create a meta content through which the search engine machine can read and understand your website better than before. Microformats are a set of simple, open data formats built upon existing and widely adopted standards, said the official definition. It adapts itself to the current behaviors and usage patterns. Various search engine forums have accepted and proved that microformat helps in overall SEO by boosting up the organic search. Link building Augmenting your website with link building is more than necessary for your website for fetching the positions in SERP. One way to go about is generating quality backlinks with right key words leaving the quantity aside. Not ,just 2017 thankfully link building will continue to stay for few more years. Https is must A couple of years earlier Google came up with announcement that giving a secured connection will have a minor ranking boost. Authorization and secured transactions, in short an extra layer security is provided to your websites by getting the tag of HTTPS. It is better to have your website secured giving a layer of trust to both Google and users. Loooong tail keywords Machine learning and artificial intelligence are the two areas where Google loves to spend and will continue to spend. The more AI( Artificial Intelligence) is in Google search algorithm ,the more is the role for long tail key words. Like ” what is the type of marketing when you get lot of positive reviews” .Google once said 15% of the queries are new to search everyday .This demands for AI and also the focus on long tail keywords. Going Social There is a reason to say so. Microsoft bought linked in which holds slide share. Rumors say that Twitter will be the next acquisition by Google. So, hanging out in social media actually enhances your rankings in the search engine list. Trends analyzed and voted by IM peers.