The EX5 method to writing high-quality content

EX5 isn’t the real name. (But it would be cool if it was.)

It’s actually called the Animalz Method, becausehttps://www.animalz.co/blog/quality-content/ to create top-notch content.

The process is made of five steps, all of which just happen to start with the letter E, hence EX5.

Here you go:

1) Examine your reader: Go beyond marketing personas. Know them like you know your friends. And for this scope, the best way is to meet them in real life.

These are some of the questions you want to ask them:

• What’s a typical day look like for you?
• What do you wish was different about your role?
• What LinkedIn groups, subreddits, Facebook groups are you a part of?
• What was the last thing you googled for work?

2) Explain your topic simply: You probably heard this maaaaany times, but it helps to write like you’re explaining your topic to a five year old. Note: This doesn’t mean you should assume your reader is stupid. Rather, it’s a function to force you to write simply.

3) Engage your reader: Your headline, the body, the formatting, the layout. Everything must be done keeping the reader in mind. You want to grab their attention and keep it through the whole piece.

Here are some suggestions:

• Find a surprising angle.
• Write headers that make the article easy to scan.
• Write a conclusion that offers something extra.
• Break up the text with images, lists, and charts.

4) Engineer a logical structure: Lead your reader from the beginning to the end, increasingly convincing them of your thesis. Don’t overlap your ideas and don’t leave out anything essential.

5) Earn your reader’s trust: Backup your statements with trustworthy content. Here are three ways to make your ideas trustable:

• Explain the science or mechanism behind your topic.
• Use math to build credibility.
• Stretch your reader’s imagination with new examples of something familiar.

simple one but look organized.

Looks Good

Cool