You’ve got impressions climbing every week, but clicks aren’t following. The result? A jagged little graph that opens up like a jaw, sharp teeth and all.
This isn’t a reporting glitch. It’s the effect of Google’s AI Overviews.
Your content can now show up in the regular search results and inside the AI-generated answer box. Both count as impressions, but the user usually gets what they need without clicking through.
So on paper, visibility improves. In practice, traffic drops. And suddenly, the usual SEO signals start to mean something very different.
Seeing exactly the same. But becoming aware of reasons behind doesn't help me sweat less.
Moreover, intuition yells that we need something beyond just snippet optimization. Any ideas on possible solutions for throwing content into the readers' faces?
I've considered affordable paid options — pay-per-impressions in social media and promoting informational content in Google Display Network, as well as some more interesting yet less scalable approaches.
Any thoughts?
This isn’t a reporting glitch. It’s the effect of Google’s AI Overviews.
Your content can now show up in the regular search results and inside the AI-generated answer box. Both count as impressions, but the user usually gets what they need without clicking through.
So on paper, visibility improves. In practice, traffic drops. And suddenly, the usual SEO signals start to mean something very different.
Seeing exactly the same. But becoming aware of reasons behind doesn't help me sweat less.
Moreover, intuition yells that we need something beyond just snippet optimization. Any ideas on possible solutions for throwing content into the readers' faces?
I've considered affordable paid options — pay-per-impressions in social media and promoting informational content in Google Display Network, as well as some more interesting yet less scalable approaches.
Any thoughts?
