The BlackHat World ® Marketplace Rules

The Miscellaneous section hosts all of the Digital Marketing services that do not have a designated Marketplace subforum.

Good to have in the sales copy
You will find some of the most common sections for a few of the top services in Miscellaneous. Even if your service does not fall under those listed below, you can still use them as inspiration to include similar sections in your sales copy.

• Spoiler: Review Services

  • Service Overview
    • Clearly state which platforms the service covers
      • e.g., Trustpilot, Google, Yelp, TripAdvisor, App Store, G2, etc.
    • Specify the type of service
      • e.g., posting reviews, reputation management, review removal, boosting visibility, or review strategy.
    • Mention if reviews are organic/user-generated, requested from real customers, or custom-written.
    • Disclose whether you provide review accounts or have access to a reviewer pool.
  • Transparency & compliance
    • Include a clear disclaimer about platform terms
      • e.g., “All services must comply with the target platform’s guidelines.”
    • State whether the service focuses on legitimate review generation
      • e.g., incentivized reviews, outreach, or content creation for buyer-uploaded reviews.
    • Clarify any ethical limitations
      • e.g., “no defamatory or misleading content”
  • Method & delivery
    • Describe how reviews are created or managed
      • e.g., manual submission, outreach-based, etc.
    • Mention review volume and speed
      • e.g., 10 reviews over 7 days, drip-fed.
    • Indicate whether you provide custom content
      • If yes, you must include the pricing if it comes at an extra cost for the buyer.
    • Specify geolocation targeting
      • e.g., global, US-only, EU, local areas, etc.
    • If offering review removal or reputation repair, outline the method overview
      • e.g., reporting, negotiation, or content pushdown.
  • Quality & authenticity
    • Clarify tone and realism - do you write reviews that sound natural and context-specific?
    • Mention if reviews are verified or unverified on the platform.
    • State if you ensure unique IPs, accounts, and devices to minimize risk.
  • Reporting & proof
    • Explain what evidence of completion is provided
      • e.g., screenshots, links, or live proof.
    • Include report format (if any)
      • e.g., Google Sheet, PDF summary, etc.
  • Pricing & packages
    • Show pricing tiers — per review, per batch, or monthly retainer.
    • Include custom order options
      • e.g., for bulk orders
    • Mention the replacement policy for removed reviews.
    • Clarify minimum order size and expected delivery timeline.
  • Support & communication
    • Include support channels and availability (email, ticket, Telegram, etc.).
    • Mention response times and after-sales follow-up (e.g., replacement handling).
    • Clarify whether you provide consultation or strategy advice post-order.
  • Additional sections
    • Include a FAQ section that covers the most common questions.
    • Offer review copies
      • Include any requirements you wish
        • e.g., "10 x Review Copies for Jr VIPs with over 500 posts"
    • Offer discounts
      • e.g., for bulk orders
• Spoiler: Virtual Credit Card (VCC)

  • Service Overview
    • Clearly specify type of VCC offered
      • e.g., reloadable, one-time use, prepaid, business-use, or subscription-ready.
    • Mention the card network
      • e.g., Visa, Mastercard, Amex, or others.
    • Include currency type
      • e.g., USD, EUR, GBP, etc.
    • Clarify whether it’s region-specific or internationally usable.
    • Define the intended purpose
      • e.g., ad accounts, verification, online purchases, trials, or general spending.
  • Source
    • Disclose issuing bank or provider (if legally permissible).
    • Include KYC/verification requirements if applicable.
    • State whether resale or redistribution is allowed.
  • Compatibility & usage
    • List platforms supported
      • e.g., Google Ads, Facebook, TikTok, PayPal, AWS, etc.
    • Mention any platform restrictions
      • e.g., “not suitable for Apple Pay” or “not usable for generic payments”
    • Clarify where cards can be used and where they tend to fail.
    • State if cards support recurring payments, subscriptions, or trial verifications.
  • Funding & balance
    • Explain how the card is funded
      • e.g., preloaded, reloadable, or buyer-funded.
    • Mention minimum and maximum load limits.
    • Specify accepted funding methods
      • e.g., crypto, PayPal, bank transfer, etc.
    • Indicate currency conversion or fees (if any)
    • Clarify whether there are monthly or inactivity fees.
  • Delivery & access
    • State delivery time
      • e.g., instant, within hours, or manual processing.
    • Clarify format
      • e.g., digital card (number, expiry, CVV), with or without virtual dashboard.
    • Include dashboard access details, if buyers get a control panel or app.
    • Mention whether physical delivery or plastic version is available.
  • Pricing
    • Provide transparent pricing
      • e.g., card cost, load fees, renewal fees, and top-up charges.
    • Clarify validity duration
      • e.g., 1 month, 6 months, or open-ended.
    • Mention replacement policy
      • e.g., for declined or expired cards
    • Include bulk pricing or reseller options (if applicable)
  • Risk & disclaimer
    • Clearly include a compliance disclaimer:
      • e.g., “Service is intended for legitimate business and personal use only. Not to be used for fraud, spam, or illegal transactions.”
    • State that buyers are responsible for ensuring their usage complies with the laws of their country.
    • Clarify that no guarantees are made for unsupported or high-risk platforms.
  • Support & maintenance
    • Include support availability
      • e.g., timezone, hours, and response method (email/tickets, live chat, etc)
    • Mention replacement handling for declined or non-working cards.
    • Clarify update or top-up process
      • e.g., manual vs. automated
    • Indicate if you offer account dashboard tutorials or user guides.
  • Additional sections
    • Add sample dashboard screenshot (blurred sensitive data).
    • Include FAQ - on top-ups, expiry, platform acceptance, and refund rules.
    • Offer comparison chart - between card tiers (Basic, Business, Premium).
    • Mention supported payment gateways or integrations (if applicable).
• Spoiler: Virtual Assistant (VA)

  • Overview & expertise
    • Clear summary of what type of assistance you offer
      • e.g., administrative, social media, customer service, research, data entry, scheduling, etc.
    • Years of experience or professional background in the relevant areas.
    • Whether you specialize in certain industries
      • e.g., eCommerce, real estate, SaaS, agencies, etc.
  • Skills & tools
    • List of tools/platforms you’re proficient in
      • e.g., Google Workspace, Notion, Asana, Excel, Canva, WordPress, Shopify, etc.
    • Mention specific skills like CRM management, lead generation, or inbox handling.
    • If AI tools (ChatGPT, Midjourney, etc.) are used, specify how they’re integrated
      • e.g., for content drafting, automation, etc.
  • Availability & communication
    • Working hours and timezone for coordination.
    • Communication channels
      • e.g., Slack, Teams, email, etc.
    • Expected response time or availability window.
  • Deliverables & workflow
    • How tasks are assigned and tracked
      • e.g., task boards, spreadsheets, shared drives
    • Example of a typical workflow or onboarding process.
    • Whether you offer ongoing packages (weekly/monthly retainers) or per-task rates.
  • Confidentiality & professionalism
    • Clarify NDAs, data security, and privacy measures if handling sensitive info.
    • Any certifications or verifiable credentials
      • e.g., virtual assistant training programs
  • Pricing & terms
    • Pricing model (hourly, per task, per project, retainer).
    • Minimum hours or project size (if any).
    • Revision policy if work doesn’t meet expectations.
  • Case Studies (if applicable)
    • Screenshots or anonymized examples of past successful tasks/projects.
    • Verified feedback or client testimonials (they must be BHW verifiable via public posts as mentioned in the "General Marketplace rules - Mandatory requirements" → "Reviews and testimonials" section.
  • Additional sections
    • Include an FAQ containing common questions.
• Spoiler: SMS Verifications / Virtual Numbers

  • Service type & coverage
    • Specify the type of service offered
      • e.g., temporary numbers, long-term numbers, bulk SMS, verification services, SMS API, etc.
    • List supported countries and networks.
    • Mention if numbers are real SIM-based or virtual/cloud-based.
  • Use cases & restrictions
    • Clearly state what your service can be used for
      • e.g., account verifications, business messaging, 2FA testing.
    • Explicitly note any prohibited use cases to avoid misunderstanding
      • e.g., spam, phishing, illegal content, etc.
  • Number details
    • Whether numbers are shared, semi-dedicated, or fully dedicated.
    • How long does a number remain active, or how long are received SMS stored?
  • Delivery & performance info
    • Average delivery time for receiving or sending messages.
    • Uptime or reliability guarantee (if applicable).
    • Supported channels: SMS only, or SMS + voice + MMS?
  • Platform & access
    • Interface type
      • e.g., web panel, API access, dashboard, or third-party integration.
    • Example screenshots of the dashboard or API documentation link (optional but useful).
  • Pricing & terms
    • Pricing per message, per number, or subscription tier — be transparent about renewals or top-up models.
    • State any limits
      • e.g., daily caps, SMS length limits.
    • Refund, replacement, or credit policy for undelivered messages or invalid numbers.
  • Support & reliability
    • Available support channels and response times.
    • Please specify your timezone or working hours for assistance.
  • Additional sections
    • Include an FAQ section with common questions
    • Include a free trial option for our community members to test your service

Review related service rules

The following rules apply to all business review services (e.g., Google My Business, Trustpilot, Facebook, etc.), including ORM services.

• Due to changes in the recent UK law, Marketplace listings, ads, and promotions for fake or undisclosed incentivised reviews (e.g., Trustpilot, Amazon, Google) are no longer allowed. Legitimate reputation management, genuine customer review outreach, and compliant review tools remain permitted.
• These changes do NOT mean that all review‑related activity is banned.
• The following remain acceptable, provided they are clearly and honestly represented:
  • Online Reputation Management (ORM)
  • Outreach to real, existing customers for genuine feedback
  • Review management tools or software
  • Reputation strategy services
  • Processes inline with review service terms.
  • Customer follow‑up systems encouraging honest reviews
• The key test is simple:
  • If a review is genuine and not misleading, it may be allowed.
  • If it is fake or disguises incentivisation, it is not.
• The full announcement and greater details can be found here.

Virtual credit cards (VCC) / Virtual bank accounts (VBA)

• VCCs and VBAs must not use personal details or the stolen identity of any real individual. Any form of identity theft, whether direct or indirect, will lead to immediate rejection of your service and possible sanctions. All card or account data used must be fully legitimate and legally obtained.
• All VCCs and VBAs must be preloaded with the amount advertised in your top-level package. For example, if your highest package offers a $50 VCC, the card provided for review must be loaded with that full amount. Under no circumstances should the card have a partial balance or limited access.
• Review procedure
  • As part of the verification process, we will test the VCC by making a real purchase or transaction on one of the websites you advertise as compatible. This ensures that your service functions as described and that the card is accepted where you claim it is.
  • Cards or accounts that fail verification, are non-functional, or show inconsistencies between the advertised and actual functionality may result in disapproval of your thread or further review of your service.
• Important
  • The funds used during the review will not be refunded or returned, nor can you reclaim them after the review in any form.
  • Please ensure that the amount in your top-level package is an amount you are comfortable with being used during the testing process.

Virtual assistants rules

• Virtual assistants will be required to demonstrate the advertised competency.
• VAs cannot be forced to be VAs. In other words, any human rights violations will not be tolerated.

SMS / virtual number rules

• Legally obtained
  • All numbers must be legally obtained and not associated with accounts that have been stolen, hacked, or used without authorization.
• State exclusivity
  • You must clearly state whether your numbers are shared, semi-dedicated, or fully dedicated. Misrepresenting the level of exclusivity or reuse of numbers is considered misleading and will lead to thread rejection.
• Reliability and speed
  • Service reliability and delivery speed must match your advertised standards. Buyers should not experience unreasonable delays or non-functional delivery systems.
• Prohibited use
  • Numbers that are pre-linked to existing accounts, used for spam, or tied to illegal registrations are strictly forbidden

Email lists rules

• Origin
  • All email lists must have a verified origin. They cannot be obtained through hacking or any illegal means.
• Claims
  • Any claims, such as a low bounce rate, must be verified.

BHW Profile - Sales thread fields ("About" section) rules

• Clarification
  
  • The section we're referring to is accessible in the "Account details" section of a seller's profile and visible under the "About" tab on their profile.
• Rules
  • Sellers are permitted to sell their "About" slots (either as a group or individually).
  • All related sales threads must be submitted in the "Misc" subforum.
  • All Marketplace rules and content standards apply to these types of sales threads without any exceptions.
  • The offer must have its own dedicated sales thread and may not be included in any of your other sales threads.
  • Pricing must be explicit and reasonable (remember that the links are only shown on the About section and nowhere else). Staff will be the arbiter of this.