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The Best "Free SEO Tools"

Discussion in 'Black Hat SEO Tools' started by xtremsports, May 19, 2015.

  1. xtremsports

    xtremsports Newbie

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    Hi, being the new kid on the block I wanted to introduce myself on a good note.
    Like everything, information "Is King". Those that have it, are looked upon as teachers, advisers, or mentors. Those that seek it, are students or wise men/women of tomorrow.
    I'm still a student, looking for wisdom.
    One valuable lesson I learned is never pay for information when starting out in an endeavor. Your payment will "Always" be far more than the information is ever going to be worth. And you will certainly cheat yourself out of a vital learning experience that is essential to your growth. When I read or see advertisements selling information for SEO material that is virtually free on the internet it burns me up.
    So here is perhaps one of the best SEO Tools you might ever find for free on the internet.
    The amount of information you'll get for free on this site will blow your socks off.
    Being the New Kid on the block, I challenge anyone that doesn't think this site can help you in some form. After all, that's what new kids on the block have to do, right? Prove themselves.

    Note: Sorry people. The website link isn't allowed because I'm new and not proven yet on BHW. If you want the link, PM me and I'll be happy to send it.
    This site was discovered by myself. Truth is, I am not affiliated with the site or any member of the site in anyway.
     
    • Thanks Thanks x 2
  2. InnovativeSEO

    InnovativeSEO Senior Member

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    Well said my friend and welcome to BHW. You are right, there is a wealth of information here, just be careful wading through it all. I'll take you up on the offer. Appreciate it
     
    • Thanks Thanks x 2
  3. xtremsports

    xtremsports Newbie

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    InnovativeSEO, thank you for the kind words and the Friend request. That was very neighborly of you and much appreciated.
    And this is a bit embarrassing! I'm restricted on BHW from PM'ing anyone until I've reached a 15 Post minimum requirement.
    Since you were kind enough to request a friendship, I'm hoping I'll be able to reply to your PM with the link.
    I'm finding being a Newbie, takes all the wind out of your sails doesn't it....geeze! I'll just continue to huff and puff as hard as I can until the sails fill.
     
  4. bhatjs

    bhatjs Newbie

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    We all begin as "Newbies"...

    Here are some free tools that can help you with link building and social bookmarking:

    Oops... Oh, well.
     
  5. nickvk

    nickvk BANNED BANNED

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    what you are trying to do ?, just be straightforward !!
     
  6. Visit

    Visit Senior Member

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    Where that Show The Broen is Located
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    Goodluck, when in doubt for IM, eat cereal
     
  7. jungy

    jungy Newbie

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    I was just reading through this post, I know it was a while ago, but what was the site lol?
    Surely you have reached your 15 posts by now?
     
  8. thepenguinisalie

    thepenguinisalie Newbie

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    Edit:

    Ok I'll level, I basically just saw the topic name "The Best Free SEO Tools" and assumed someone was wanting a list of them, not trying to supply their own tool(s) to the community.

    I'm gonna' leave this post here as I think it could still help a lot of people...



    Rank Tracking Tools


    This is a really difficult one, honestly if you're using ranking data properly for bulk content gap analysis (building out and refining a site's content / pages) I wouldn't recommend any free rank tracking software.

    Link Assistant's Rank Tracker is one I had to abandon lately due to very weird results, as I said in a previous post I suspect Google is clamping down on desktop-based rank tracking tools (probably by nuking the private proxy providers they promote like Squid Proxies). If you're regularly checking keyword rankings in excess of 1,000 keywords, don't bother with desktop tools any more as the volume of private proxies you will need to make them 'work' properly are increasing on a sharp upward gradient.

    These are the free rank tracking softwares which people often talk about:

    1) Link Assistant Rank Tracker: Free Edition - severely limited in terms of what you can / can't track, without a pro license you can't copy the data and paste it into Excel for analysis. Without an Enterprise-level license you can't export the data to a CSV file. For these reasons, the free offering of this tool isn't worth spit! For reasons I have already mentioned, even the Enterprise-level edition of the tool (quite expensive) isn't worth your time either

    2) Rankerizer - Pure garbage. The results are inaccurate and the programmed proxy-rotation functionality doesn't work properly, meaning your home / work IP address will be susceptible to temporary Google bans. Once that happens, you won't be harvesting any more ranking data - at least, not on a regular basis. To be fair when it was first released it might have been alright, but now... don't use it!

    There are some web-based rank tracking packages which offer small, free accounts with limited keyword tracking:

    1.) serps.com/tools/rank-checker - you can only check one keyword at a time, but with a high degree of accuracy. No bulk keyword support unless you pay

    2.) rankscanner.com - this has a free edition, you can track 30 keywords. Across how many sites? I don't know - but don't be amazed if it's just one, your clients'

    3.) proranktracker.com - this has a free edition, you can track 20 keywords across two websites

    4.) serptoday.com/upgrade - 10 keywords only for 'free' edition users

    5.) serplab.co.uk - process 5 keywords at a time, on-demand. Don't use an ad-blocker or they won't run your queries...

    6.) Google WebMaster Tools / Search Console - You can get fairly detailed average-rank data in here, and it's free! You can export up to 1,000 keyword average-ranks for up to the past 90 days. If you purchase Analytics Edge (a 3rd party Excel add-in), you can actually bypass the 1k export limit. You're still tied down to the past 90 days worth of data, so make sure you download all the data and keep it offline in spreadsheets. Run a formula to round rankings to their nearest 'whole' integers, as clients don't understand what 'average' rankings are. Set the start date and end date in search console to a 1-day period, export the data - move on to the next day! You'll have to do this 90 times if you're performing your very first data download (urgh) after that it becomes a much more manageable task. For a free rank-tracking method, I'd recommend search console backed by (if possible) Analytics Edge. I know that's kind of a cheat-answer as A.E. is not free - sorry about that! It's an efficient way to get Google-certified ranking data though, at minimal cost

    7.) Doing it Manually - On chrome on a Google results page, click the settings cog. Click search settings. Click "Never show instant results". Drag the results slider up to 100 results. Scroll down and click save! Next, go to chrome's extension-store and find the extension "SERP Trends". Install that to get 'numbered' search results. Ensure the extension is permitted to function in "incognito" mode. Open a new in-private / incognito window, search Google to your hearts content. Copy down the ranking positions for your searches, paste the data and SERP URLs into Excel. Tried and tested method... Takes long, pretty darn' accurate



    Keyword Researching Tools

    1.) Google's Keyword Planner - but make sure you have access to a Google account which spends a bit monthly on PPC activity. This will ensure you get average search volumes rather than ranged average search volumes from the tool (very important distinction as ranged averages are wildly inaccurate and non-actionable)

    2.) UberSuggest - this tool leverages Google auto-complete data to come up with fancy new ideas for you. Very handy, especially if you then run them through the keyword planner and get search volumes back out. Data can be noisy, watch out for keywords containing geo-locations your client doesn't operate in or competing brand-names. Filter em' out!

    3.) Keyword Concatenation in Excel - Majorly overlooked one this. "car insurance in london" could have different search volume(s) when compared with "london car insurance". Use Excel formulas to pimp out all your major variations, upload them to Google's keyword planner and see what works for you (or your client). Note that quite often now, Google is combining search volumes. For example you'll put "london car insurance" into the Google keyword planner and it will return the search volume(s) for "car insurance london", not the variation you requested. This doesn't always happen but it does happen increasingly - so keep an eye out! Look up the "concatenate" formula on Mr Excel's fantastic forums

    4.) Online Language Corpus Sites - Here's a pro tip for you, use an online, searchable language corpus. You might not know what the f**k that is so I'll lay it down simple for you:

    "In linguistics, a corpus (plural corpora) or text corpus is a large and structured set of texts (nowadays usually electronically stored and processed). They are used to do statistical analysis and hypothesis testing, checking occurrences or validatinglinguistic rules within a specific language territory"

    Simply put, academics keep records of vast sets of texts in online linguistic research databases. These are collections of texts, anything they can find to statistically analyse the FACTUAL WAY that people DO use language right now. Even if your search volumes and search data are cut off and Google takes that away completely, we could move over to a corpus-supported keyword-research system instead.

    Let's explore this mad-ass idea. Say you were looking for "insurance" related keywords used in English-speaking American territories:

    • corpus.byu.edu

    [​IMG]

    [​IMG]

    [​IMG]

    Check it out, we have some stats and we have some keyword variations. Directly from human language, data that has been kept by fastidious academics for years and years. In many situations, corpus data may be superior to Google search data and the supplied keywords are likely to be ones that people have used, on and offline.

    Can't get better than that, can ya!? Do you feel like a professor now? I do. And it feels great

    5.) Keyword Tool IO - This one has some awesome results when you search for new keywords. You can only get the keywords themselves (via copy / paste) for free, you can't get the search volumes unless you cough up at least $88 per month. Up to you, but running the equivalent PPC campaigns to get the same data in your own keyword planner would no doubt be infinitely more costly

    6.) WordStream - yes, it has a free facility. Again you have to pay to get the associated keyword's data (search volumes), but the keywords themselves are free. You can get the top 100 related keywords to any individual keyword which you type in free of charge

    7.) Second shout out of the post for GWMT / Search Console - You can export your clients' top 1,000 search queries over the past 90 days, there's some useful search data for you. You have to stick to the last 90 days, but you can break open the top 1,000 results limiter by purchasing Analytics Edge (an Excel add-in) which is pretty darn cool. It's not free, it's actually fairly f**king expensive so make sure you actually need it first... You can also export some old "keyword" data from Google Analytics (separate from search-console connected "search query" data) if your client was operating online extensively before Google's Not Provided update. This keyword data can be useful too, but if the client changed their UA code recently, it's likely they cut off their own past data (lots of clients do this... *sigh!*)


    Backlink Analysis

    1.) A free account on Moz - will get you a few links from Open Site Explorer

    2.) WebMeUp - supports free accounts with capped backlink exports

    3.) SEOProfiler - supports free accounts with capped backlink exports

    4.) Backlinkwatch.com - is free but the data it spits out is fairly inaccurate and outdated

    5.) Link Assistant's SEOSpyGlass - may have a free version, but remember you can't export or copy / paste the data from non-paid Link Assistant tools so this is borderline useless to you

    6.) Aggregate and de-dupe link data from the above backlink sources in Excel. Use ScrapeBox's free link checker to see which links are still live. Just Google "scrapebox free link checker" to find it. Export the found links, VLookup them against your own data. Anything that comes back "#N/A" in excel was not 'found', and is therefore either a dead link or a link which Google probably wouldn't crawl / would have trouble crawling. Don't report on dead links, for Christ's sake. Client's hate lazy, sh*tty, inaccurate data. Do it properly! Especially when you're working with 'free' backlink data (which no company has a vested interest in supplying accurately) - you must check and verify the link data


    On-Site SEO

    1.) Bing SEO Toolkit - also known as Microsoft SEO Toolkit or IIS Toolkit: Like a free, slower version of Screaming Frog with slightly outdated insights (tells you page titles are too long when they're not etc). The basic, crawled data is good. The insights are bad. Get the data, then work the insights yourself

    2.) Xenu Link Sleuth
    - Similar to Bing SEO toolkit but even older. Still great for some specific internal linking checks and tasks, give it a try. Compare it with Bing SEO toolkit, see which one you think is more accurate - which one is faster etc.



    Data Visualisation

    NodeXL - An Excel template which allows you to put in a table of two points (link source, link destination) and other metrics (Page Authority? Citation Flow?) - it then draws a network diagram. Produced for IT companies to map internal networks... what would happen if you put in a backlink profile? Or an internal link profile for your client's site? I'll tell you what would happen, a f**king cool looking diagram that will impress the s**t out of them. Moderate learning curve, give it a whirl. I've made some pretty awesome stuff with it before, especially when I used to work a STEAK Digital (a UK marketing agency):

    [​IMG]

    [​IMG]

    Pretty boss right?

    Anyway that's it from me for now... Hoping this post is as helpful to others as my last one proved to be!

    Similar theme, this post was focusing on free tools only though. I enjoyed the challenge.
     
    Last edited: Sep 29, 2016
  9. makejapan1

    makejapan1 Registered Member

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    Nice share, will save me some money
     
  10. Calin Colas

    Calin Colas Newbie

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    Hi,
    For doing a complete seo analysis of any website you can try site like zigstat.com