1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The Best Ad Placement for a Web Site

Discussion in 'BlackHat Lounge' started by BassTrackerBoats, Mar 18, 2015.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,976
    Likes Received:
    29,325
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Many of you have thoughts and ideas and have experimented to see what works for you for your sites; this is primarily what I do for mine. There may be some small tweaks on each of my sites but, in general, I operate under this particular model.

    Ad Placement on your website can make your work worthwhile or could have you pulling out your hair because you did not generate any revenue for all your efforts. Although there is no perfect ad placement, I'll share what I believe is the proper ad placement for a web site.

    Although many people espouse that all the ads should be above the fold, and it should be for SOME sites, I don't subscribe to that way of thought and some of my ads don't show immediately when you load a site. It makes the site look less spammy and also gives me a chance to presell the visitor which I believe is important for a solid click through ratio (CTR) as well as conversions on the other end.

    My sites also have some decent content on them usually so if a person goes there because they are truly interested in the subject matter, they have a propensity to read down and will see all my ads. That is not a guarantee but it does happen more often than not.

    Below is an image that shares how I usually set up the ads on a wordpress site and the image also has some other information that may be helpful but pay attention to the ad placement and you will see how I operate most of the time with my sites. Also, it does not matter is I am using a CPA offer, CJ.com, Adsense, selling something or using a PPC revenue model, this is pretty much what I do on my sites with little variation.

    [​IMG]


    The site is a fictitious one of course but the concept works and works well for all different verticals in the internet marketing industry.

    As with any monetization for a site, I do test and you should do the same. I like to test using a variety of offers as well as move my ads around too and it can take me several months before I settle on using one or two methods to monetize my sites but I almost always end up using this particular set up for ad placement.
     
    • Thanks Thanks x 8
  2. acapitalTee

    acapitalTee Power Member

    Joined:
    Dec 20, 2012
    Messages:
    584
    Likes Received:
    235
    Another valuable share BTB! I knew if I searched your posts I would find a suggestion for the best ad placement and here we have a whole thread. Thanks for posting this, definitely helped me a lot!
     
  3. thesmashge

    thesmashge Power Member

    Joined:
    Jan 14, 2009
    Messages:
    520
    Likes Received:
    519
    My 2 Cents based on my Experience...If your site is Mobile Responsive and Most of your Visitors are mobile users the Ads on your Sidebar Widgets will be shown only on the Footer after all the posts.So the Better alternative is Ads on the Header or the ones Embedded with the Content.
    I have one question for BassTrackerBoats....What plugin you will recommend to have Ad placed like in your screenshot?If it is a Free plugin it would be great!
     
    • Thanks Thanks x 1
  4. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,976
    Likes Received:
    29,325
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Good points, that is exactly why I always have an ad in the content right away. Most of my sites are not heavy mobile as they are geared towards the person sitting at a desk but you still need to use the advice thesmashge is sharing.

    I'm not one to use plugins unless it is necessary so for my ad placements I don't. It is easy enough to place those so there is no real need from my point of view.
     
  5. HoneyHelper

    HoneyHelper Supreme Member

    Joined:
    Jun 29, 2015
    Messages:
    1,474
    Likes Received:
    388
    Those are some nice places to place ads!
    thanks for sharing mate !