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The Beginning: A Noobs First Niche Site - Journey and Case Study

Discussion in 'My Journey Discussions' started by thaqu, Nov 29, 2014.

  1. thaqu

    thaqu Newbie

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    Hey there blackhatters.

    Welcome to my first journy / case study. Before we start it should be made clear that I have no prior experience in IM or SEO. I have been reading about SEO for a little over a year but havn?t really done anything about it. Now I finally decided to pull the trigger and see if I can actually rank a small niche website and earn a few bucks. I know there are hundreds of ways to gain traffic to a niche website but since this is my first project I want to keep everything simple and clear. Most of you veterans won?t find anything new or useful in here but feel free to share tips and tricks.

    From my life in the offline world, I?ve learned that the key to a succesful project is to have clear goals. The goals for this journey / case study is as follows:

    1) Get a new micro niche site to the front page of Google for the main keyword

    2) Have the site earn $1 a day corresponding to $30/month

    3) Develop a procedure that can repeated in order to rank similar micro niche sites for low competition keywords.

    4) Produce a case study useful for other newcomers

    5) Learn a lot!


    The focus will be on learning and trying out some basic SEO aswell as getting comfortable with the basics of wordpress. However, any real bussiness has to make money to justify its existence. That?s why the site must earn at least $30/month in order to be a succes.

    Since the project can?t go on forever I?ll need some kind of dead line. I?ve decided to set this to the 31th of january 2015. At that point I will end all work on the project and review how far I got in relation to the goals. This gives me a little over 2 months to make content and rank the site in Google. I know 2 months might seem like a long time for a single micro niche site but the large time frame allows me to focus on learning along the way.
    Now we have goals and a deadline, let?s get started!


    The Keyword

    While I?m not going to share the exact keyword that I?m trying to rank for, I will give an overview of the competition. I?m using the SEO tool Long Tail Platinum. According to Long Tail Platinum the keyword has:

    - 3600 monthly US searches.
    - Anverage CPC of 2,2 USD.
    - Medium level of advertiser competition.
    - Average KC of 23 (KC is a number used to descirbe how hard the keyword is to rank for. The scale goes from 0 to 100, 0 being super easy and 100 being very hard)


    The strategy

    My strategy is pretty straight forward. First I build the site with some articles about 500 to 1000 word each. These will all be manually written by me or outsourced to a professional article writing service. The idea is to have one big article on the home page that will introduce the visitors to the overall topic and get them interested. Then I will have 5 ? 10 articles each reviewing a product direcly related to the keyword. I will also make a ?top 5? or ?top 10? list where I rate each product so the viewer gets a quick overview of what product I think is the best.
    Furthermore I will write 2 ? 3 informative articles about the general topic but without mentioning actual products. This should make the site look more legit and not like ?just another affiliate site?. I also hope to provide my readers with some information that is actually useful and not just some random ?buy this, buy that? BS.

    After the homepage and the 2 ? 3 informative articles have been posted on the site I will slowly start adding reviews. The site will be monetized with the Amazon Associates Program, each review containing a call to action button linking directly to the Amazon product.

    The products cost between $100 and $250 on Amazon. This is important as Amazon offers a pretty low advertising fee for general products. If you sell betweeen 1 and 6 products per month you only get 4 % of the product price!
    Using $150 as an average this means I need to sell 5 products a month in order to meet my $30/month goal.


    SEO

    This is a low competition keyword with most of the sites on the front page of Google having less than 10 pagelinks and only one of them having more than 10 juice pagelinks. As a result, heavy SEO should not be needed but a few web 2.0 links can?t hurt.
    I will create 3 free web 2.0 blogs using Wordpress, Blogger or some similar site. I will write 10 articles for each blog and post them slowly over 5 weeks. I will also add the blogs to GSA SEO Indexer at 5 links per day. This will be my Tier 1. When these have been indexed by Google I will link to my niche site once or twice from each blog.
    For tier 2 i will create 5 free web 2.0 blogs for each tier 1 blog. I will post about 3 spun articles per week on each of these. I?ll also set them up with GSA SEO Indexer for 50 links/day. After a week or two I will begin linking from tier 2 to tier 1.
    This should give me 3 - 6 good backlinks to my niche site and also pass some link juice. Hopefully it will be enough to get to the front page.


    Tools I use

    Long Tail Pro

    GSA SEO Indexer



    What I?ve done so far

    15th of October: Bought a micro niche site from a service on BHW. The site came with custom logo and two 500 word articles. A week later the site ranked 51 in Google with no work done.

    2nd of November: Tested the free version of GSA SEO Indexer giving my niche site 35 backlinks. This was probably a mistake but I havn?t seen any huge drop in rankings. I won?t use GSA directly on my niche site again, though, as I read that it can damage my rankings.

    15th of November: Bought a 1000 words article for my home page from EpicWrite. Posted the article on my site a few days later. Currently ranking 60 in Google.

    To be continued?
    That?s it for now. I will keep posting updates here as I do more work. Aiming for at leas tone update every week, hopefully more.
    Now get out there and earn some money!

    - Thaqu
     
  2. NetCrime

    NetCrime Regular Member

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    Nice and clear journey. Create some web 2.0 pointing to your money site add social signas high pr blog comments (with low obl)

    GOod luck!
     
  3. andreint

    andreint Regular Member

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    solid plan mate! Good luck with your journey
     
  4. tipz4all

    tipz4all Regular Member

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    WOW! I like that you have a clear vision of what you want to achieve with your niche site and a solid strategy to make it happen. Wish you all the best.
    Cheers!
     
  5. somedevil

    somedevil Jr. VIP Jr. VIP

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    That's very well detailed plan. You will surely learn a lot on the way. Don't give up too soon mate. Good luck ! :)
     
  6. nobodyelsein

    nobodyelsein Regular Member

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    Looks pretty well thought out. Good to see more and more people appreciate the importance of well-written articles.
     
  7. himanuzo

    himanuzo Supreme Member

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    Your goal is $30/mo, hope that you meet this goal. Good luck!
     
  8. watchthisspace

    watchthisspace Registered Member

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    sounds like you have really thought about this.

    what are your thoughts on long tail pro? would you say its worth buying?
     
  9. thaqu

    thaqu Newbie

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    Thanks for the good wishes everyone.


    I think Long Tail Pro is a great piece of software. I already owned Market Samurai (another keyword analysis tool) when I tried the trail for Long Tail Pro, and I never looked back. Bought the Platinum package as soon as my trail ended. The software is easy to use and loads quickly. It feels like it does the same thing as Market Samurai, just faster :)
     
  10. IslandCat

    IslandCat Jr. VIP Jr. VIP Premium Member

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    did you run the gsa on default settings?
     
  11. thaqu

    thaqu Newbie

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    Just finished two 500 words articles giving some general information about the niche I'm in and how some of the products work. No actual reviews yet, just some informative articles to enhance authority and make the site seem trustworthy to visitors. Adding them to the site tomorrow.

    Tomorrow I'm also going to start building some of the tier 1 blogs. If anyone has a recommendation for a good (and cheap ;) ) VPN service, let me know.


    Only ran it once so far. Was just testing out the trail, and yes I ran it on default settings. I know this was a mistake but hopefully it won't hurt my rankings too much. Haven't seen any drop in ranking so far at least.
     
  12. quikshadow

    quikshadow Newbie

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    Good luck man :) It helps to take notes of things and lessons you find impt along the way!
     
  13. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    That probably won't hurt you as it was only 35 backlinks and they may not even be indexed yet.

    Good on you for deciding to take some steps forward in your IM career and good on you for a very concise plan with specific goals and vision.
     
  14. chadstyle

    chadstyle Newbie

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    Nice work. Good to see yourself setting a very attainable goal then growing from there.
     
  15. thaqu

    thaqu Newbie

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    Update time! (Yes I know I said I would update this once a week, but then exams + x-mas started and I totally forgot)

    The main site is pretty much done, currently ranking 64 in google and 2 on yahoo and bing for the main keyword.
    Also got an article for a secondary keyword but google doesn't seem to have indexed the page yet.

    The nine site has a static front page with a 1000 words article explaining about the keyword. At the top I have two images linking to different pages. Each page has a small table with product images, a small description of the product and a buy-now option. One of the tables also offer a star rating to the products listed as well as a "read full review" option, linking to a more in-depth review i did on the product (each in-depth review is about 400 - 600 words).

    I use a simply wordpress add-on to give the products a nice star rating. Google it and you will find plenty of free plugg-ins that offer such rating systems.

    Basic on-page optimization is also finished. I've written descriptions for each page relevant to the keyword that I'm trying to rank the page for. I've also made sure that the keywords is in the page title and in the alt tag any image used on the page (unless it's an amazon image linking to the product page on amazon).

    In term of link building, nothing much has been achieved. I've made 2 of the 3 tier 1 blogs, and posted a few articles to each of them, but haven't linked to my main page.

    As for tier 2, I've made a few blogs but some of them have already been deleted, either because they were marked as spam or because they were inactive. Now that my money site is done I will dedicated more time to building and maintaining my tier 2 link building. Hopefully this will prevent future blogs from being deleted.

    I hope everyone had a good holiday (if you celebrate x-mas) and I wish you all a happy new year.

    -Thaqu