1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

The Beginner's Guide to Free Keyword Research

Discussion in 'White Hat SEO' started by seocrab, Nov 6, 2018.

  1. seocrab

    seocrab Supreme Member

    Joined:
    May 2, 2013
    Messages:
    1,257
    Likes Received:
    1,002
    In my opinion, keywords are the most important element of SEO. Bad keyword decisions can lead to the failure of your SEO campaign before you even bother to write content or build backlinks.

    I see a lot of people making the mistake of chasing “big” keywords before they really know what they're doing. With longtail targeting, you can almost guarantee yourself a chance of ranking without spending too much time (or money on link building.

    This is not a money-making guide or method – just a simple keyword research process (with free tools where necessary) that anyone can use to find low competition longtail keywords to drive traffic to their websites.

    Free keyword research tools

    The most powerful keyword research tool comes straight from the horse's mouth. No, not Keyword Planner. It's Google's Chrome browser.

    Plus these free Chrome extensions:

    Keywords Everywhere
    Code:
    https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en
    MozBar (create free Moz account to use)
    Code:
    https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
    SEOQuake
    Code:
    https://chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc?hl=en
    Keyword research to find a niche

    Before you can look for keywords, you need some seed ideas. These can be one-word ideas like “boats” or “iphones”, or more specific ideas like “homemade christmas decorations” or “coloring books for adults”.

    Validate your ideas on Google Trends:
    Code:
    https://trends.google.com/trends/
    You want interest that is growing over time.

    A peak can highlight seasonal interest, like with “boats”:

    boats.png

    There's nothing wrong with seasonal niches, but you will get most of your traffic at a certain time of year.

    Got no ideas? Borrow someone else's:

    Code:
    https://nichehacks.com/1109-profitable-niche-markets/
    https://incomeschool.com/niche-site-ideas/
    Keyword research for a new website

    If your site is new, it will have low authority, otherwise known as no backlinks. How can you rank without authority? Target low competition keywords.

    Go to Chrome (with the extensions I mentioned earlier installed).

    Set the locale to your preferred country if it's not your own (e.g. US, UK, Spain etc)

    Type in your main niche and scroll to the bottom of Page 1.

    searches-related-to-boat.png

    Google has identified a bunch of related search queries. KeywordsEverywhere is adding the estimated search volumes for you (nice, but don't get hung up on volumes at this stage).

    Click keywords to get more related results.

    Look at the Top 5 results for each search. With the Moz plugin active (log into a free account), look at the DA for each result. Keep clicking related keywords until you find a SERP with plenty of “low authority” (DA less than 30) sites in the Top 5.

    SEOQuake will also overlay the number of Google indexed pages and first recorded Archive.org date for each result. Look for keywords where the Top 5 results have <200 indexed pages and/or Archive.org dates only dates back less than 1 year.

    Having no luck? Use KeywordEverywhere's suggested terms on the right:

    boat-related-keywords.png

    I found out that the boat niche is competitive!

    If you find an anomaly in the SERP (a low authority site ranking among the big ones), you can mine it for keyword opportunities:

    sloanbaits-serp.png

    Go to the sitemap and look for keywords in the URLs. (note: the above site wasn't that useful for boat keywords, but it had some bait/fishing ones).

    best-bowrider-serp.png

    Well, at least there's 1 keyword on the above site...

    smaller-boater-serp.png
    This site is much more useful.

    Keep on clicking and searching – it's going to take a while to find good keywords manually. Google might start serving you Captchas to slow you down.

    Do not worry about keyword volumes. You're going to get most of your traffic from longtail variations that you haven't even thought of.

    Need some more seed ideas? Go to AnswerThePublic.com

    Type in your seed keyword or niche:

    answer-the-public-boats.png

    Click any question and Chrome will automatically search for it.

    Need more help? Search for terms like:

    Best X
    X review
    X vs X


    After about 10 minutes, I found these longtail keywords in the boat niche:

    Keep going to find more. Once you practice, you can spot “easy” keywords quicker.

    With good content, any new site should be able to rank for these keywords with zero or very few backlinks.

    It's good to have related keywords/articles to start your site off – you can interlink between articles.

    Even if traffic is relatively low for your target longtail keywords, you're proving to Google that your site is an authority. It won't be long before you can level up and start ranking for more popular terms.

    Happy hunting :D
     
    • Thanks Thanks x 23
  2. deedee1whoa

    deedee1whoa Elite Member

    Joined:
    Aug 23, 2010
    Messages:
    1,798
    Likes Received:
    589
    Looks like a nice tutorial! Bookmarked for later, thanks. :)
     
    • Thanks Thanks x 1
  3. radiant13

    radiant13 Power Member

    Joined:
    May 19, 2010
    Messages:
    775
    Likes Received:
    409
    These are unfamiliar methods to me so I will try them out. Thanks for sharing.
     
    • Thanks Thanks x 1
  4. Sweetrevenge

    Sweetrevenge Registered Member

    Joined:
    Jan 7, 2017
    Messages:
    60
    Likes Received:
    14
    Gender:
    Female
    Thank you!
    Yes, searching for keywords is hard especially if you're new to this scene like me.
     
    • Thanks Thanks x 1
  5. snacky3

    snacky3 Registered Member

    Joined:
    Jan 15, 2015
    Messages:
    98
    Likes Received:
    13
    Occupation:
    Pro Marketer
    Location:
    Bahamas
    Thank you for sharing this
    But where do I put these keywords?
    On h1, h2, or phrases?
     
  6. seocrab

    seocrab Supreme Member

    Joined:
    May 2, 2013
    Messages:
    1,257
    Likes Received:
    1,002
    That would have to be a whole different tutorial on how to optimize content!

    The short answer is: use keywords in the title and H1, and break it down into related terms for H2s (and H3s etc). In the body text, wherever it fits naturally.

    You need to Google your main keyword to find related topics that Google expects you to cover.

    For example, for the keyword "pros and cons of aluminum boats", Google expects me to also discuss fiberglass boats, aluminum yachts, fishing boats, the effects of saltwater etc.

    Use the "Searches related to" and "People also ask" features on the SERP to find those related topics.
     
    • Thanks Thanks x 2
  7. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    14,008
    Likes Received:
    12,177
    Home Page:
    A very concise guide to keyword research.
     
    • Thanks Thanks x 1
  8. Sofiamartinez

    Sofiamartinez Jr. VIP Jr. VIP

    Joined:
    Mar 3, 2017
    Messages:
    350
    Likes Received:
    53
    Gender:
    Female
    will check this method and report back if i get some golden keywords
     
    • Thanks Thanks x 1
  9. phoenix9

    phoenix9 Regular Member

    Joined:
    May 30, 2012
    Messages:
    346
    Likes Received:
    110
    People need this simple keyword research guide.

    Great share OP.
     
    • Thanks Thanks x 1
  10. steamedbun

    steamedbun Newbie

    Joined:
    Mar 27, 2018
    Messages:
    14
    Likes Received:
    4
    Gender:
    Male
    thank you for the for the guide. a few new things to add to my approach
     
    • Thanks Thanks x 1
  11. Perpetuum Mobile

    Perpetuum Mobile BANNED BANNED

    Joined:
    Jul 26, 2018
    Messages:
    88
    Likes Received:
    81
    Gender:
    Male
    Wonderful guide @seocrab , been looking for this long time. Kudos!
     
    • Thanks Thanks x 1
  12. tigerand7

    tigerand7 Newbie

    Joined:
    Jun 18, 2013
    Messages:
    26
    Likes Received:
    2
    Amazing tutorial. Thank you for sharing.
     
    • Thanks Thanks x 1
  13. Topiano

    Topiano Jr. VIP Jr. VIP

    Joined:
    Dec 3, 2015
    Messages:
    2,358
    Likes Received:
    1,191
    Home Page:
    Good stuff ... Great input :)
     
    • Thanks Thanks x 1
  14. Kyle Connors

    Kyle Connors Newbie

    Joined:
    Oct 20, 2018
    Messages:
    4
    Likes Received:
    0
    Guys do you think this will work for ranking good on eBay with good tittles created with these tools ?
     
  15. riseofempire

    riseofempire Regular Member

    Joined:
    May 30, 2017
    Messages:
    231
    Likes Received:
    61
    Occupation:
    Online Tycoon
    Location:
    Outer Space
    Great post op
     
    • Thanks Thanks x 1
  16. seocrab

    seocrab Supreme Member

    Joined:
    May 2, 2013
    Messages:
    1,257
    Likes Received:
    1,002
    Thanks for the positive feedback, everyone. Glad it's useful :cool:
     
  17. Seo Licious

    Seo Licious Jr. VIP Jr. VIP

    Joined:
    Nov 1, 2018
    Messages:
    529
    Likes Received:
    85
    Gender:
    Male
  18. Darth Orko

    Darth Orko Junior Member

    Joined:
    Sep 12, 2018
    Messages:
    108
    Likes Received:
    48
    Location:
    Eternia, Sith Region
    Good read. I looked at Seocrab's older threads, like the 'spamathon' classic, it's cool beans.
     
    • Thanks Thanks x 1
  19. Zannan Aumenko

    Zannan Aumenko Newbie

    Joined:
    Jul 24, 2018
    Messages:
    15
    Likes Received:
    6
    Occupation:
    Ship-building company
    I always worry about missing the cake for using long tail keywords
     
  20. swik

    swik Jr. VIP Jr. VIP

    Joined:
    Mar 15, 2018
    Messages:
    346
    Likes Received:
    83
    Great share OP !