lauraalles
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- May 10, 2015
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Source: reddit
intradesting...insane
http://blog.hubspot.com/marketing/most-expensive-keywords-google
intradesting...insane
http://blog.hubspot.com/marketing/most-expensive-keywords-google
The 100 most expensive keywords....
- Thread starter lauraalles
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lauraalles
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- May 10, 2015
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Yah no shit.. thats the first thing that came to mind. But the problem with that is, I thought about doing it with say $20-$30cpc keys, but I kinda feel morally bad (so I didnt) knowing theres some fuckin people out there paying over $100 cpc. That's just insane.
D
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LucidMarketing
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- Jun 25, 2011
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I don't know what those numbers are supposed to be (average CPC for that keyword?) but there's no way, no way they are even near average nor reality for those using them.
Take the first one, "san antonio car wreck attorney" going for $670 according to SEMrush. Google's tool suggests $68 as a bid, not what you'd pay. And that's for an average QS to be in the top few positions. With better QS, you could pay half of that, say $35 or even less.
I'm glad to hear at least some saying that they would do the moral thing and not search the keyword and click the ad, unless they have a real interest and need to search.
Also, having a blog based on those keywords and having Adsense to potentially show such ads is unlikely to get you that amount. As a publisher, you are a content network which is totally different than a Google search. Yes, you could get lucky once in a while and get paid a $20 click because the advertiser does not know what they are doing but don't expect this every time.
Another thing in the article which I doubt is "58% of keywords are location-sensitive". That is not my experience. It may be in some verticals but not Internet-wide.
78% of the most expensive keywords being legal related is not surprising.
I don't pay attention to these "spy" tools and never use them. In my opinion, they are useless. The numbers reported here are further cementing that opinion.
Take the first one, "san antonio car wreck attorney" going for $670 according to SEMrush. Google's tool suggests $68 as a bid, not what you'd pay. And that's for an average QS to be in the top few positions. With better QS, you could pay half of that, say $35 or even less.
I'm glad to hear at least some saying that they would do the moral thing and not search the keyword and click the ad, unless they have a real interest and need to search.
Also, having a blog based on those keywords and having Adsense to potentially show such ads is unlikely to get you that amount. As a publisher, you are a content network which is totally different than a Google search. Yes, you could get lucky once in a while and get paid a $20 click because the advertiser does not know what they are doing but don't expect this every time.
Another thing in the article which I doubt is "58% of keywords are location-sensitive". That is not my experience. It may be in some verticals but not Internet-wide.
78% of the most expensive keywords being legal related is not surprising.
I don't pay attention to these "spy" tools and never use them. In my opinion, they are useless. The numbers reported here are further cementing that opinion.
I didn't have the morals, I searched up around 10 of the most expensive keywords and clicked on all the 3 top advertisements for each keyword, at least im being honest.
B
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LucidMarketing
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- Jun 25, 2011
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That's not right. You don't pay what your next competitor is bidding. PPC, at least in Adwords and Bing, is not a Vickrey auction.
Yes, what you pay is in part influenced by your competitor. But not entirely. Quality Score has a lot to say about it. Take the following scenario:
Ad1, QS 7, bid $1.00
Ad2, QS 10, bid $0.75
Ad2 has a better ad ranking and thus making Ad1 their competitor. The published formula o what they would pay comes out to $0.70 which is not the $1 bid by Ad1.