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The 100 most expensive keywords....

Discussion in 'General PPC Discussion' started by lauraalles, Feb 19, 2016.

  1. lauraalles

    lauraalles Junior Member

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  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    Every time I see an article like this it makes me want to search one of the keywords and click a ad.
     
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  3. lauraalles

    lauraalles Junior Member

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    Yah no shit.. thats the first thing that came to mind. But the problem with that is, I thought about doing it with say $20-$30cpc keys, but I kinda feel morally bad (so I didnt) knowing theres some fuckin people out there paying over $100 cpc. That's just insane.
     
  4. redarrow

    redarrow Elite Member

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    That what i done with adsence ,

    i wrote loads of blogs with the biggest pay from google i could find with keyword reseach,
    i new the blog was free ,and going to be there for years ,know and then i get a hit , yes ive had loads
    Of £30 and even a £110 lol i no madness.

    it was my first project on here, it ends up i got 100 blogs with 100 heigh paying google
    adsence blogs lol it was fun at the time.

    I never took them ever down and even know i get clicks lol

    if your really smart just write a article with the heigh end cpc know
    setup twitter bot and from the cpc niche throw them from twitter to that blog page
    watch the cash come in from adsence.....
     
    Last edited: Feb 19, 2016
  5. LucidMarketing

    LucidMarketing Regular Member

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    I don't know what those numbers are supposed to be (average CPC for that keyword?) but there's no way, no way they are even near average nor reality for those using them.

    Take the first one, "san antonio car wreck attorney" going for $670 according to SEMrush. Google's tool suggests $68 as a bid, not what you'd pay. And that's for an average QS to be in the top few positions. With better QS, you could pay half of that, say $35 or even less.

    I'm glad to hear at least some saying that they would do the moral thing and not search the keyword and click the ad, unless they have a real interest and need to search.

    Also, having a blog based on those keywords and having Adsense to potentially show such ads is unlikely to get you that amount. As a publisher, you are a content network which is totally different than a Google search. Yes, you could get lucky once in a while and get paid a $20 click because the advertiser does not know what they are doing but don't expect this every time.

    Another thing in the article which I doubt is "58% of keywords are location-sensitive". That is not my experience. It may be in some verticals but not Internet-wide.

    78% of the most expensive keywords being legal related is not surprising.

    I don't pay attention to these "spy" tools and never use them. In my opinion, they are useless. The numbers reported here are further cementing that opinion.
     
  6. obiwan69

    obiwan69 Junior Member

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    I didn't have the morals, I searched up around 10 of the most expensive keywords and clicked on all the 3 top advertisements for each keyword, at least im being honest.
     
  7. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    When bidding for anything (ebay, auctions, houses...) you only really pay what the 2nd placed person was going to pay.

    If Billy wants to bid £1000 on a car and will not go higher, but you're willing to bid £1500 you won't pay £1500, you will pay £1010 or something... CPC is exactly the same.

    When google has 5 spots available to bid for, $68 might be enough especially if your quality score is high. While you might not get beyond appearing at the lower block or sidebar $68 is enough.

    I am guessing this infographic is showing the battle for that top place. Although where they get data I do not know...
     
  8. LucidMarketing

    LucidMarketing Regular Member

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    That's not right. You don't pay what your next competitor is bidding. PPC, at least in Adwords and Bing, is not a Vickrey auction.

    Yes, what you pay is in part influenced by your competitor. But not entirely. Quality Score has a lot to say about it. Take the following scenario:

    Ad1, QS 7, bid $1.00
    Ad2, QS 10, bid $0.75

    Ad2 has a better ad ranking and thus making Ad1 their competitor. The published formula o what they would pay comes out to $0.70 which is not the $1 bid by Ad1.