Here's a script I've been using with some success in the UK, I was chatting with a guy on here from USA and he said to forget a 7 day free trial. Certainly I would recommend that if you are outsourcing your sales because they will only sell the Free 7 days and not the package. My problem in the UK is almost none of the people I call have heard of Google Places so I have to get them to do a web search while I'm on the phone to them and show them what it is! "Can I speak with the person who is responsible for your website please... objections: what's it concerning? The person you want isn't here? We are perfectly happy with our website thank you! What are you selling? We have a website! This will only take a minute and doesn't cost anything, I have found your Google Places and I have a tip for you. I was searching for 'keyword+town' and noticed that your Google Places isn't showing high on the first page, in fact you are way down the page. Am I right is saying that company A and company B are your competitors? How would you like to get up alongside them and be found by some of the thousands of people who search for 'keyword+town' every month? Those companies haven't got there by luck they are being seen by Google as being relevant for the search term 'keyword+town' and at the moment you are not seen as relevant by either Google or potential customers. What if I offered to get you there at no cost to you for 7 days? You can type in 'keyword+town' whenever you want just like other people in your area and you will see your website right alongside the map. There's no trick and we don't need access to you website to do this. In fact if you give me the go ahead to do this I will have it done within 24 hours. After it has been there for 7 days I will call you back and if you want to keep it there I will charge you xxx but there is no obligation for you to pay, does that sound fair? Should you decide to keep it I will take payment from you and send you our guarantee to keep it there for 6 months. During this period if you notice your website moving down contact us immediately and we will ensure it is back where it was or even higher within 24 hours. Objection: My web company take care of this. Our search engine work is specialised, we don't build websites we get them ranked by knowing what Google requires, this is our job and we are very good at it, let me prove it to you, then after 7 days if you tell me no I will at least have the satisfaction of proving to you that I could do it. In otherwise a sporting bet, I bet I can do it, what do you say? Revise it to suit your style and country.