Telephone script for local SEO Google Places

[sherbert]

Here's a script I've been using with some success in the UK, I was chatting with a guy on here from USA and he said to forget a 7 day free trial. Certainly I would recommend that if you are outsourcing your sales because they will only sell the Free 7 days and not the package.

My problem in the UK is almost none of the people I call have heard of Google Places so I have to get them to do a web search while I'm on the phone to them and show them what it is!

"Can I speak with the person who is responsible for your website please...

objections:
what's it concerning? The person you want isn't here? We are perfectly happy with our website thank you! What are you selling? We have a website!

This will only take a minute and doesn't cost anything, I have found your Google Places and I have a tip for you.

I was searching for 'keyword+town' and noticed that your Google Places isn't showing high on the first page, in fact you are way down the page.

Am I right is saying that company A and company B are your competitors? How would you like to get up alongside them and be found by some of the thousands of people who search for 'keyword+town' every month?

Those companies haven't got there by luck they are being seen by Google as being relevant for the search term 'keyword+town' and at the moment you are not seen as relevant by either Google or potential customers.

What if I offered to get you there at no cost to you for 7 days? You can type in 'keyword+town' whenever you want just like other people in your area and you will see your website right alongside the map.

There's no trick and we don't need access to you website to do this. In fact if you give me the go ahead to do this I will have it done within 24 hours.

After it has been there for 7 days I will call you back and if you want to keep it there I will charge you xxx but there is no obligation for you to pay, does that sound fair?

Should you decide to keep it I will take payment from you and send you our guarantee to keep it there for 6 months. During this period if you notice your website moving down contact us immediately and we will ensure it is back where it was or even higher within 24 hours.

Objection:
My web company take care of this.

Our search engine work is specialised, we don't build websites we get them ranked by knowing what Google requires, this is our job and we are very good at it, let me prove it to you, then after 7 days if you tell me no I will at least have the satisfaction of proving to you that I could do it. In otherwise a sporting bet, I bet I can do it, what do you say?

Revise it to suit your style and country.

 

[britcpa]

interesting approach. what kind of conversion rates are you working on -

1. what percentage of your calls take the 7 day trial?

2. what percentage of the 7 day triallers go on & become paying clients?

 

[m0nster]

i don't see how your ranking in 24 hrs legit....my provider takes a couple of weeks but it stays there and he can rank anything pretty much, no matter how complicated. he also has to upload a file google gives him to the clients website so google will confirm the website is for the business...idk whatever works for you i guess

 

[britcpa]

i don't see how your ranking in 24 hrs legit....my provider takes a couple of weeks but it stays there and he can rank anything pretty much, no matter how complicated. he also has to upload a file google gives him to the clients website so google will confirm the website is for the business...idk whatever works for you i guess

true. uk businesses have a postal confirmation sent to them after theyve claimed their PLACES listing so that slows the whole prcess down right there and then, but im still curious to hear from the op what his conversion rates are.

 

[AspiringIM22]

This is a great script, giving away things for free is easy to do even if you calling skills are week.

Just to clarify the two previous posts, you are only calling companies that are already listed with Google places and are at the bottom of the pile....correct?

 

[acotut]

How are you ranking companys in google places in less then 24h? wow

 

[techlover]

Interesting post, seems a little too generous in my opinion, but I'm sure it works well.

 

[theconfidenceman]

if they dont know what google places is, then use what they DO know "your google business listing" or "your business listing in google". But either way, you will have to wait for them to go online and see, because people will want to see what exactly you are talking about before they buy anything.

nice script. thanks.

 

[laptopsmasher]

not bad except the fact that you say to rank him that fast i doubt that gp takes longer to achieve solid long lasting rankings

 

[m0nster]

true. uk businesses have a postal confirmation sent to them after theyve claimed their PLACES listing so that slows the whole prcess down right there and then, but im still curious to hear from the op what his conversion rates are.

yup yup we get those 2, we do both. he can rank without uploading the file it just helps or something i think

 

[webass]

My problem in the UK is almost none of the people I call have heard of Google Places so I have to get them to do a web search while I'm on the phone to them and show them what it is!

Your script is a great idea I guess, especially, because people dont seem to understand their advantages as local business when being on top of Google Places.

We have a similar situation here in germany, as stated in the quotes. A circumstance, I would have not believed in.
So, we tried to sell our service but found out NOBODY not claimed in places had any idea (around 60%- 75% of a lot of business in Germany arent claimed) what that is all about.

So we decided to make a submission service first, before selling them improvment of ranking. We also programmed a bot, that was able to set up masses of google places profiles.
We were trying to warm up the market.
We worked over callcentre... but with less than anything you would even call a little success.
They dont get it.
I would have not thought, that it would be the same in an english speaking country like in the UK.
So, we wanted to first GET them in there for a one time payment, like 80 to 100 dollars (65 euros) if I remember right.
Ranking them higher is still a little secret to me, and it was planned to work it out as follow up.
But as we didnt sell our submission not to more then to 2 companies, we just stopped the project.

I am also curious about Your answers to the other postings here.

Cheers.
Andre

 

[tyler8541]

Either you have a SERIOUS magic formula you need to package and sell or your bullshitting the client. This isn't Oct. 25th 2010 and GP takes much longer even with "black" and "grey" techniques to rank page 1. Not only that, GP typically updates much less than once per week as well so even if you did the work and the search term is showing for "universal search" then you would typically have to wait over a week in most cases to even see a change. 7 pack is different.

If you have a method that can rank a client within 24 hrs then I see this script as useless. I would just put together a couple case studies in a niche whereby you rank 3 clients within 7 days and then hit the phones with that. Screw that free trial crap if you have something that effective.

 

[Bobster0007]

I guess he was trying to entertain us. Obviously this guy cant do as he stated or he would be rich right now... Thanks for wasting my time reading this and then bailing out once questions were asked.

 

[roibert]

Great pitch i was wondering can you make this into an email pitch?

 

[roibert]

also what do you do to rank them?
Fiver services

 

[spudgun]

Man I was so hopeful for this. Great opportunity to outsource phone as well. any one else got a script?

 

[BlackHatCams]

Excellent Post, one of the most challenging things is to have a successful script, thanks!