Let say you have a few partners (small team) working on SEO projects for 2 years now. Everything going great. Nice people, trusted and cool individuals etc. Now, you want to expand your business further and going into 'online reputation management'. Would you look for other partners for this or would you consider the 'SEO team' for this as well? My only concern about the existing seo team is that they know nothing about online reputation management and if they do get their hands onto it, then they might lose focus causing 50% to SEO / 50% to online reputation, you know.. However, on the other hand, since these guys are very well reliable and trusted, things will go even better if things workout. Share your experience and opinion on this. Appreciated.