I am doing keyword research for my first big site. I notice many searches have terminology like "sell my iphone", "sell my books online". How can I best write titles targetting these types of searches? Should I copy their title exactly (sell my iphone) or should I use a more natural sounding title (sell YOUR iphone)? The more natural sounding is obviously not an exact match to the search, does it matter? If a search is "sell my iphone 4", I could write an article title in a few ways .. "Sell your iphone 4" "Sell my iphone 4" "How do I sell my iphone 4" "Best way to sell my iphone 4" My overall strategy is ranking high (goal #1) for dozens, even hundreds of long tails with search volume as low as 2000 exact per month so the difference in such a simple question really could add up.