We tried to fix for weeks. My sites have over 1 million PVs per month and one has existed since 2006.I have friends working there, and I used to with with them a lot (as an advertiser, but still).
From what I've seen, the better the site - the higher the CPC.
I'm not saying your site is poor, but you didn't give enough information to try looking into what drives the CPC down.
These are the ads of arbitrage advertisers, as you probably know. Not the type of advertisers who are looking for the premium inventory.The root cause of the problem is their ad inventory is laughable. The ads look like absolute garbage (the annoying type that say something like “learn this cool trick to lose 13 lbs in a month”).
My main issue is the fact they don’t let you set a CPC floor. they are basically asking publishers to leaveThese are the ads of arbitrage advertisers, as you probably know. Not the type of advertisers who are looking for the premium inventory.
The amount of traffic you have is not really an indication for whether you are considered a premium placement or not, but 4cents is stupidly low, I must agree.
Is your AM allowed to list your site as a premium one? What's your industry?
No good alternatives. All sucks imo. The most confusing thing to me is why it’s so complicated to have a CPC network which lets publishers set a floor/min CPCI used it a year ago. I agree, it's pretty bad. Any good alternatives?
Because no sane advertiser would pay for such traffic. Maybe only if your traffic would contain only people who are ready to buy something.No good alternatives. All sucks imo. The most confusing thing to me is why it’s so complicated to have a CPC network which lets publishers set a floor/min CPC
Literally 50 lines of code to implement and all publishers would flock to a network like this
The point is I don’t want trash appearing on my site. If the trash doesn’t hit my CPC floor, I should be able to replace that trash ad with another ad networkBecause no sane advertiser would pay for such traffic. Maybe only if your traffic would contain only people who are ready to buy something.
Would like to report that Taboola is trash based on my experience
Wasted weeks of time on a complex code injection setup to get an awesome 4 cent CPC
Absolute garbage and the ads are also super low quality plus take up enormous amounts of space for nothing