Hi everyone, I created this thread hoping to receive some feedback from you. I am a business informatics student and would like to write my master thesis about SEO. Since I don't have much time, I was hoping to receive some answers in this forum. I chose SEO because I work in a watch business and not so long ago we launched a watch shopping website, so I started to search about how to get better positions on Google. I thought this is really interesting area as a lot of potential costumers comes from google, therefore it is important to achieve high rankings. I was doing some research and mainly found guidelines and books how to achieve better rankings which most of them are the same. I want to dig deeper into it, so in what areas it would be interesting to do a research? Maybe problems/challenges of SEO? Future trends? Something with digital marketing/ social media? I need to come up with thesis topic so any feedback will be appreciated. I would share my findings later on the forum. Thanks in advance.