Suggest me !! Trekking Site

Hello,

Right now we're developing website for Trekking accessories. Finally launch our site past week. But little bit confuse about promotion. We've near by 100 - 200 products. How to promote my target audience? How to increase sales too? If you've any ideas kindly suggest me.

Funding your target market is the most important step in the chain.

When in the market research phase I like to do a lot of 1 on 1 interviewing that way I get the best ad copy and its instant.

Add me on Skype if you need help with this.
Skype: ericsebastion

Make a few fake blogs with personas about trekking around the world, and try to promote the posts through social, and ranking them for relevant KW's the target market might search for.

Then simply have product pages linked from articles, or something like "I bought this trekkers starter pack from domain.com that worked out loads cheaper".

FPS