Hi guys,
in this thread I read there is quite some consensus around "high DA sites" and "spammy sites - parasites" that are ranking well now.
Here is my take for the Amazon affiliate sector, which I belong to. I don't have other things around at the moment, so I can't speak for the other niches.
If you searched for any product on sale on Amazon, until some months ago, you saw a lot of affiliate websites, content rich, and almost no shop, apart for Amazon, which was often outranked by the best affiliates.
Now, instead, you see manufacturer's website (in the home niche where I belong: big brands like iRobot, Philips, Dyson etc) that often have their own official shop, plus Amazon, other online shops and, maybe, one or two affiliate websites.
So yes, at first sight, DA wins over content, it seems. Because online shops won't tell you much about the product, apart for the specifications, but they have a big DA because of backlinks.
I'm not sure, though, if this is due to high DA or if it's coincidental, and the real reason is the fact most of the product reviews on affiliate websites are fake. I mean, not all the affiliate websites are like Thewirecutter. They don't actually buy and test items. They take data from the web: from manufacturer's website, and from other review websites like Thewirecutter, they shuffle things around and create their own review. The typical affiliate website owner will outsource content or write himself, and in both cases who writes will do what I described, exactly, without mentioning sources.
The result is many similar reviews describing the same product, all "stealing" content from each other, although each of them is "original" if you check it against a plagiarism tool like Copyscape.
Seems like Google spotted this and decided to return more varied results: yes, one review or two (the best ones, according to Google), and then shops, price comparators and manufacturer's websites.
If you look at Thewirecutter.com (US) and which.co.uk (UK), that are probably the best in their respective markets, you will notice that they didn't lose any traffic in the recent updates. They are the ones still showing up on page 1.
At the same time: I cannot see any parasites ranking in this sector. If they did, this would confirm I'm wrong, and DA theory is right. I have seen many posts in this thread saying some parasites now rank well, but no real example of this - that would be useful. I haven't seen any myself, not in the Amazon affiliate niche.
So I'm asking you (Amazon affiliates) if, honestly: could it be that Google is right, there is no bug, and we are complaining just because our "method" isn't working anymore?
Like many others here, I didn't build links, but my site lost about 2/3 of the traffic from November, being hit by all of the recent updates (November and January in particular). Is it maybe because our copywriters just copy stuff around and we offer no value, having just put together things that others had already written?