Hi I am struggling with a friend's website I have been working on. I have only been working on it for last 3 months. Its in a low-mid competition niche. The website is not really new, it was created in January earlier this year. All the keywords I have been working on had been steadily rising until around 3 weeks ago. For the last 4 weeks, I have acquired 5-6 solid really high authority links along with doing my own few Web 2.0s but the ranking is not budging at all! One thing I can think of is over optimization on keyword on the main website. I think for one of the keywords this could be the issue but I can't really do much about it since repetitions are all natural. But even the other keywords have stopped moving. They are all sitting on page 2. I am sure this must have happened with lots of you. Any Checklist to go through or strategy to get out of this plateau?