Struggling to Succeed with Pay Per Call

corpfrogman · Dec 3, 2023

Hello, I am running Facebook ads to a landing page similar to the one below. I am firing the conversion event once the caller has been on the phone for 120 seconds through Ringba. I have converted twice and the calls cost me $150 each.

I need these calls to cost me less than $40/each in ad spend to be profitable.

I know Facebook takes a while to optimize but I'm wondering if I can improve anything here.

Here's the link to my landing page.
https://app.gohighlevel.com/v2/preview/gbTJuwN19RbQ39sK1sos

Please help!

TheHunterERC · Dec 3, 2023

Run it with conversion campaign so it could optimize. Also, make sure to monitor your ads. Turn off ads that are spending way above your target. Or maybe apply a rule.

corpfrogman · Dec 3, 2023

TheHunterERC said:
Run it with conversion campaign so it could optimize. Also, make sure to monitor your ads. Turn off ads that are spending way above your target. Or maybe apply a rule.

I am running with a leads conversion goal and the event is the 120 sec on ringba

TheHunterERC · Dec 3, 2023

corpfrogman said:
I am running with a leads conversion goal and the event is the 120 sec on ringba

create as many ad variations as possible. Also, try to do custom-like audience.

corpfrogman · Dec 3, 2023

TheHunterERC said:
create as many ad variations as possible. Also, try to do custom-like audience.

From what I have been seeing lately it seems like the algo is favoring Advantage + audiences.

Vendettta · Dec 3, 2023

corpfrogman said:
Hello, I am running Facebook ads to a landing page similar to the one below. I am firing the conversion event once the caller has been on the phone for 120 seconds through Ringba. I have converted twice and the calls cost me $150 each.

I need these calls to cost me less than $40/each in ad spend to be profitable.

I know Facebook takes a while to optimize but I'm wondering if I can improve anything here.

Here's the link to my landing page.
https://app.gohighlevel.com/v2/preview/gbTJuwN19RbQ39sK1sos

Please help!

Wow!!! 150$ per call? That's insane.

Bro, just optimize per landing page click? Like just optimize towards people who will click a button on your LP. Much easier for facebook, there will be way more conversions for fb to generate an algo with.

corpfrogman · Dec 3, 2023

Vendettta said:
Wow!!! 150$ per call? That's insane.

Bro, just optimize per landing page click? Like just optimize towards people who will click a button on your LP. Much easier for facebook, there will be way more conversions for fb to generate an algo with.

Okay, I was thinking about this for a while and decided to go the Ringba route because thats actually when I get paid but "Call Now" button clicks would definently be easier for the algo.

Vendettta · Dec 3, 2023

corpfrogman said:
Okay, I was thinking about this for a while and decided to go the Ringba route because thats actually when I get paid but "Call Now" button clicks would definently be easier for the algo.

Not even the call now button, I see there is a quiz on the first page, you could also just do that button. If you need help setting it up I can guide u

corpfrogman · Dec 3, 2023

Vendettta said:
Not even the call now button, I see there is a quiz on the first page, you could also just do that button. If you need help setting it up I can guide u

Awesome I appreciate it, I was doing "Submitt Application" event once they go through the quiz but then nobody was calling.

S400 Accounts Agent · Dec 4, 2023

$150 is too high an amount, I don't know what your interest rate is. But you can link Whatsapp to save costs

corpfrogman · Dec 4, 2023

Minion Agency said:
$150 is too high an amount, I don't know what your interest rate is. But you can link Whatsapp to save costs

What do you mean by link Whatsapp?

Computylab · Dec 4, 2023

corpfrogman said:
Hello, I am running Facebook ads to a landing page similar to the one below. I am firing the conversion event once the caller has been on the phone for 120 seconds through Ringba. I have converted twice and the calls cost me $150 each.

I need these calls to cost me less than $40/each in ad spend to be profitable.

I know Facebook takes a while to optimize but I'm wondering if I can improve anything here.

Here's the link to my landing page.
https://app.gohighlevel.com/v2/preview/gbTJuwN19RbQ39sK1sos

Please help!

in my opinion, pay per call lead generation optimize your campaigns for mobile users, your ads display correctly on various devices,many ads as variation possible

corpfrogman · Dec 4, 2023

Computylab said:
in my opinion, pay per call lead generation optimize your campaigns for mobile users, your ads display correctly on various devices,many ads as variation possManu

Manual placements over advantage placements?

Mrnewbie · Dec 4, 2023

corpfrogman said:
Awesome I appreciate it, I was doing "Submitt Application" event once they go through the quiz but then nobody was calling.

corpfrogman said:
Manual placements over advantage placements?

corpfrogman said:
What do you mean by link Whatsapp?

corpfrogman said:
Okay, I was thinking about this for a while and decided to go the Ringba route because thats actually when I get paid but "Call Now" button clicks would definently be easier for the algo.

corpfrogman said:
From what I have been seeing lately it seems like the algo is favoring Advantage + audiences.

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Struggling to Succeed with Pay Per Call

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