I am so excited to read the information here. I will be reading this forum daily for a long time. As you can see I have been a BHW member for a long time but never really was able to do much with the information I find here. Now its different, because I am starting a new business, and of course I want to have a really great online presence in this very competitive market. I have so many questions, so i will just post a few and see what happens. 1) I have a mailbox that is forwarding mail to me (this is a service business operating from home), I will be moving soon, so this mailbox has been used on all official documentation for the the business. This mailbox is in Los Angeles, but I want to focus all of my SEO on Pasadena, CA. Unfortunately, this mailbox is also nickel and dimeing me and I don't feel like I can rely on them longterm. I paid 6 months for the mailbox (stupid, and I'm only about 2 months in at the most). Should I cut my losses now and pay for a mailbox in Pasadena right now and before I make profiles on other websites ( I have made a google business page but haven't verified yet). It really sucks to pay for two mailboxes, and the Pasadena boxes are actually much more expensive than my LA mailbox (but the LA mailbox doesn't let you pick up mail for free, you have to forward all of it, and I didn't realize they charge you for envelopes and crap) 2) I have a website with a good domain that I am working on. Should I enter this website in directories, or the google site? I was thinking if the google site was linked maybe google will put it up in the local results section. I don't know how you even get that, example would be "google epic pest" on the right-hand side you see a pest company from South Carolina, but the California company with the same name has their yelp result at the top. Stuff like this boggles my mind. Is it ever a good idea to list the google business page as your website, just to get google linked and maybe some google juice flowing?? 3) When it comes to reviews, Should I just focus on Google Reviews, Yelp, and Angie's List? Do any other sites even matter? I was thinking City Data might have some relevant review sections. 4) What is Acxiom? Can it help in any way? Are there services that could help me? Or should I just read here and do it myself? 5) If anybody wants to look at my website, just PM me. I know I need to optimize it for local, but I'm not sure how. I don't even think I have tags on it yet.