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Starting my own PPC

Discussion in 'Other PPC Networks' started by eviltomato, Oct 26, 2012.

  1. eviltomato

    eviltomato Regular Member

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    Yep i am working on the backend right now to start my own.

    Right now i am facing the "chicken or the egg" problem.

    Does anyody have any experience starting a PPC ad server?

    Why would a person join to monetize their site if there are no ads? And why would a person join to display ads if there are no sites to display them.

    The first question... i will put a bunch of affiliate ads in and pay a small amount to people for clicks.. thats covered. I am just unsure about the advertisers. Maybe i should make it clear that i am only taking publisher signups for the first month?

    thx
     
  2. avalanche

    avalanche Newbie

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    niche it down. niche it down. For example, there are completely untapped b2b markets where there are people writing on the topics yet adsense does a terrible job targeting. Good place to look for these are directories of trade journals. Then see who is advertising in those trade journals & contact them - offer on a cpc basis and they'll eat out of your hands. Then or at the same time start contacting the blogs/sites in that area, make some good relationships and find out their ecpm for their ads. You might even find doing a buysellads model is more profitable than by click depending on how clueless the market is.
     
  3. dreamee

    dreamee Newbie

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    what is the name of the ppc..
     
  4. ReachNetwork

    ReachNetwork Newbie

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    You have multiple options. Some of them:

    1. Get XML feeds from networks yourself
    2. Get white label ppc engine with advertisers feeds already
    3. Get your own list of advertisers