Create a content strategy: Here how you can reverse engineer hot content topics
1) Find a handful of competitor's channels that have a moderate sized subscriber base (make sure they aren't the big dawg in the niche).
- Do this by using the related channel feature on the right side panel of a YouTube channel page.
- Copy the URL to a spreadsheet
2) Now look through the videos of each channel
- Go straight to the bottom and start at their OLDEST videos if possible
3) Scroll up through their videos and look for one that performed significantly better than their adjacent videos.
- Click through each high performing video and copy the URL to a spreadsheet... DON'T watch the video (it's so easy to get lost in the Tube that is YouTube)
- Look in the top right corner of the YouTube page and you'll see stats given by VidIQ. Check their Views/hr stat to get an idea of how it’s performing organically. I aim for videos with 1 + View/hr but what is good depends on your monetization strategy and industry.
- If the video isn't performing to your standards. Delete it from the list
Create a 'Backlog' of content.
Then start creating that content. Start by brainstorming every idea you have, then check what your competition is doing, then check what people are saying on blogs and forums. Continue to add this to your brainstorm list of ideas based around your topic.
Organize, research, and write the script.
Record the video. Don't publish the video. Continue the process until you have a backlog of videos made.
Then start releasing them consistently, one-after-the-other. Youtube's algorithm is huge on momentum!
I'm working on a course that should be released in about a month going way more in depth than this. Message me if you want me to reach out when it's released!
Cheers Mate
