Starbucks Marketing Question. [help]

I am seeking an answer in regard to the Starbucks marketing strategy. Does anyone know if the marketing is all done in-house by the Starbucks Corporation, or if it is out-sourced to marketing agencies to do?

If anyone has any knowledge in this area, please leave a comment.

It is a slightly unusual question, but we the BHW community are renowned for delivering excellent answers to tricky questions.

[mods, if this should be moved to the lounge please do so- thanks]

I do have a lot of knowledge about professional and powerful marketing.
Of course they've had contracts with different marketing agencies

Ok, cheers- can you point me in the direction of any evidence of this?

now who is starbucks ?

socialmediahopper said:

now who is starbucks ?

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They're a small-time player in the coffee and beverage industry... you might not have heard of them.

I don't know if I'd call Starbucks a small-time player in the coffee and beverage industry. I don't drink their coffee, but I do like their teas.

I did a quick Google search for starbucks marketing firm and this was the first result. Google can be your friend. It looks like most of the marketing is done in-house. You might find out more with research.