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Starbucks Marketing Question. [help]

Discussion in 'Offline Marketing' started by illfounded21, Apr 1, 2012.

  1. illfounded21

    illfounded21 Senior Member

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    I am seeking an answer in regard to the Starbucks marketing strategy. Does anyone know if the marketing is all done in-house by the Starbucks Corporation, or if it is out-sourced to marketing agencies to do?

    If anyone has any knowledge in this area, please leave a comment.

    It is a slightly unusual question, but we the BHW community are renowned for delivering excellent answers to tricky questions.

    [mods, if this should be moved to the lounge please do so- thanks]
     
  2. hdc456

    hdc456 Registered Member

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    I do have a lot of knowledge about professional and powerful marketing.
    Of course they've had contracts with different marketing agencies :)
     
  3. illfounded21

    illfounded21 Senior Member

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    Ok, cheers- can you point me in the direction of any evidence of this?
     
  4. socialmediahopper

    socialmediahopper Regular Member

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    now who is starbucks ?
     
  5. illfounded21

    illfounded21 Senior Member

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    They're a small-time player in the coffee and beverage industry... you might not have heard of them.
     
  6. Tamra

    Tamra Junior Member

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    I don't know if I'd call Starbucks a small-time player in the coffee and beverage industry. I don't drink their coffee, but I do like their teas. ;)

    I did a quick Google search for starbucks marketing firm and this was the first result. Google can be your friend. It looks like most of the marketing is done in-house. You might find out more with research.

    Code:
    http://www.linkedin.com/title/marketing+manager/at-starbucks+coffee+company/